Can the Republicans Be Saved From Obsolescence? - NYTimes.com - 0 views
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Republicans crisis political right obsolete policy
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he Republican Party’s technological deficiencies barely begin to explain why the G.O.P. has lost the popular vote in five of the last six presidential elections. The party brand — which is to say, its message and its messengers — has become practically abhorrent to emerging demographic groups like Latinos and African-Americans, not to mention an entire generation of young voters.
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I flew with Anderson to Columbus, Ohio, to watch her conduct two focus groups. The first consisted of 10 single, middle-class women in their 20s; the second, of 10 20-something men who were either jobless or employed but seeking better work. All of them voted for Obama but did not identify themselves as committed Democrats and were sufficiently ambivalent about the president’s performance that Anderson deemed them within reach of the Republicans.
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“I’m going to write down a word, and you guys free-associate with whatever comes to mind,” she said. The first word she wrote was “Democrat.” “Young people,” one woman called out. “Liberal,” another said. Followed by: “Diverse.” “Bill Clinton.”“Change.”“Open-minded.”“Spending.”“Handouts.”“Green.”“More science-based.” When Anderson then wrote “Republican,” the outburst was immediate and vehement: “Corporate greed.”“Old.”“Middle-aged white men.” “Rich.” “Religious.” “Conservative.” “Hypocritical.” “Military retirees.” “Narrow-minded.” “Rigid.” “Not progressive.” “Polarizing.” “Stuck in their ways.” “Farmers.”
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The session with the young men was equally jarring. None of them expressed great enthusiasm for Obama. But their depiction of Republicans was even more lacerating than the women’s had been. “Racist,” “out of touch” and “hateful” made the list — “and put ‘1950s’ on there too!” one called out.
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What could they say or do to make you feel more positive about the Republican Party?” “Be more pro-science,” said a 22-year-old moderate named Jack. “Embrace technology and change.” “Stick to your strong suit,” advised Nick, a 23-year-old African-American. “Clearly social issues aren’t your strong suit. Stop trying to fight the battle that’s already been fought and trying to bring back a movement. Get over it — you lost.”
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that’s where the left has beaten us, by giving smart people the space and trusting them to have success. It’s a fundamentally anti-entrepreneurial model we’ve embraced.”
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the dilemma faced by Republicans in Congress. “What forces them to vote that way, 9 times out of 10, is a fear of a primary challenge,” he said. “What we hope to accomplish is to bring more voters into Republican primaries, so that it isn’t just the far right that shows up at the polls.” The dilemma, Goodwin acknowledged, is that the far-right rhetoric may well repel such voters from participating in G.O.P. primaries to begin with. “We recognize that this isn’t something that’s going to happen anytime soon,” he said.
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Young Republicans now lament that no one from their side has stepped up to organize a conservative version of RootsCamp. Michael Turk, a 42-year-old Republican digital guru, suggested that the failure of G.O.P. technologists to do this springs from a uniquely Republican trait. “They all wanted to make money,” he said. “And so as a result, Katie Harbath, who was one of my deputies at the R.N.C., is now at Facebook, and Mindy Finn” — a longtime G.O.P. digital operative — “is at Twitter, and Patrick and I each started our own companies. We all found ways to parlay that into a living for our families, as opposed to just doing it for the cause.”
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Several G.O.P. digital specialists told me that, in addition, they found it difficult to recruit talent because of the values espoused by the party. “I know a lot of people who do technology for a living,” Turk said. “And almost universally, there’s a libertarian streak that runs through them — information should be free, do your own thing and leave me alone, that sort of mind-set. That’s very much what the Internet is. And almost to a person that I’ve talked to, they say, ‘Yeah, I would probably vote for Republicans, but I can’t get past the gay-marriage ban, the abortion stance, all of these social causes.’
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In the previous few days, the pollster interviewed Latino voters in San Diego and young entrepreneurs in Orlando. The findings were virtually unanimous. No one could understand the G.O.P.’s hot-blooded opposition to gay marriage or its perceived affinity for invading foreign countries. Every group believed that the first place to cut spending was the defense budget. During the whiteboard drill, every focus group described Democrats as “open-minded” and Republicans as “rigid.” “There is a brand,” the 28-year-old pollster concluded of her party with clinical finality. “And it’s that we’re not in the 21st century.”
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To win, a reincarnated Reagan — or a Rubio or a Chris Christie or a Bobby Jindal — would still have to satisfy his base of hard-line conservatives and captivate a new generation of voters at the same time. I ran this quandary by Kristen Soltis Anderson. “It’s a big challenge,” she acknowledged. “But I think that if you can earn the trust of the people, there are ways you can say, ‘Here’s why I take this position.’ I don’t know that someone like Rubio, who may be young and attractive and well spoken, could attract young voters despite his views on gay marriage. I do think that in the absence of a very compelling reason to vote for a candidate, those social issues can be deal-breakers for young voters. The challenge is: Can you make a case that’s so compelling that you can overcome those deal-breaker issues? And I don’t know the answer to that question.”