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Javier E

Where Countries Are Tinderboxes and Facebook Is a Match - The New York Times - 0 views

  • For months, we had been tracking riots and lynchings around the world linked to misinformation and hate speech on Facebook, which pushes whatever content keeps users on the site longest — a potentially damaging practice in countries with weak institutions.
  • Time and again, communal hatreds overrun the newsfeed — the primary portal for news and information for many users — unchecked as local media are displaced by Facebook and governments find themselves with little leverage over the company
  • Some users, energized by hate speech and misinformation, plot real-world attacks.
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  • A reconstruction of Sri Lanka’s descent into violence, based on interviews with officials, victims and ordinary users caught up in online anger, found that Facebook’s newsfeed played a central role in nearly every step from rumor to killing.
  • Facebook officials, they say, ignored repeated warnings of the potential for violence, resisting pressure to hire moderators or establish emergency points of contact.
  • Sri Lankans say they see little evidence of change. And in other countries, as Facebook expands, analysts and activists worry they, too, may see violence.
  • As Facebook pushes into developing countries, it tends to be initially received as a force for good.In Sri Lanka, it keeps families in touch even as many work abroad. It provides for unprecedented open expression and access to information. Government officials say it was essential for the democratic transition that swept them into office in 2015.
  • where institutions are weak or undeveloped, Facebook’s newsfeed can inadvertently amplify dangerous tendencies. Designed to maximize user time on site, it promotes whatever wins the most attention. Posts that tap into negative, primal emotions like anger or fear, studies have found, produce the highest engagement, and so proliferate.
  • n developing countries, Facebook is often perceived as synonymous with the internet and reputable sources are scarce, allowing emotionally charged rumors to run rampant. Shared among trusted friends and family members, they can become conventional wisdom.
  • “There needs to be some kind of engagement with countries like Sri Lanka by big companies who look at us only as markets,” he said. “We’re a society, we’re not just a market.”
  • Last year, in rural Indonesia, rumors spread on Facebook and WhatsApp, a Facebook-owned messaging tool, that gangs were kidnapping local children and selling their organs. Some messages included photos of dismembered bodies or fake police fliers. Almost immediately, locals in nine villages lynched outsiders they suspected of coming for their children.
  • Near-identical social media rumors have also led to attacks in India and Mexico. Lynchings are increasingly filmed and posted back to Facebook, where they go viral as grisly tutorials.
  • One post declared, “Kill all Muslims, don’t even save an infant.” A prominent extremist urged his followers to descend on the city of Kandy to “reap without leaving an iota behind.”
  • where people do not feel they can rely on the police or courts to keep them safe, research shows, panic over a perceived threat can lead some to take matters into their own hands — to lynch.
  • “You report to Facebook, they do nothing,” one of the researchers, Amalini De Sayrah, said. “There’s incitements to violence against entire communities and Facebook says it doesn’t violate community standards.”
  • In government offices across town, officials “felt a sense of helplessness,” Sudarshana Gunawardana, the head of public information, recounted. Before Facebook, he said, officials facing communal violence “could ask media heads to be sensible, they could have their own media strategy.”
  • now it was as if his country’s information policies were set at Facebook headquarters in Menlo Park, Calif. The officials rushed out statements debunking the sterilization rumors but could not match Facebook’s influence
  • Desperate, the researchers flagged the video and subsequent posts using Facebook’s on-site reporting tool.Though they and government officials had repeatedly asked Facebook to establish direct lines, the company had insisted this tool would be sufficient, they said. But nearly every report got the same response: the content did not violate Facebook’s standards.
  • Facebook’s most consequential impact may be in amplifying the universal tendency toward tribalism. Posts dividing the world into “us” and “them” rise naturally, tapping into users’ desire to belong.
  • Its gamelike interface rewards engagement, delivering a dopamine boost when users accrue likes and responses, training users to indulge behaviors that win affirmation
  • And because its algorithm unintentionally privileges negativity, the greatest rush comes by attacking outsiders: The other sports team. The other political party. The ethnic minority.
  • Mass media has long been used to mobilize mass violence. Facebook, by democratizing communication tools, gives anyone with a smartphone the ability to broadcast hate.
  • Facebook did not create Sri Lanka’s history of ethnic distrust any more than it created anti-Rohingya sentiment in Myanmar.
  • In India, Facebook-based misinformation has been linked repeatedly to religious violence, including riots in 2012 that left several dead, foretelling what has since become a wider trend.
  • “We don’t completely blame Facebook,” said Harindra Dissanayake, a presidential adviser in Sri Lanka. “The germs are ours, but Facebook is the wind, you know?”
  • Mr. Kumarasinghe died on March 3, online emotions surged into calls for action: attend the funeral to show support. Sinhalese arrived by the busload, fanning out to nearby towns. Online, they migrated from Facebook to private WhatsApp groups, where they could plan in secret.
Javier E

