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Fandoms have trained themselves for years to understand how attention works on social media and how to funnel it to things they care about. They easily can reach millions of people in a day—albeit with slightly more complicated methods than a major pop group like BTS, which can speak to all of its 26 million followers at once—and they know it.

by 2018, young Harry Styles fans were exerting pressure from the bottom-up: They started bringing Black Lives Matter flags to his concerts and urging him on Twitter to recognize the cause

Now fans are moving beyond asking pop stars if they can borrow their influence. When they’re seeking attention for a cause, “the audience is no longer our stars, but ourselves,” Gross told me in an email. The pandemic has laid bare the limits of celebrities, she suggested

Fans still think celebrities have an obligation to support certain causes, but right now they’re more interested in seeing a mass movement come from the fandom itself. And they’re well equipped to create one. “Fandoms are dispersed, often digital, and already organized, all of which aid and support their using their platforms to shift the locus of attention,”

In Mexico, the growing interest in all things Korean has made her a social-media sensation with more than 24 million followers on TikTok and over eight million subscribers to her YouTube channel, allowing her to gain popularity, financial stability and a romantic partner — all on her own terms.

“She had all this training in Korea, in this new Korea that allows her to land in a place like Mexico and be successful.”

A sort of a teacher of comparative pop culture, Ms. Kim offers lessons on popular Korean soap operas, lyrics, fashion standards, traditions and social norms. She once worked as a waitress in Mexico for a day and posted about her confusion with tips. (South Korea is a no-tip country.) She showed followers how Korean students crammed for exams. She started traveling across Mexico tasting regional delicacies.

Ms. Kim’s success tracks the growth of Korean influence in Mexico and the region.More than 2,000 Korean companies have a presence in Mexico, part of a so-called near-shoring strategy that has driven larger corporations — Kia, LG, Samsung, Hyundai, among others — to take advantage of a free-trade agreement with Canada and the United States.

K-pop, K-beauty and K-dramas have shown Latin Americans a new, different way to be cool.

K-pop bands have been performing to increasingly bigger and sold-out venues since 2012. This year, a summer festival will bring 16 Korean groups to Mexico City, with ticket prices starting at around $170.

Some newsstands specialize in magazines, posters and merchandise about South Korean celebrities. Netflix offers dubbing in “Latin Spanish” for Korean shows. Movie theaters stream live K-pop concerts performed abroad.

After finishing college in South Korea, Ms. Kim said she experienced severe stress. “I wanted to die and I wished to rest,” she said in one of her most popular videos. She has spoken openly about being hospitalized to take care of her mental health.

She attributes her exhaustion to Korea’s culture of sacrifice and grind that helped the country become an economic powerhouse after the Korean War.

“Everything is quick, quick, now, right this second,” Dr. Balderrama said. “This created a culture where there’s no place for mediocrity, there’s no place for those unwilling to compete.”

In Mexico, Ms. Kim hoped to find a more joyous life: “I saw how Latin culture is, how Latin people live and they’re living happily,” she said. “I don’t want to waste a single moment I’m in Latin America because it’s so precious to me.”

But if Ms. Kim has found a passion and a business, she has not completely found the peace of mind she was seeking. She’s in therapy to deal with what she described as some depression and anxiety.

Her large following and popularity has bred fear: “I feel people will forget me, that nobody will like me,” she said, worried about the toll of having to come up with creative content to remain relevant.

She does get criticized online by users who say she should go back to Korea, who ask whether she pays taxes in Mexico (she says she does) and who consider her another foreigner lured by life on the cheap and who contributes to the gentrification of parts of the country at the expense of Mexican residents.

The group was persuaded to take its more drastic step when a study of second-grade football players published in February — which used data from sensors installed in helmets — showed that the average player sustained more than 100 head impacts during the course of about 10 practices and 5 games. Though most of those hits were moderate, some exceeded a force equivalent to a big hit in college football.

after a wildfire forced all 88,000 residents of Fort McMurray to flee.

gutted 1,600 buildings, including a new school.

Several firms have shut down some pipelines

So far there have been no reports of deaths or injuries, but two women gave birth in one evacuation centre

It was something you'd see in a movie probably. I was stuck between a concrete barrier and the fire and I thought 'You know what? I might not make it out'.

"There's whole neighbourhoods that are gone. A hotel burned down, a gas station exploded. One lady that I met she actually was sheltered behind like an electrical box when it actually exploded and she felt a shockwave."

"You could hear the pop, pop, pop because of the propane tanks,"

Fort McMurray itself is sealed off to all but the emergency services, but it is reportedly a scene of devastation.One police officer who lives and patrols in the city told the BBC that, in his assessment, around half of it had been destroyed.

"It's well known that one of the consequences of climate change will be a greater prevalence of extreme weather events around the planet,"

he said.

"However, any time we try to make a political argument out of one particular disaster…that can sometimes not have the desired outcome."

Officials said the size of the blaze was now more than 10,000 hectares (39 square miles) and it was being tackled by 100 firefighters.

Mr. Bowie earned admiration and emulation across the musical spectrum — from rockers, balladeers, punks, hip-hop acts, creators of pop spectacles and even classical composers like Philip Glass, who based two symphonies on Mr. Bowie’s albums “Low” and “ ‘Heroes’.”

Yet throughout Mr. Bowie’s metamorphoses, he was always recognizable. His voice was widely imitated but always his own; his message was that there was always empathy beyond difference.

He was Ziggy Stardust, the otherworldly pop star at the center of his 1972 album “The Rise and Fall of Ziggy Stardust and the Spiders From Mars.”

he arrival of MTV in the 1980s was the perfect complement to Mr. Bowie’s sense of theatricality and fashion. “Ashes to Ashes,” the “Space Oddity” sequel that revealed “we know Major Tom’s a junkie,” and “Let’s Dance,” which offered, “Put on your red shoes and dance the blues,” gave him worldwide popularity.

He also pushed the limits of “Fashion” and “Fame,” writing songs with those titles and also thinking deeply about the possibilities and strictures of pop renown.

Mr. Bowie largely left the spotlight after a heart attack in 2004 brought an abrupt end to a tour supporting his album “Reality.” The singer experienced pain during a performance at a German festival and sought treatment for what he believed was a shoulder injury; doctors then discovered a blocked artery.

And he collaborated with musicians like Brian Eno in the Berlin years and, in his final recordings, with the jazz musicians Maria Schneider and Donny McCaslin, introducing them to many new listeners.

So far, India has confirmed relatively few cases -- but the country is also testing relatively few people. In total, 15,000 tests have been conducted, compared with South Korea, where well over 300,000 people out of its 52 million population have been tested.

