How Google Dominates Us by James Gleick | The New York Review of Books - 0 views
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google evil social media transparency social networks privacy
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E-mail Single Page Print addthis_pub = 'nybooks'; addthis_logo = 'http://www.nybooks.com/images/logo-150.gif'; addthis_logo_background = 'ffffff'; addthis_logo_color = '666666'; addthis_brand = 'NYRB'; addthis_options = 'favorites, facebook, twitter, tumblr, reddit, digg, stumbleupon, delicious, google, more'; Share (function() { var s = document.getElementsByTagName('script')[0], rdb = document.createElement('script'); rdb.type = 'text/javascript'; rdb.async = true; rdb.src = document.location.protocol + '//www.readability.com/embed.js'; s.parentNode.insertBefore(rdb, s); })(); ← 1 2 3 It does not have to mean “Obey all the laws.” When Google embarked on its program to digitize copyrighted books and copy them onto its servers, it did so in stealth, deceiving publishers with whom it was developing business relationships. Google knew that the copying bordered on illegal. It considered its intentions honorable and the law outmoded.
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On all the evidence Google’s founders began with an unusually ethical vision for their unusual company. They believe in information—”universally accessible”—as a force for good in and of itself. They have created and led teams of technologists responsible for a golden decade of genuine innovation. They are visionaries in a time when that word is too cheaply used. Now they are perhaps disinclined to submit to other people’s ethical standards, but that may be just a matter of personality. It is well to remember that the modern corporation is an amoral creature by definition, obliged to its shareholder financiers, not to the public interest.
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The rise of social networking upends the equation again. Users of Facebook choose to reveal—even to flaunt—aspects of their private lives, to at least some part of the public world. Which aspects, and which part? On Facebook the user options are notoriously obscure and subject to change, but most users share with “friends” (the word having been captured and drained bloodless). On Twitter, every remark can be seen by the whole world, except for the so-called “direct message,” which former Representative Anthony Weiner tried and failed to employ. Also, the Library of Congress is archiving all tweets, presumably for eternity, a fact that should enter the awareness of teenagers, if not members of Congress.
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Google+ gives users finer control over what gets shared with whom. Still, one way or another, everything is shared with the company. All the social networks have access to our information and mean to use it. Are they our friends?
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The company always says users can “opt out” of many of its forms of data collection, which is true, up to a point, for savvy computer users; and the company speaks of privacy in terms of “trade-offs,” to which Vaidhyanathan objects: Privacy is not something that can be counted, divided, or “traded.” It is not a substance or collection of data points. It’s just a word that we clumsily use to stand in for a wide array of values and practices that influence how we manage our reputations in various contexts. There is no formula for assessing it: I can’t give Google three of my privacy points in exchange for 10 percent better service.
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This seems right to me, if we add that privacy involves not just managing our reputation but protecting the inner life we may not want to share.