News Publishers See Google's AI Search Tool as a Traffic-Destroying Nightmare - WSJ - 0 views

  • A task force at the Atlantic modeled what could happen if Google integrated AI into search. It found that 75% of the time, the AI-powered search would likely provide a full answer to a user’s query and the Atlantic’s site would miss out on traffic it otherwise would have gotten. 
  • What was once a hypothetical threat is now a very real one. Since May, Google has been testing an AI product dubbed “Search Generative Experience” on a group of roughly 10 million users, and has been vocal about its intention to bring it into the heart of its core search engine. 
  • Google’s embrace of AI in search threatens to throw off that delicate equilibrium, publishing executives say, by dramatically increasing the risk that users’ searches won’t result in them clicking on links that take them to publishers’ sites
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  • Google’s generative-AI-powered search is the true nightmare for publishers. Across the media world, Google generates nearly 40% of publishers’ traffic, accounting for the largest share of their “referrals,” according to a Wall Street Journal analysis of data from measurement firm SimilarWeb. 
  • “AI and large language models have the potential to destroy journalism and media brands as we know them,” said Mathias Döpfner, chairman and CEO of Axel Springer,
  • His company, one of Europe’s largest publishers and the owner of U.S. publications Politico and Business Insider, this week announced a deal to license its content to generative-AI specialist OpenAI.
  • publishers have seen enough to estimate that they will lose between 20% and 40% of their Google-generated traffic if anything resembling recent iterations rolls out widely. Google has said it is giving priority to sending traffic to publishers.
  • The rise of AI is the latest and most anxiety-inducing chapter in the long, uneasy marriage between Google and publishers, which have been bound to each other through a basic transaction: Google helps publishers be found by readers, and publishers give Google information—millions of pages of web content—to make its search engine useful.
  • Already, publishers are reeling from a major decline in traffic sourced from social-media sites, as both Meta and X, the former Twitter, have pulled away from distributing news.
  • , Google’s AI search was trained, in part, on their content and other material from across the web—without payment. 
  • Google’s view is that anything available on the open internet is fair game for training AI models. The company cites a legal doctrine that allows portions of a copyrighted work to be used without permission for cases such as criticism, news reporting or research.
  • The changes risk damaging website owners that produce the written material vital to both Google’s search engine and its powerful AI models.
  • “If Google kills too many publishers, it can’t build the LLM,”
  • Barry Diller, chairman of IAC and Expedia, said all major AI companies, including Google and rivals like OpenAI, have promised that they would continue to send traffic to publishers’ sites. “How they do it, they’ve been very clear to us and others, they don’t really know,” he said.
  • All of this has led Google and publishers to carry out an increasingly complex dialogue. In some meetings, Google is pitching the potential benefits of the other AI tools it is building, including one that would help with the writing and publishing of news articles
  • At the same time, publishers are seeking reassurances from Google that it will protect their businesses from an AI-powered search tool that will likely shrink their traffic, and they are making clear they expect to be paid for content used in AI training.
  • “Any attempts to estimate the traffic impact of our SGE experiment are entirely speculative at this stage as we continue to rapidly evolve the user experience and design, including how links are displayed, and we closely monitor internal data from our tests,” Reid said.
  • Many of IAC’s properties, like Brides, Investopedia and the Spruce, get more than 80% of their traffic from Google
  • Google began rolling out the AI search tool in May by letting users opt into testing. Using a chat interface that can understand longer queries in natural language, it aims to deliver what it calls “snapshots”—or summaries—of the answer, instead of the more link-heavy responses it has traditionally served up in search results. 
  • Google at first didn’t include links within the responses, instead placing them in boxes to the right of the passage. It later added in-line links following feedback from early users. Some more recent versions require users to click a button to expand the summary before getting links. Google doesn’t describe the links as source material but rather as corroboration of its summaries.
  • During Chinese President Xi Jinping’s recent visit to San Francisco, the Google AI search bot responded to the question “What did President Xi say?” with two quotes from his opening remarks. Users had to click on a little red arrow to expand the response and see a link to the CNBC story that the remarks were taken from. The CNBC story also sat over on the far right-hand side of the screen in an image box.
  • The same query in Google’s regular search engine turned up a different quote from Xi’s remarks, but a link to the NBC News article it came from was beneath the paragraph, atop a long list of news stories from other sources like CNN and PBS.
  • Google’s Reid said AI is the future of search and expects its new tool to result in more queries.
  • “The number of information needs in the world is not a fixed number,” she said. “It actually grows as information becomes more accessible, becomes easier, becomes more powerful in understanding it.”
  • Testing has suggested that AI isn’t the right tool for answering every query, she said.
  • Many publishers are opting to insert code in their websites to block AI tools from “crawling” them for content. But blocking Google is thorny, because publishers must allow their sites to be crawled in order to be indexed by its search engine—and therefore visible to users searching for their content.To some in the publishing world there was an implicit threat in Google’s policy: Let us train on your content or you’ll be hard to find on the internet.
Javier E