But Balram Bhargava, director-general of the Indian Council of Medical Research, said there is no need for "indiscriminate testing." At a news briefing on Sunday, he said the country has a test capacity of 60,000 to 70,000 per week. By comparison, the United Kingdom -- a country with 5% of the population size of India -- says it is hoping to increase its test capacity to 25,000 a day.

Although it's not yet clear why India's case numbers are relatively low, as with other countries, it's clear that an outbreak would be incredibly difficult to control.A growing number of governments are encouraging citizens to self-isolate, and wash their hands to control the spread of coronavirus. But in parts of India, even those basic measures would be extremely difficult.

In 2011, an Indian government report estimated that 29.4% of the country's urban population live in low quality, semi-permanent structures, known as slums. Many of the homes here don't have bathrooms or running water. Some slum residents get their water from a communal tap, while others collect theirs in canisters and buckets from tankers that visit a few times a week.

It may also prove difficult to maintain the type of social isolation as ordered by Modi. In India, there are 455 people per square kilometer (or 1,178 people per square mile), according to World Bank statistics -- significantly more than the world average of 60 people, and much higher than China's 148. "Social distancing in a country like India is going to be very, very challenging," Prabhakar said. "We might be able to pull it off in urban areas, but in slums and areas of urban sprawl, I just don't see how it can be done."

Every country that goes into lockdown faces a huge economic impact. But in India, telling people to stay home puts millions of jobs at risk.

According to government estimates, there are around 102 million people -- including 75 million children -- who do not have an Aadhaar identity card, which is used to access key welfare and social services including food, electricity and gas subsidies. Most of these people are essentially undocumented -- and are less likely to receive a government handout.

"There are some states with very well-resourced, well-equipped health systems, and others which are weaker," Swaminathan said. "So the focus really needs to be both in short term and the medium to long term on strengthening the health systems in those states where it is relatively weak and this would involve a number of different actions."

According to the World Bank, India spends about 3.66% of its GDP on health -- far below the world average of 10%. Although the United Kingdom and the US have struggled to deal with their own outbreaks, each spend 9.8% and 17% of their GDP on health, respectively.

One of the book’s authors, Neil Howe, 71, has become a frequent podcast guest. A follow-up, “The Fourth Turning Is Here,” comes out this month.

The book’s outlook on the near future has made it appealing to macro traders and crypto enthusiasts, and it is frequently cited on the podcasts “Macro Voices,” “Wealthion” and “On the Margin.”

He described it as “this almost fun theory about history,” but added: “And yet there’s something deeply menacing about it.”

Mr. Arbery, who said he does not subscribe to the theory, sees parallels between the fourth turning and other nonscientific beliefs. “I modeled the way that Teresa talks about the fourth turning on the way that young liberals talk about astrology,” he said.

The play’s author, Will Arbery, 33, said he heard about “The Fourth Turning” while researching Stephen K. Bannon, the right-wing firebrand and former adviser to President Donald J. Trump, who is a longtime fan of the book and directed a 2010 documentary based on its ideas.

“I’ve read ‘The Fourth Turning,’ and indeed found it useful from a macroeconomic investing perspective,” Lyn Alden, 35, an investment analyst, wrote in an email. “History doesn’t repeat, but it kind of gives us a loose framework to work with.”

“The Fourth Turning” captured a mood of decline in recent American life. “I remember feeling safe in the ’90s, and then as soon as 9/11 hit, the world went topsy-turvy,” he said. “Every time my cohort got to the point where we were optimistic, another crisis happened. When I read the book, I was like, ‘That makes sense.’”

“The Fourth Turning” was conceived during a period of relative calm. In the late 1980s, Mr. Howe, a Washington, D.C., policy analyst, teamed with William Strauss, a founder of the political satire troupe the Capitol Steps.

Their first book, “Generations,” told a story of American history through generational profiles going back to the 1600s. The book was said to have influenced Bill Clinton to choose a fellow baby boomer, Al Gore, as his running mate

when the 2008 financial crisis hit at almost exactly the point when the start of the fourth turning was predicted, it seemed to many that the authors might have been onto something. Recent events — the pandemic, the storming of the Capitol — have seemingly provided more evidence for the book’s fans.

Historically, a fourth turning crisis has always translated into a civil war, a war of great nations, or both, according to the book. Either is possible over the next decade, Mr. Howe said. But he is a doomsayer with an optimistic streak: Each fourth turning, in his telling, kicks off a renaissance in civic life.

In the new book, he describes what a coming civil war or geopolitical conflict might look like — though he shies away from casting himself as a modern-day Nostradamus.

“This big tidal shift is arriving,” Mr. Howe said. “But if you’re asking me which wave is going to knock down the lighthouse, I can’t do that. I can just tell you that this is the time period. It gives you a good idea of what to watch for.”

research has shown that the damage from concussions can be cumulative, and that the brains of younger athletes may be particularly susceptible.

Research has been difficult to quantify, Duma said, because “no one knows how many times or how hard players have been hit.” Until recently, it was common to hide or minimize concussions.

if the country’s largest youth football organization were to outlaw all contact and go to a flag-football approach, about 90 to 95 percent of the players would leave and find tackle football elsewhere. He also predicted they would sustain concussions in other sports.

a virtual arts festival of films, books, plays, comics, television shows and paintings have been using as their underlying narratives the sometimes grim reality of Mr. Obama’s presidency.

The malaise he analyzes is the result of various forces — economic, institutional, technological, cultural, even biological — coming together to sap us of our strength and hope.

He treats each of these in turn, weighing different hypotheses that might explain us to ourselves

Progressive politics depends on cultivating a sense of solidarity and social obligation, which becomes much harder as families shrink and grow older, and individualism becomes the dominant social fact.

As birthrates decline below replacement, the population ages and there are fewer workers and family members to support retirees with health needs

Our reproductive choices are creating a world where children grow up with fewer siblings and far fewer cousins, cutting them off from natural family networks that offer social support and lessons in getting over themselves

As a genre, social prophecy assumes a pact between author and reader. The author agrees to let his or her imagination loose in the jungle of trends, developments and crises of the moment. The reader agrees to suspend questions and judgments until the end, picking up insights along the way.

In the end he accepts that below-replacement fertility “is the fundamental fact of civilized life in the early 21st century” and that it “looks like an inevitable corollary of liberal capitalist modernity.”

Apart from gay rights, where opinion has genuinely shifted, he believes left and right find themselves pretty much where they were in the 1970s, though less inclined to act.

That might imply the need for public pronatal policies

it might also reflect the paradox that, since the sexual revolution, people have found it harder to pair off into couples and start families

Many conservatives have predicted that ubiquitous internet porn would inspire bacchanalias and violence, but in fact rates of sexual assault, teen sex and teen pregnancy have dropped since its introduction. Saturation, it seems, induces numbness, not desire.

