How to predict winners at the winter Olympics | The Economist - 0 views
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The strongest countries have arrived with ambitious medal targets and will be keeping track of their chances of matching those tallies throughout the games. Until recently working out who was likely to win an Olympic event was a guessing game based on hunches and limited data.
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Some of the most popular sports, like athletics and swimming, have had unofficial world rankings based largely on form in any given season. But generally onlookers have had to rely on the odds produced by bookmakers for a guide of who is likely to win Olympic glory.
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The most comprehensive publicly available projection belongs to Gracenote Sports, an analytics company owned by Nielsen, an American market-research firm.
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