Even Rats Are Taking Selfies Now (and Enjoying It) - The New York Times - 0 views
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Mr. Lignier built his own version of a Skinner box — a tall, transparent tower with an attached camera — and released two pet-store rats inside. Whenever the rats pressed the button inside the box, they got a small dose of sugar and the camera snapped their photo. The resulting images were immediately displayed on a screen, where the rats could see them. (“But honestly I don’t think they understood it,” Mr. Lignier said.)
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after this training phase, the rewards became more unpredictable. Although the rats were still photographed every time they hit the button, the sweet treats came only once in a while, by design. These kinds of intermittent rewards can be especially powerful, scientists have found, keeping animals glued to their experimental slot machines as they await their next jackpot.
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Indeed, in the face of these unpredictable rewards, Augustin and Arthur — the rats — persisted. Sometimes, they ignored the sugar even when it did arrive, Mr. Lignier said, and just kept pressing the button anyway.
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To Mr. Lignier, the parallel is obvious. “Digital and social media companies use the same concept to keep the attention of the viewer as long as possible,”
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Indeed, social media has been described as “a Skinner Box for the modern human,” doling out periodic, unpredictable rewards — a like, a follow, a promising romantic match — that keep us glued to our phones.
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Maybe we would rather sit around and push whatever levers are in front of us — even those that might make us feel bad — than sit with ourselves in quiet contemplation.