Douthat’s chapters on stagnating innovation and institutional sclerosis as elements of our decadence are more conventional, though informative and well balanced.

Douthat levels the same charge of repetitiveness against our political intellectual culture and expresses a little nostalgia for sharp and sometimes violent confrontations

he keeps digging. He claims that the family size people in the Western world desire is actually higher than that needed for replacement, which suggests that there is an unsatisfied demand for children.

How can he say that ours is a static culture in the age of connectivity, which has accelerated change and turned ours into ever more “liquid societies”? An illusion. It has simply accelerated the circulation of the same tired cultural tropes, leaving us with wheels that turn ever faster in a ditch.

What about the political radicalism and rage exacerbated by social media? Probably just “a kind of digital-age playacting in which young people dissatisfied with decadence pretend to be fascists and Marxists on the internet, re-enacting the 1930s and 1960s with fewer street fights and more memes.”

“It’s possible that Western society is really leaning back in an easy chair, hooked up to a drip of something soothing, playing and replaying an ideological greatest-hits tape from its wild and crazy youth, all riled up in its own imagination and yet, in reality, comfortably numb.”

The least persuasive pages are devoted to pop culture, which he rightly sees as dull and repetitiv

“A large-scale testing infrastructure was set up relatively late, but it has played an essential part in quashing Germany’s third wave”, concedes Janosch Dahmen, a doctor and health policy expert for the Green party.

As of the start of July, the German government has lowered the financial incentives for people who run their own test centre, dropping the compensation for each test from €18 (£15.44) to €11.

health experts warn it would be a fatal mistake for European governments to allow its improvised testing infrastructures to wither away.“If you look at low vaccination rates in some parts of the world, and the speed with which we have seen new variants develop, it should be clear that this pandemic is far from over,”, the Green politician Dahmen told the Guardian.

“Especially if we don’t manage to agree on consistent pandemic regulations across Europe, then testing will remain a vital public health screening tool.”

Liberals aren’t watching “Yellowstone” for cultural reasons, and conservatives love it for ideological ones, he said.

I watched all four seasons of “Yellowstone” through the lens of these asymmetries. The show is compelling but not groundbreaking. It is too easy to call it a conservative show. Like its audience counterpart, “Yellowstone” thinks it is at war with progress when it is really at war with itself.

when it comes to identity and tastes, Childress said it is a “mark of social status for liberals to be culturally omnivorous.”

In contrast, conservative audiences do not consider reading, watching or listening around a mark of status or identity. And they are more likely to dislike what liberals like than liberals are to dislike what conservatives like.

“People on the left like more pop culture than people on the right,’’ Childress said. “And people on the left don’t dislike what people on the right dislike.

Regardless of whether you agree with the classification, you have an idea of what other people mean by “elite”: urban, sophisticated and educated. In short, the things that “Yellowstone” skewers at every opportunity. The characters despise California and San Francisco in particular

The West of “Yellowstone” is multiethnic, multiracial and multi-class. There are Black cowboys and complex Native American characters. A pair of lesbians even makes an appearance in Season 2 (although there are no gay cowboys,

The rejection of cosmopolitanism as a desirable attribute is more subtle, but present

It accommodates feminism by making women the most vicious capitalist actors.

The slow dialogue of “Yellowstone” also rejects sophistication. The narrative plods even as the show’s many horses run. And the mood is dour; there aren’t many jokes

Those aesthetic choices implicitly argue for simplicity as a moral virtue, something John Dutton telegraphs when he tells a field hand that sometimes the world really is simple.

If the show rejects sophistication, it takes a hammer to education

There are few strivers in the world of “Yellowstone.” The show’s royalty grudgingly accept higher education as a strategic tool to beat the liberal do-gooders. The poor and disenfranchised don’t dream of going to college at all.

the show’s revenge is how well it exposes the material conditions of elitism. Its worldview resembles fantasy but it is brutally realistic about how power operates.

Whatever brings its audience to the show, once they arrive, they are playacting within the vision of America that “Yellowstone” holds. The show suggests that elitism and power can be reconciled with our need to be both moral and self-interested. It is a seductive fantasy because it does not ask the audience to give up anything.

The nominal diversity of the show’s cast implies that conservatives don’t hate anyone, as long as everyone is willing to conform to their way of life

It acknowledges white land theft and Native American grievance, but it does not make a case for reparations.

It accepts that Christopher Columbus was a colonizer but implies that the Duttons’ good-enough ends justify the means.

“Yellowstone” sidesteps Westerns’ romanticization of the white imaginary. At dinner last week with my family, my 30-something Black lesbian cousins gushed about the show, although they prefer its Native American characters to the Duttons.

And it depicts the police as feckless, but it does not want to abolish cops. It wants to choose the cops. That means a lot of guns.

“Yellowstone” does not just have gunfights. It has all-out wars. There are military-grade weapons, aerial assaults, night-vision goggles and automatic rifles. When John Dutton cannot win, he starts shooting.

“Yellowstone” isn’t ideologically driven, even if ideology is what makes it so comforting for conservative audiences.

in the end, the show shares a problem with Republican Party electoral politics: Neither offers a compelling vision of the future.

Republicans don’t solve problems like climate change or economic inequality or water rights or housing costs or stagnant wages. With Donald Trump and Mitch McConnell’s leadership, the G.O.P. does not even bother to sell a conservative story for America. Audiences looking for that vision in “Yellowstone” might find that cosmetic diversity needn’t be scary, but they won’t find much else.

Like Republicans, the Dutton dynasty has one defense against demography and time: Buy guns and hoard stolen power.

Parents need to know that when children go online, they are entering a world of influencers, many of whom are hoping to make money by pushing dangerous products. It’s a world that’s invisible to us

when we log on to our social media, we don’t see what they see. Thanks to algorithms and ad targeting, I see videos about the best lawn fertilizer and wrinkle laser masks, while Ian is being fed reviews of flavored vape pens and beautiful women livestreaming themselves gambling crypto and urging him to gamble, too.

Smartphones are taking our kids to a different world

We worry about bad actors bullying, luring or indoctrinating them online

all of this is, unfortunately, only part of what makes social media dangerous.

The tobacco conglomerate Philip Morris International acquired the Zyn maker Swedish Match in 2022 as part of a strategic push into smokeless products, a category it projects could help drive an expected $2 billion in U.S. revenue in 2024.

P.M.I. is also a company that has long denied it markets tobacco products to minors despite decades of research accusing it of just that. One 2022 study alone found its brands advertising near schools and playgrounds around the globe.

the ’90s, when magazines ran full-page Absolut Vodka ads in different colors, which my friends and I collected and taped up on our walls next to pictures of a young Leonardo DiCaprio — until our parents tore them down. This was advertising that appealed to me as a teenager but was also visible to my parents, and — crucially — to regulators, who could point to billboards near schools or flavored vodka ads in fashion magazines and say, this is wrong.

