Can the Republicans Be Saved From Obsolescence? - NYTimes.com - 0 views
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he Republican Party’s technological deficiencies barely begin to explain why the G.O.P. has lost the popular vote in five of the last six presidential elections. The party brand — which is to say, its message and its messengers — has become practically abhorrent to emerging demographic groups like Latinos and African-Americans, not to mention an entire generation of young voters.
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I flew with Anderson to Columbus, Ohio, to watch her conduct two focus groups. The first consisted of 10 single, middle-class women in their 20s; the second, of 10 20-something men who were either jobless or employed but seeking better work. All of them voted for Obama but did not identify themselves as committed Democrats and were sufficiently ambivalent about the president’s performance that Anderson deemed them within reach of the Republicans.
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“I’m going to write down a word, and you guys free-associate with whatever comes to mind,” she said. The first word she wrote was “Democrat.” “Young people,” one woman called out. “Liberal,” another said. Followed by: “Diverse.” “Bill Clinton.”“Change.”“Open-minded.”“Spending.”“Handouts.”“Green.”“More science-based.” When Anderson then wrote “Republican,” the outburst was immediate and vehement: “Corporate greed.”“Old.”“Middle-aged white men.” “Rich.” “Religious.” “Conservative.” “Hypocritical.” “Military retirees.” “Narrow-minded.” “Rigid.” “Not progressive.” “Polarizing.” “Stuck in their ways.” “Farmers.”
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