Nazis Killed Her Father. Then She Fell in Love With One. - The New York Times - 0 views
www.nytimes.com/...-nazi-keurig-krispy-kreme.html
germany nazi corporation complicity moral obligation populism culture politics responsibility
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Peter Harf, who joined the company in 1981 and became chairman this year, and whose own father was a Nazi, said he never really bought the idea that the organization had nothing to hide.“I knew the stories they told,” he said. “It didn’t smell right.”
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12, as JAB was acquiring high-profile coffee brands and drawing global attention, Mr. Harf pressed the family to open its archives to an independent scholar. By 2016, Paul Erker, an economic historian at the University of Munich, took on the task.
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Only now, 74 years after World War II, are the family and the company grappling with their dark and complicated history.
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starting in late 1940, the Reimanns routinely took advantage of forced labor: men and women taken from their homes in Nazi-occupied territories, as well as prisoners of war, who were allocated by the Nazis to farms and industrial companies across Germany.
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Mr. Harf noted that he lived in three places — New York, London and Milan — where nationalism and ethnic division were on the rise. For most of his long career, he said, he considered shareholder capitalism to be value neutral. No longer. In the age of Trump, Brexit and Matteo Salvini, he said, businesses can no longer pretend that they are operating in a “value-free space.”
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“This is once again a time when everybody needs to take a stance,” Mr. Harf said. “I’m very scared of what’s happening.”
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the men gave the company a makeover in keeping with Nazi principles. By the time Hitler took over, Benckiser already housed a Nationalist Socialist Company Organization — a worker council that sought to uphold Nazi ideology. It later became a “model NS plant.”
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“Reimann Sr. and Reimann Jr. were not just opportunistic followers of the regime,” Mr. Harf said. “They were fully signed up to the Nazi project.”
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In 1933, it employed 181 people. As an important supplier to the food industry, Benckiser benefited from the Nazi system, more than tripling sales over the next decade. Mr. Reimann Sr. served as president of the regional Chamber of Industry and Commerce, which helped orchestrate the Aryanization, expropriation and expulsion of Jewish businesses
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Its employees — there are 180,000 around the world — have reported that customers accuse them of “working for Nazis
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It was around this time that Emilie Landecker started working in the accounting department as a clerk
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According to Mr. Harf, Benckiser’s use of forced laborers grew so fast that she would surely have been aware of the abuses.
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By 1943, 175 people, or a third of the total work force, were forced laborers, most of them from France and Eastern Europe. Benckiser operated two labor camps, one of them overseen by a brutal foreman, Paul Werneburg, who had been with the company since 1910. On his watch, female workers were forced to stand at attention naked outside their barracks, and those who refused risked sexual abuse. Workers were kicked and beaten, among them a Ukrainian woman who also cleaned in the Reimanns’ private villa.
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During a bomb raid on Jan. 7, 1945, Werneburg threw dozens of workers out of a camp bomb shelter. Thirty were injured, and one died. As word of Werneburg’s brutality spread, even the local Nazi office in charge of allocating forced laborers reprimanded the Reimanns for mistreating their workers.
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Ms. Landecker would have witnessed it all, said her son, Wolfgang Reimann, in an email. “She lived through the horror show happening in our own company,” he said. “She probably sat in the very bunker when Werneburg threw out the workers.”
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Mr. Reimann Jr. wrote a letter to the commanding officer on Sept. 22, dismissing allegations that he had been an “early and enthusiastic Nazi” as mere “denunciations” — and insisting that he was in fact a victim of the Nazis.
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It worked. While the French initially barred Mr. Reimann Jr. from continuing his business activities, American officials overturned the judgment, classifying him as a “follower” of Nazism, rather than an active Nazi himself.
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In 1947, the wealth of the Reimann family totaled 686,000 Reichsmark, or approximately $2.4 million in today’s money. Over the decades, the fortune grew in step with Benckiser and its successor companies, and today the family’s worth is estimated at €33 billion. On one recent list of the wealthiest families in Germany, the Reimanns ranked second.