Even the most committed parent today doesn’t have the same visibility into what her children are seeing online, so it is worth explaining how products like Zyn end up in social feeds

influencers. They aren’t traditional pitch people. Think of them more like the coolest kids on the block. They establish a following thanks to their personality, experience or expertise. They share how they’re feeling, they share what they’re thinking about, they share stuff they l

With ruthless efficiency, social media can deliver unlimited amounts of the content that influencers create or inspire. That makes the combination of influencers and social-media algorithms perhaps the most powerful form of advertising ever invented.

Videos like his operate like a meme: It’s unintelligible to the uninitiated, it’s a hilarious inside joke to those who know, and it encourages the audience to spread the message

Enter Tucker Carlson. Mr. Carlson, the former Fox News megastar who recently started his own subscription streaming service, has become a big Zyn influencer. He’s mentioned his love of Zyn in enough podcasts and interviews to earn the nickname Tucker CarlZyn.

was Max VanderAarde. You can glimpse him in a video from the event wearing a Santa hat and toasting Mr. Carlson as they each pop Zyns in their mouths. “You can call me king of Zynbabwe, or Tucker CarlZyn’s cousin,” he says in a recent TikTok. “Probably, what, moved 30 mil cans last year?”

Freezer Tarps, Mr. VanderAarde’s TikTok account, appears to have been removed after I asked the company about it. Left up are the large number of TikToks by the likes of @lifeofaZyn, @Zynfluencer1 and @Zyntakeover; those hashtagged to #Zynbabwe, one of Freezer Tarps’s favorite terms, have amassed more than 67 million views. So it’s worth breaking down Mr. VanderAarde’s videos.

All of these videos would just be jokes (in poor taste) if they were seen by adults only. They aren’t. But we can’t know for sure how many children follow the Nelk Boys or Freezer Tarps — social-media companies generally don’t release granular age-related data to the public. Mr. VanderAarde, who responded to a few of my questions via LinkedIn, said that nearly 95 percent of his followers are over the age of 18.

I turned to Influencity, a software program that estimates the ages of social media users by analyzing profile photos and selfies in recent posts. Influencity estimated that roughly 10 percent of the Nelk Boys’ followers on YouTube are ages 13 to 17. That’s more than 800,000 children.

The helicopter video has already been viewed more than one million times on YouTube, and iterations of it have circulated widely on TikTok.

YouTube said it eventually determined that four versions of the Carlson Zyn videos were not appropriate for viewers under age 18 under its community guidelines and restricted access to them by age

Mr. Carlson declined to comment on the record beyond his two-word statement. The Nelk Boys didn’t respond to requests for comment. Meta declined to comment on the record. TikTok said it does not allow content that promotes tobacco or its alternatives. The company said that it has over 40,000 trust and safety experts who work to keep the platform safe and that it prevented teenagers’ accounts from viewing over two million videos globally that show the consumption of tobacco products by adults. TikTok added that in the third quarter of 2023 it proactively removed 97 percent of videos that violated its alcohol, tobacco and drugs policy.

Greyson Imm, the high school student in Prairie Village, Kan., points to Mr. VanderAarde as having brought Zyn “more into the mainstream.” Mr. Imm believes his interest in independent comedy on TikTok perhaps made him a target for Mr. VanderAarde’s videos. “He would create all these funny phrases or things that would make it funny and joke about it and make it relevant to us.”

It wasn’t long before Mr. Imm noticed Zyn blowing up among his classmates — so much so that the student, now a senior at Shawnee Mission East High School, decided to write a piece in his school newspaper about it. He conducted an Instagram poll from the newspaper’s account and found that 23 percent of the students who responded used oral nicotine pouches during school.

“Upper-decky lip cushions, ferda!” Mr. VanderAarde coos in what was one of his popular TikTok videos, which had been liked more than 40,000 times. The singsong audio sounds like gibberish to most people, but it’s actually a call to action. “Lip cushion” is a nickname for a nicotine pouch, and “ferda” is slang for “the guys.”

“I have fun posting silly content that makes fun of pop culture,” Mr. VanderAarde said to me in our LinkedIn exchange.

They’re incentivized to increase their following and, in turn, often their bank accounts. Young people are particularly susceptible to this kind of promotion because their relationship with influencers is akin to the intimacy of a close friend.

I’ve spent the past three years studying media manipulation and memes, and what I see in Freezer Tarps’s silly content is strategy. The use of Zyn slang seems like a way to turn interest in Zyn into a meme that can be monetized through merchandise and other business opportunities.

Such as? Freezer Tarps sells his own pouch product, Upperdeckys, which delivers caffeine instead of nicotine and is available in flavors including cotton candy and orange creamsicle. In addition to jockeying for sponsorship, Mr. Carlson may also be trying to establish himself with a younger, more male, more online audience as his new media company begins building its subscriber base

This is the kind of viral word-of-mouth marketing that looks like entertainment, functions like culture and can increase sales

What’s particularly galling about all of this is that we as a society already agreed that peddling nicotine to kids is not OK. It is illegal to sell nicotine products to anyone under the age of 21 in all 50 states

numerous studies have shown that the younger people are when they try nicotine for the first time, the more likely they will become addicted to it. Nearly 90 percent of adults who smoke daily started smoking before they turned 18.

Decades later — even after Juul showed the power of influencers to help addict yet another generation of children — the courts, tech companies and regulators still haven’t adequately grappled with the complexities of the influencer economy.

Facebook, Instagram and TikTok all have guidelines that prohibit tobacco ads and sponsored, endorsed or partnership-based content that promotes tobacco products. Holding them accountable for maintaining those standards is a bigger question.

We need a new definition of advertising that takes into account how the internet actually works. I’d go so far as to propose that the courts broaden the definition of advertising to include all influencer promotion. For a product as dangerous as nicotine, I’d put the bar to be considered an influencer as low as 1,000 followers on a social-media account, and maybe if a video from someone with less of a following goes viral under certain legal definitions, it would become influencer promotion.

Laws should require tech companies to share data on what young people are seeing on social media and to prevent any content promoting age-gated products from reaching children’s feeds

hose efforts must go hand in hand with social media companies putting real teeth behind their efforts to verify the ages of their users. Government agencies should enforce the rules already on the books to protect children from exposure to addictive products,

I refuse to believe there aren’t ways to write laws and regulations that can address these difficult questions over tech company liability and free speech, that there aren’t ways to hold platforms more accountable for advertising that might endanger kids. Let’s stop treating the internet like a monster we can’t control. We built it. We foisted it upon our children. We had better try to protect them from its potential harms as best we can.

guided by a fascination with the wayward paths to fame, he half-unwittingly sows doubt about the justice of the American rise to artistic leadership in the postwar era. In his erudite account, artistic success owes little to vision and purpose, more to self-promotion, but most to unanticipated adoption by bigger systems with other aims, principally oriented toward money, political advantage, or commercial churn

For the greatness and inevitability of artistic consecration, Menand substitutes the arbitrary confluences of forces at any given moment.

