Group items tagged

Accomplishing that requires overturning economic orthodoxy and capitalism as we know it, he says. “We have to do this,” he says. “With climate change, and the exhaustion of the planet’s resources. I believe the alternative is apocalypse.”

Mr. Lasn is an analog man in a digital world. He favors spoken conversations, not e-mail or text messages, and owns only a simple cellphone — no iPhone or iPad for him.

Mr. Lasn says his lifestyle isn’t really sustainable. He commutes 30 minutes each way from the magazine to his home on five acres of countryside. He and his wife are occupying too much land, and his little Toyota Echo burns too much fuel for the planet’s health, he says: “What can I do? Living there helps to keep me sane.”

Advocating a life of material simplicity and spiritual richness, Mr. Enns urges people to “make things for others themselves, not to just go out and buy.” He says he and his wife make gifts like wooden figurines and animal dolls for children, and salsa and relish for adults.

Mr. Lasn does the initial design and editing of Adbusters on paper. Digitally savvy colleagues transfer his work online. The magazine’s paid circulation, which Mr. Lasn says is 60,000 to 70,000 worldwide, is overwhelmingly print, not digital. Digital subscriptions and downloads are cumbersome and must be improved, he says, although he doesn’t understand the processes.

Such apparent inconsistencies, and the magazine’s incendiary tone, can be maddening and even offensive, yet this rambunctious approach is also deeply appealing, some critics say. As Mr. Haiven, of New York University, puts it: “I’ve certainly been very critical of them but I’m also very glad they exist. I think they do very important work sometimes, in their own way.”

Many of New Zealand’s more traditionally minded scientists, however, see the spiritual and moral aspects of mātauranga as contradictory to conventional science, which is supposed to be value-neutral and limited to knowledge that can be empirically proven.

Kendall Clements, a marine biologist who signed the letter, said they were not trying to disrespect mātauranga, but to emphasize the differences between it and conventional science.

“In trying to probe that difference, we may collectively come to a better understanding of a solution than if we drew on a single body of knowledge in isolation,” he said.

Some alleged that the letter was an example of white supremacy. Waikaremoana Waitoki, the president of the New Zealand Psychological Society, denounced the letter’s “racist tropes” and “moral panic.”

The situation became more tense after the polarizing British biologist Richard Dawkins denounced the Royal Society’s investigation and described mātauranga as “not science and not true.”

For Te Arawa, the melding of mātauranga with conventional science has proved successful. Amid the weedy jungle in Lake Rotomā’s shallows, an enormous clearing has emerged.

“We’ve essentially created new mātauranga,” Mr. O’Neill said before carefully tucking his dreadlocks beneath the cap of his wet suit and slipping into the lake. “And we’re going to use it to finish the last of the lake weed off.”