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A few weeks later, one last letter arrived from Mr. Landecker, but only the envelope has survived. It shows that he was interned in block III 416/2 in Izbica, a ghetto serving as a transfer point for the deportation of Jews to the Belzec and Sobibor death camps in Nazi-occupied Poland.
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Mr. Harf said it made him think that not enough voices in business were speaking up against the re-emergence of nationalism and populism in Europe and the United States.
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“We fought for five years only to have an age like this,” he wrote, referring to World War I. “I hope you, my dear children, remain well-behaved and good, and keep loving me, even if you suffer because of me.”
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he had a brother and sister-in-law. “Aunt Pauline has written from America,” he wrote that December. “She is trying for us, maybe things will work out.” But there wasn’t enough money. Mr. Landecker was not allowed to work, which meant that Emilie, still a teenager, became the family’s only earner.
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he wrote his last letter to Bavaria.“My dear Gerdele,” he wrote. “As you can see, I’m still here, but not for long. Today I learned that my departure is on the 24th of the month — in two days. So this is the last letter that you receive from me from here or perhaps ever. We don’t know what is waiting for us.”
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“You won’t be able to marry here in Germany,” he continued. “Learn languages!! You have your future ahead of you — don’t waste it.”
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Two more followed. Twice a week, every Sunday and Wednesday, Mr. Reimann Jr. would leave his wife and visit Ms. Landecker.
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years later, she admitted in a letter to Mr. Reimann Jr. that she always missed not being his wife — and not having a regular family
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Ms. Landecker was a quiet woman. She did not speak much. But her children say that despite everything, she loved their father. “I never understood why,” said Wolfgang Reimann. “He was not very lovable from my perspective.”
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“My mother never said anything,” Wolfgang Reimann said. “For the longest time, I believed it was her personality.” But he has changed his mind. “If I had to live with the love of my life, as my mother did, and this person was also responsible for the terrible things that happened during the war, I would not have spoken much, either, I guess,
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the Reimanns channeled much of their wealth into JAB. In recent years the holding company has spent billions to become a rival to the likes of Starbucks and Nestlé by buying chains including Panera Bread, Krispy Kreme and Pret A Manger. Last year, it also helped Keurig Green Mountain buy Dr Pepper Snapple for nearly $19 billion. JAB also controls the cosmetics giant Coty, the owner of Calvin Klein fragrances
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“When I heard and read of the atrocities committed at Benckiser, sanctioned by my grandfather, I felt like throwing up,” said Martin Reimann, 30, who is a grandchild to Ms. Landecker and Mr. Reimann Jr. “I cannot claim that I was very interested in politics before. I was just living my life. But after what happened, I changed my mind. I have to do something. In our family council, the younger generation created a little bit of a rebellion.”
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By renaming its foundation after Alfred Landecker, the Reimann family is bringing back one name from the millions killed by the Nazis. But it is also explicitly linking the memory of crimes past to today’s fight to preserve the values of liberal democracy.
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“What we can learn from history and how we can learn from history is at the core of this foundation,”
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“This is not just about researching and remembering the past,” he added. “It’s about stabilizing and maintaining democracy today.”
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Mr. Harf, JAB’s chairman, agrees. He said he had recently read “The Order of the Day,” a historic novella by Éric Vuillard set in the years before World War II. One scene takes place in February 1933, when Hitler and the president of the Reichstag encourage 24 German industrialists to donate to the Nazi party. The businessmen — representing companies that are still prominent German corporate names, like Siemens, Bayer and Allianz — duly open their wallets.
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Mr. Landecker did two things that would prove prescient. He made sure his children were baptized Catholic, like his late wife. And he officially transferred to them his main possessions, including the family apartment, so that they could not be expropriated.
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Every time business leaders make decisions, he said, they should ask, “What does this mean for our children? What does it mean for the future?”
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“In history, businesses have enabled populists,” he added. “We mustn’t make the same mistake today.” Then he quoted the Holocaust survivor Simon Wiesenthal: “For evil to flourish, it only requires good men to do nothing.”
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He added, “As the successors and descendants of people who committed horrendous acts, it is vital that our generation accepts what has happened, that we do whatever we can to bring tolerance and equality to the communities in which we live