The curriculum runs chapter by chapter through George Kennan, George Orwell, Jean-Paul Sartre, Hannah Arendt, Jackson Pollock, Lionel Trilling, Allen Ginsberg, Claude Lévi-Strauss, Robert Rauschenberg and John Cage, Elvis and the Beatles, Isaiah Berlin, James Baldwin, Jack Kerouac, Andy Warhol, Susan Sontag, and Pauline Kael. Each biography opens a door to a school or trend of work

Menand’s is not a “great man” view of history, because no one seems particularly great. One gets a feeling for Sartre as a person, a limited knowledge of how Sartre made Being and Nothingness, and a vivid sense of how the book made Sartre a celebrity. Then one learns how a troupe of others came along and rode his success like a sled.

Menand zooms in and out between individual egomaniacs and the milieus that facilitated their ascent and profited from their publicity.

group biographies, in miniature, of the existentialists, the Beats, the action painters, the Black Mountain School, the British Invasion, the pop artists, and many coteries more—are enchanting singly but demoralizing as they pile up

All of these enterprises look like hives of social insects, not selfless quests for truth or beauty. Menand is a world-class entomologist: He can name every indistinguishable drone, knows who had an oversize mandible, who lost a leg, who carried the best crumbs.

From this vantage, the monuments really are just anthills.

Menand is truly one of the great explainers. He quotes approvingly a lesson taken by Lionel Trilling from his editor Elliot Cohen: “No idea was so difficult and complex but that it could be expressed in a way that would make it understood by anyone to whom it might conceivably be of interest.”

The underlying theory of the book rests on a picture of what makes for “cultural winners,” works and ideas that Menand defines as

He is accurate, he is insightful, and he is not a dumber-downer

Menand’s account of each is an abbreviated tour de force. His explanations work at all levels: interpretation for scholars, review for general readers, introductions for neophytes. Where another writer would take 20 pages to tell us why someone or something mattered historically, Menand does it in two.

goods or styles that maintain market share through “generational” taste shifts—that is, through all the “the king is dead; long live the king” moments that mark the phases of cultural history for people living through it.

Menand’s recountings are less concerned with the changing meanings of individual works than with their successive adoptions and co-optations, in defiance of depth and meaning. It is a process of “winning” often based on cults of personality, indifference to complex origins, and the fortune or misfortune of timing

Menand is notably excellent on how commercial, regulatory, and technological changes determined which kinds of artwork made it to the public. His analysis helps demystify trends in commercial forms like film and pop music, especially when they otherwise seemed to run against the grain of pure profit

Often Menand’s point seems to be that the culture’s reigning talkers and salespeople and debaters need to conjure figures to venerate and attack (in ceaseless alternation) for short-range purposes of attention and competition. Any given work—1984, say, or Bonnie and Clyde—isn’t much of anything until it becomes a counter in other people’s games.

The central question of this period in culture might be whether U.S. artists lived up to expectations

In 1945, Europe was in ruins. America was rich and productive and dictated the terms of the postwar economic and political order. Certainly the U.S. had the power to pretend to cultural glory, too. But was it a pretense, or did Americans really continue and exceed the prewar triumphs of European modernism?

Most histories of the arts after 1945 assume that the greatest American successes deserved their fame.

The thrust of many of Menand’s retellings is that “in the business of cultural exchange, misprision is often the key to transmission.” Fame comes through misreadings, fantasies, unintended resonances, charisma, and publicity.

Menand’s book bequeaths the sense that the last laugh may truly have been on the self-seriousness of a whole historical period, one that treated its most publicized and successful arts figures far too generously, giving them too much credit for depth and vision, while missing the cynical forces by which they’d been buoyed up and marketed

“Foreign film” in America in the ’50s and ’60s—when independent art cinemas emerged, showing imports such as work by Ingmar Bergman and the French New Wave—proves to have been energized by a successful federal-government antitrust action against the monopolistic Hollywood studios

The idea of a “culture industry”

is used unironically by Menand to name the vastly scaled-up production and consumption of all artistic experience. “The culture industries, as they expanded, absorbed and commercialized independent and offbeat culture-makers, and the university, as it expanded, swallowed up the worlds of creative writing and dissident political opinion.”

With his eye on this process, we miss out on artists and thinkers who dug deep and stayed home, who produced as hermits or eccentrics or introverted students of their art

Where did rock ’n’ roll come from?” Menand wonders. He answers that it was “the by-product of a number of unrelated developments in the American music business” that redirected sales to teenagers, and also the result of new radio-station competition, the partial racial desegregation of the music charts, and the arrival of 200-disc jukeboxes

I can imagine The Free World leaving my hypothetical college senior, denizen of the bleak attention economy of the 21st century, feeling liberated to discover that culture was no better—no more committed to a quest for what is true, noble, lasting, and beautiful—in the world of the Baby Boomers and beaming grandparents.

The book is so masterful, and exhibits such brilliant writing and exhaustive research, that I wonder whether Menand could truly have intended where his history of the postwar era landed me. I learned so much, and ended up caring so much les

While we have gained some skill sets (multitasking, technological savvy), other skills have suffered: the art of conversation, the art of looking at people, the art of being seen, the art of being present. Our conduct is no longer governed by subtlety, finesse, grace and attention, all qualities more esteemed in earlier decades. Inwardness and narcissism now hold sway.

Nonironic models include very young children, elderly people, deeply religious people, people with severe mental or physical disabilities, people who have suffered, and those from economically or politically challenged places where seriousness is the governing state of mind. My friend Robert Pogue Harrison put it this way in a recent conversation: “Wherever the real imposes itself, it tends to dissipate the fogs of irony.”

As a function of fear and pre-emptive shame, ironic living bespeaks cultural numbness, resignation and defeat. If life has become merely a clutter of kitsch objects, an endless series of sarcastic jokes and pop references, a competition to see who can care the least (or, at minimum, a performance of such a competition), it seems we’ve made a collective misstep. Could this be the cause of our emptiness and existential malaise? Or a symptom?

This ironic ethos can lead to a vacuity and vapidity of the individual and collective psyche. Historically, vacuums eventually have been filled by something — more often than not, a hazardous something. Fundamentalists are never ironists; dictators are never ironists; people who move things in the political landscape, regardless of the sides they choose, are never ironists.

Ironic living is a first-world problem. For the relatively well educated and financially secure, irony functions as a kind of credit card you never have to pay back. In other words, the hipster can frivolously invest in sham social capital without ever paying back one sincere dime.

