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This Egyptian fertility clinc, is greatly different in appearance from the many IVF infertility clinic that are viewed in the US and Europe for instance. Although, Chanel states that this site avoids the usual picture-perfect family images or those of cute babies largely because of choice mainly to present a more medical realiable sense, that if you go with us than we are the doctors with sterile scrubs and PHDs that will carry out your IVF ensued procedure. I think that this statment is part of the reason, but the main reason that trumps all is that of cultural and religious influences, it can be possible that the ministry regulates certain images such as of partially nude babies to be found on Egyptian websites. Addiional pictures such as that of a couple possibly holding hands, for instance may be prohibited due to Islamic values, and precautions. All in all, the site, I believe does allow a potential IVF parent to feel that preforming IVF here might allow for proper medical attention by doctors that have degrees in their profession. But on the other hand, I do feel that more of family oriented visuals should be displayed to give a more loving, caring atmosphere to a website of a fertility clinic.

This website was strikingly different from the various other IVF websites from other countries. The homepage does not go into the procedure or results, but instead presents its doctors. Looking at the picture of the group of people dressed in scrubs and hair nets, I felt as though the website was focused on expressing the importance of their staff and the professionalism that they can offer. There were very few colors and the layout was very plain and dull. I felt that the website wanted to stress the credibility of their employees, listing publications and giving descriptions of some of the members of their doctors. Moreover, the one bit of information provided by The Egyptian IVF-ET Center was that it was established in 1986, further stressing their integrity. I did find this website to be appealing as it did not provide any information about the procedure, results, prices, etc. There is quite a difference between the Egyptian standpoint of marketing and representing its company and the Western viewpoint. Although this technique may not appeal to us or the Western viewers, the Egyptian culture may pride itself on credibility, in which case, viewers from Egypt may enjoy the facts about the staff.