The most pure nonironic models in life, however, are to be found in nature: animals and plants are exempt from irony, which exists only where the human dwells.

Moving away from the ironic involves saying what you mean, meaning what you say and considering seriousness and forthrightness as expressive possibilities, despite the inherent risks. It means undertaking the cultivation of sincerity, humility and self-effacement, and demoting the frivolous and the kitschy on our collective scale of values.

The loosely defined New Sincerity movements in the arts that have sprouted since the 1980s positioned themselves as responses to postmodern cynicism, detachment and meta-referentiality. (New Sincerity has recently been associated with the writing of David Foster Wallace, the films of Wes Anderson and the music of Cat Power.) But these attempts failed to stick, as evidenced by the new age of Deep Irony.

The older writers knew that being cultured and urbane wasn’t a sign of elitism. Culture was the tool they used for social mobility. T.S. Eliot was cheap and sophisticated argument was free.

Hillary Clinton is therefore now winning among white college graduates by 52 to 36 percent.

First, talk radio, cable TV and the internet have turned conservative opinion into a mass-market enterprise

Today’s dominant conservative voices try to appeal to people by the millions. You win attention in the mass media through perpetual hysteria and simple-minded polemics and by exploiting social resentment.

conservatism has done its best to make itself offensive to people who value education and disdain made-for-TV rage.

an intellectual tendency that champions free markets was ruined by the forces of commercialism

Conservatism went down-market in search of revenue. It got swallowed by its own anti-intellectual media-politico complex — from Beck to Palin to Trump.

The conservative intellectual landscape has changed in three important ways since then, paving the way for the ruination of the Republican Party.

Second, conservative opinion-meisters began to value politics over everything else.

The very essence of conservatism is the belief that politics is a limited activity, and that the most important realms are pre-political: conscience, faith, culture, family and community.

This is a sad story. But I confess I’m insanely optimistic about a conservative rebound.

Among social conservatives, for example, faith sometimes seems to come in second behind politics

Today, most white evangelicals are willing to put aside the Christian virtues of humility, charity and grace for the sake of a Trump political victory.

As conservatism has become a propagandistic, partisan movement it has become less vibrant, less creative and less effective.

That leads to the third big change. Blinkered by the Republican Party’s rigid anti-government rhetoric, conservatives were slow to acknowledge and even slower to address the central social problems of our time.

For years, middle- and working-class Americans have been suffering from stagnant wages, meager opportunity, social isolation and household fragmentation. Shrouded in obsolete ideas from the Reagan years, conservatism had nothing to offer these people because it didn’t believe in using government as a tool for social good

Trump demagogy filled the void.

recently conservatism has become more the talking arm of the Republican Party.

Conservatism is now being led astray by its seniors, but its young people are pretty great

It’s hard to find a young evangelical who likes Donald Trump. Most young conservatives are comfortable with ethnic diversity and are weary of the Fox News media-politico complex.

Conservatism’s best ideas are coming from youngish reformicons who have crafted an ambitious governing agenda (completely ignored by Trump).

A Trump defeat could cleanse a lot of bad structures and open ground for new growth.

It was good to be a young conservative back in my day. It’s great to be one right now.

When I asked Jon Favreau, Obama’s lead speechwriter in the 2008 campaign, and a close friend of Rhodes’s, whether he or Rhodes or the president had ever thought of their individual speeches and bits of policy making as part of some larger restructuring of the American narrative, he replied, “We saw that as our entire job.”

I realize during our conversations that the role Rhodes plays in the White House bears less resemblance to any specific character on Beltway-insider TV shows like “The West Wing” or “House of Cards” than it does to the people who create those shows

“I love Don DeLillo,” I answer.“Yeah,” Rhodes answers. “That’s the only person I can think of who has confronted these questions of, you know, the individual who finds himself negotiating both vast currents of history and a very specific kind of power dynamics. That’s his milieu. And that’s what it’s like to work in the U.S. foreign-policy apparatus in 2016.” Advertisement Continue reading the main story

“I immediately understood that it’s a very important quality for a staffer,” Hamilton explained, “that he could come into a meeting and decide what was decided.” I suggested that the phrase “decide what was decided” is suggestive of the enormous power that might accrue to someone with Rhodes’s gifts. Hamilton nodded. “Absolutely,” he said.

Rhodes’s opinions were helpful in shaping the group’s conclusions — a scathing indictment of the policy makers responsible for invading Iraq. For Rhodes, who wrote much of the I.S.G. report, the Iraq war was proof, in black and white, not of the complexity of international affairs or the many perils attendant on political decision-making but of the fact that the decision-makers were morons.

when Rhodes joined the Obama campaign in 2007, he arguably knew more about the Iraq war than the candidate himself, or any of his advisers. He had also developed a healthy contempt for the American foreign-policy establishment, including editors and reporters at The New York Times, The Washington Post, The New Yorker and elsewhere, who at first applauded the Iraq war and then sought to pin all the blame on Bush and his merry band of neocons when it quickly turned sour

The job he was hired to do, namely to help the president of the United States communicate with the public, was changing in equally significant ways, thanks to the impact of digital technologie

Obama relies on Rhodes for “an unvarnished take,” in part, she says, because “Ben just has no poker face,” and so it’s easy to see when he is feeling uncomfortable. “The president will be like, ‘Ben, something on your mind?’ And then Ben will have this incredibly precise lay-down of why the previous half-hour has been an utter waste of time, because there’s a structural flaw to the entire direction of the conversation.”

The literary character that Rhodes most closely resembles, Power volunteers, is Holden Caulfield. “He hates the idea of being phony, and he’s impetuous, and he has very strong views.”

He became aware of two things at once: the weight of the issues that the president was confronted with, and the intense global interest in even the most mundane presidential communications.

It is hard for many to absorb the true magnitude of the change in the news business — 40 percent of newspaper-industry professionals have lost their jobs over the past decade — in part because readers can absorb all the news they want from social-media platforms like Facebook, which are valued in the tens and hundreds of billions of dollars and pay nothing for the “content” they provide to their readers

As she explained how the process worked, I was struck by how naïve the assumption of a “state of nature” must seem in an information environment that is mediated less and less by experienced editors and reporters with any real prior knowledge of the subjects they write about. “People construct their own sense of source and credibility now,” she said. “They elect who they’re going to believe.

“All these newspapers used to have foreign bureaus,” he said. “Now they don’t. They call us to explain to them what’s happening in Moscow and Cairo. Most of the outlets are reporting on world events from Washington. The average reporter we talk to is 27 years old, and their only reporting experience consists of being around political campaigns. That’s a sea change. They literally know nothing.”

”This is something different from old-fashioned spin, which tended to be an art best practiced in person. In a world where experienced reporters competed for scoops and where carrying water for the White House was a cause for shame, no matter which party was in power, it was much harder to sustain a “narrative” over any serious period of time

Now the most effectively weaponized 140-character idea or quote will almost always carry the day, and it is very difficult for even good reporters to necessarily know where the spin is coming from or why

, I brought up the soft Orwellian vibe of an information space where old media structures and hierarchies have been erased by Silicon Valley billionaires who convinced the suckers that information was “free” and everyone with access to Google was now a reporter

Axelrod, a former newspaperman, sighed. “It’s not as easy as standing in front of a press conference and speaking to 70 million people like past presidents have been able to do,” he said. The bully pulpit by and large doesn’t exist anymore, he explained. “So more and more, over the last couple of years, there’s been an investment in alternative means of communication: using digital more effectively, going to nontraditional sources, understanding where on each issue your constituencies are going to be found,” he said. “I think they’ve approached these major foreign-policy challenges as campaign challenges, and they’ve run campaigns, and those campaigns have been very sophisticated.

Rhodes’s innovative campaign to sell the Iran deal is likely to be a model for how future administrations explain foreign policy to Congress and the publi

The way in which most Americans have heard the story of the Iran deal presented — that the Obama administration began seriously engaging with Iranian officials in 2013 in order to take advantage of a new political reality in Iran, which came about because of elections that brought moderates to power in that country — was largely manufactured for the purpose for selling the deal. Even where the particulars of that story are true, the implications that readers and viewers are encouraged to take away from those particulars are often misleading or false

Obama’s closest advisers always understood him to be eager to do a deal with Iran as far back as 2012, and even since the beginning of his presidency. “It’s the center of the arc,” Rhodes explained to me two days after the deal, officially known as the Joint Comprehensive Plan of Action, was implemented. He then checked off the ways in which the administration’s foreign-policy aims and priorities converged on Iran. “We don’t have to kind of be in cycles of conflict if we can find other ways to resolve these issues,” he said. “We can do things that challenge the conventional thinking that, you know, ‘AIPAC doesn’t like this,’ or ‘the Israeli government doesn’t like this,’ or ‘the gulf countries don’t like it.’ It’s the possibility of improved relations with adversaries. It’s nonproliferation. So all these threads that the president’s been spinning — and I mean that not in the press sense — for almost a decade, they kind of all converged around Iran.”

The idea that there was a new reality in Iran was politically useful to the Obama administration. By obtaining broad public currency for the thought that there was a significant split in the regime, and that the administration was reaching out to moderate-minded Iranians who wanted peaceful relations with their neighbors and with America, Obama was able to evade what might have otherwise been a divisive but clarifying debate over the actual policy choices that his administration was making

By eliminating the fuss about Iran’s nuclear program, the administration hoped to eliminate a source of structural tension between the two countries, which would create the space for America to disentangle itself from its established system of alliances with countries like Saudi Arabia, Egypt, Israel and Turkey. With one bold move, the administration would effectively begin the process of a large-scale disengagement from the Middle East.

Rhodes “was kind of like the quarterback,” running the daily video conferences and coming up with lines of attack and parry. “He was extremely good about immediately getting to a phrase or a way of getting the message out that just made more sense,” Kreikemeier remembers. Framing the deal as a choice between peace and war was Rhodes’s go-to move — and proved to be a winning argument.

we developed a plan that was like: The Iran deal is literally going to be the tip of everything that we stand up online,” Somanader says. “And we’re going to map it onto what we know about the different audiences we’re dealing with: the public, pundits, experts, the right wing, Congress.” By applying 21st-century data and networking tools to the white-glove world of foreign affairs, the White House was able to track what United States senators and the people who worked for them, and influenced them, were seeing online — and make sure that no potential negative comment passed without a tweet.

If anything, that anger has grown fiercer during Rhodes’s time in the White House. He referred to the American foreign-policy establishment as the Blob. According to Rhodes, the Blob includes Hillary Clinton, Robert Gates and other Iraq-war promoters from both parties who now whine incessantly about the collapse of the American security order in Europe and the Middle East.

During the course of the Iran talks, Malley told me, he always kept in close contact with Rhodes. “I would often just call him and say, ‘Give me a reality check,’ ” Malley explained. “He could say, ‘Here is where I think the president is, and here is where I think he will be.’ ” He continued, “Ben would try to anticipate: Does it make sense policywise? But then he would also ask himself: How do we sell it to Congress? How do we sell it to the public? What is it going to do to our narrative?”

“The Iran experience was the place where I saw firsthand how policy, politics and messaging all had to be brought together, and I think that Ben is really at the intersection of all three,” Malley says. “He reflects and he shapes at the same time.

Rhodes’s war room did its work on Capitol Hill and with reporters. In the spring of last year, legions of arms-control experts began popping up at think tanks and on social media, and then became key sources for hundreds of often-clueless reporters. “We created an echo chamber,” he admitted, when I asked him to explain the onslaught of freshly minted experts cheerleading for the deal. “They were saying things that validated what we had given them to say.

When I suggested that all this dark metafictional play seemed a bit removed from rational debate over America’s future role in the world, Rhodes nodded. “In the absence of rational discourse, we are going to discourse the [expletive] out of this

“We had test drives to know who was going to be able to carry our message effectively, and how to use outside groups like Ploughshares, the Iran Project and whomever else. So we knew the tactics that worked.” He is proud of the way he sold the Iran deal. “We drove them crazy,” he said of the deal’s opponents.

Rhodes’s passion seems to derive not from any investment in the technical specifics of sanctions or centrifuge arrays, or any particular optimism about the future course of Iranian politics and society. Those are matters for the negotiators and area specialists. Rather, it derived from his own sense of the urgency of radically reorienting American policy in the Middle East in order to make the prospect of American involvement in the region’s future wars a lot less likely

When I asked whether the prospect of this same kind of far-reaching spin campaign being run by a different administration is something that scares him, he admitted that it does. “I mean, I’d prefer a sober, reasoned public debate, after which members of Congress reflect and take a vote,” he said, shrugging. “But that’s impossible.”

Obama’s particular revulsion against a certain kind of global power politics is a product, Rhodes suggests, of his having been raised in Southeast Asia. “Indonesia was a place where your interaction at that time with power was very intimate, right?” Rhodes asks. “Tens or hundreds of thousands of people had just been killed. Power was not some abstract thing,” he muses. “When we sit in Washington and debate foreign policy, it’s like a Risk game, or it’s all about us, or the human beings disappear from the decisions. But he lived in a place where he was surrounded by people who had either perpetrated those acts — and by the way, may not have felt great about that — or else knew someone who was a victim. I don’t think there’s ever been an American president who had an experience like that at a young age of what power is.

The parts of Obama’s foreign policy that disturb some of his friends on the left, like drone strikes, Rhodes says, are a result of Obama’s particular kind of globalism, which understands the hard and at times absolute necessity of killing. Yet, at the same time, they are also ways of avoiding more deadly uses of force — a kind of low-body-count spin move

He shows me the president’s copy of his Nobel Peace Prize acceptance speech, a revision of an original draft by Favreau and Rhodes whose defining tension was accepting a prize awarded before he had actually accomplished anything. In his longhand notes, Obama relocated the speech’s tension in the fact that he was accepting a peace prize a week after ordering 30,000 more troops to Afghanistan. King and Gandhi were the author’s heroes, yet he couldn’t act as they did, because he runs a state. The reason that the author had to exercise power was because not everyone in the world is rational.

In Panetta’s telling, his own experience at the Pentagon under Obama sometimes resembled being installed in the driver’s seat of a car and finding that the steering wheel and brakes had been disconnected from the engine. Obama and his aides used political elders like him, Robert Gates and Hillary Clinton as cover to end the Iraq war, and then decided to steer their own course, he suggests. While Panetta pointedly never mentions Rhodes’s name, it is clear whom he is talking about.

“Was it a point of connection between you and the president that you had each spent some substantial part of your childhoods living in another country?” I ask. Her face lights up.

“Absolutely,” she answers. The question is important to her. “The first conversation we had over dinner, when we first met, was about what it was like for both of us to live in countries that were predominantly Muslim countries at formative parts of our childhood and the perspective it gave us about the United States and how uniquely excellent it is,” she says. “We talked about what it was like to be children, and how we played with children who had totally different backgrounds than our own but you would find something in common.”

Barack Obama is not a standard-issue liberal Democrat. He openly shares Rhodes’s contempt for the groupthink of the American foreign-policy establishment and its hangers-on in the press. Yet one problem with the new script that Obama and Rhodes have written is that the Blob may have finally caught on

“He is a brilliant guy, but he has a real problem with what I call the assignment of bad faith,” one former senior official told me of the president. “He regards everyone on the other side at this point as being a bunch of bloodthirsty know-nothings from a different era who play by the old book

Another official I spoke to put the same point more succinctly: “Clearly the world has disappointed him.

When I asked whether he believed that the Oval Office debate over Syria policy in 2012 — resulting in a decision not to support the uprising against Assad in any meaningful way — had been an honest and open one, he said that he had believed that it was, but has since changed his mind. “Instead of adjusting his policies to the reality, and adjusting his perception of reality to the changing realities on the ground, the conclusions he draws are exactly the same, no matter what the costs have been to our strategic interests,”

“In an odd way, he reminds me of Bush.” The comparison is a startling one — and yet, questions of tone aside, it is uncomfortably easy to see the similarities between the two men, American presidents who projected their own ideas of the good onto an indifferent world.

He understands the president’s pivot toward Iran as the logical result of a deeply held premise about the negative effects of use of American military force on a scale much larger than drone strikes or Special Forces raids. “I think the whole legacy that he was working on was, ‘I’m the guy who’s going to bring these wars to an end, and the last goddamn thing I need is to start another war,’ ” he explains of Obama. “If you ratchet up sanctions, it could cause a war. If you start opposing their interest in Syria, well, that could start a war, too.”

I examine the president’s thoughts unfolding on the page, and the lawyerly, abstract nature of his writing process. “Moral imagination, spheres of identity, but also move beyond cheap lazy pronouncements,” one note reads. Here was the new American self — rational, moral, not self-indulgent. No longer one thing but multiple overlapping spheres or circles. Who is described here? As usual, the author is describing himself.

“There were staff people who put themselves in a position where they kind of assumed where the president’s head was on a particular issue, and they thought their job was not to go through this open process of having people present all these different options, but to try to force the process to where they thought the president wanted to be,” he says. “They’d say, ‘Well, this is where we want you to come out.’ And I’d say ‘[expletive], that’s not the way it works. We’ll present a plan, and then the president can make a decision

Perhaps the president and his aides were continually unable to predict the consequences of their actions in Syria, and made mistake after mistake, while imagining that it was going to come out right the next time

“Another read, which isn’t necessarily opposed to that,” I continue, “is that their actual picture is entirely coherent. But if they put it in blunt, unnuanced terms — ”Panetta completes my sentence: “ — they’d get the [expletive] kicked out of them.” He looks at me curiously. “Let me ask you something,” he says. “Did you present this theory to Ben Rhodes?

“Oh, God,” Rhodes says. “The reason the president has bucked a lot of establishment thinking is because he does not agree with establishment thinking. Not because I or Denis McDonough are sitting here.” He pushes back in his chair. “The complete lack of governance in huge swaths of the Middle East, that is the project of the American establishment,” he declares. “That as much as Iraq is what angered me.

Ben Rhodes wanted to do right, and maybe, when the arc of history lands, it will turn out that he did. At least, he tried. Something scared him, and made him feel as if the grown-ups in Washington didn’t know what they were talking about, and it’s hard to argue that he was wrong.

What has interested me most about watching him and his cohort in the White House over the past seven years, I tell him, is the evolution of their ability to get comfortable with tragedy. I am thinking specifically about Syria, I add, where more than 450,000 people have been slaughtered.

“Yeah, I admit very much to that reality,” he says. “There’s a numbing element to Syria in particular. But I will tell you this,” he continues. “I profoundly do not believe that the United States could make things better in Syria by being there. And we have an evidentiary record of what happens when we’re there — nearly a decade in Iraq.

Iraq is his one-word answer to any and all criticism.

He mutters something about John Kerry, and then goes off the record, to suggest, in effect, that the world of the Sunni Arabs that the American establishment built has collapsed. The buck stops with the establishment, not with Obama, who was left to clean up their mess.

Rhodes walks me out into the sunlight of the West Wing parking lot, where we are treated to the sight of the aged Henry Kissinger, who has come to pay a visit. I ask Rhodes if he has ever met the famous diplomat before, and he tells me about the time they were seated together at a state dinner for the president of China. It was an interesting encounter to imagine, between Kissinger, who made peace with Mao’s China while bombing Laos to bits, and Rhodes, who helped effect a similar diplomatic volte-face with Iran but kept the United States out of a civil war in Syria, which has caused more than four million people to become refugees. I ask Rhodes how it felt being seated next to the embodiment of American realpolitik. “It was surreal,” he says, looking off into the middle distance. “I told him I was going to Laos,” he continues. “He got a weird look in his eye.

He is not Henry Kissinger, or so his logic runs, even as the underlying realist suspicion — or contempt — for the idea of America as a moral actor is eerily similar. He is torn. As the president himself once asked, how are we supposed to weigh the tens of thousands who have died in Syria against the tens of thousands who have died in Congo? What power means is that the choice is yours, no matter who is telling the story.