Inside Facebook's (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-M... - 1 views

  • According to the company, its site is used by more than 200 million people in the United States each month, out of a total population of 320 million. A 2016 Pew study found that 44 percent of Americans read or watch news on Facebook.
  • we can know, based on these facts alone, that Facebook is hosting a huge portion of the political conversation in America.
  • Using a tool called CrowdTangle, which tracks engagement for Facebook pages across the network, you can see which pages are most shared, liked and commented on, and which pages dominate the conversation around election topics.
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  • Individually, these pages have meaningful audiences, but cumulatively, their audience is gigantic: tens of millions of people. On Facebook, they rival the reach of their better-funded counterparts in the political media, whether corporate giants like CNN or The New York Times, or openly ideological web operations like Breitbart or Mic.
  • these new publishers are happy to live inside the world that Facebook has created. Their pages are accommodated but not actively courted by the company and are not a major part of its public messaging about media. But they are, perhaps, the purest expression of Facebook’s design and of the incentives coded into its algorithm — a system that has already reshaped the web and has now inherited, for better or for worse, a great deal of America’s political discourse.
  • In 2010, Facebook released widgets that publishers could embed on their sites, reminding readers to share, and these tools were widely deployed. By late 2012, when Facebook passed a billion users, referrals from the social network were sending visitors to publishers’ websites at rates sometimes comparable to Google, the web’s previous de facto distribution hub. Publishers took note of what worked on Facebook and adjusted accordingly.
  • While web publishers have struggled to figure out how to take advantage of Facebook’s audience, these pages have thrived. Unburdened of any allegiance to old forms of news media and the practice, or performance, of any sort of ideological balance, native Facebook page publishers have a freedom that more traditional publishers don’t: to engage with Facebook purely on its terms.
  • Rafael Rivero is an acquaintance of Provost’s who, with his twin brother, Omar, runs a page called Occupy Democrats, which passed three million followers in June. This accelerating growth is attributed by Rivero, and by nearly every left-leaning page operator I spoke with, not just to interest in the election but especially to one campaign in particular: “Bernie Sanders is the Facebook candidate,
  • Now that the nomination contest is over, Rivero has turned to making anti-Trump content. A post from earlier this month got straight to the point: “Donald Trump is unqualified, unstable and unfit to lead. Share if you agree!” More than 40,000 people did.“It’s like a meme war,” Rivero says, “and politics is being won and lost on social media.”
  • truly Facebook-native political pages have begun to create and refine a new approach to political news: cherry-picking and reconstituting the most effective tactics and tropes from activism, advocacy and journalism into a potent new mixture. This strange new class of media organization slots seamlessly into the news feed and is especially notable in what it asks, or doesn’t ask, of its readers. The point is not to get them to click on more stories or to engage further with a brand. The point is to get them to share the post that’s right in front of them. Everything else is secondary.
  • The flood of visitors aligned with two core goals of most media companies: to reach people and to make money. But as Facebook’s growth continued, its influence was intensified by broader trends in internet use, primarily the use of smartphones, on which Facebook became more deeply enmeshed with users’ daily routines. Soon, it became clear that Facebook wasn’t just a source of readership; it was, increasingly, where readers lived.
  • For media companies, the ability to reach an audience is fundamentally altered, made greater in some ways and in others more challenging. For a dedicated Facebook user, a vast array of sources, spanning multiple media and industries, is now processed through the same interface and sorting mechanism, alongside updates from friends, family, brands and celebrities.
  • All have eventually run up against the same reality: A company that can claim nearly every internet-using adult as a user is less a partner than a context — a self-contained marketplace to which you have been granted access but which functions according to rules and incentives that you cannot control.
  • It is a framework built around personal connections and sharing, where value is both expressed and conferred through the concept of engagement. Of course, engagement, in one form or another, is what media businesses have always sought, and provocation has always sold news. But now the incentives are literalized in buttons and written into software.
  • Each day, according to Facebook’s analytics, posts from the Make America Great page are seen by 600,000 to 1.7 million people. In July, articles posted to the page, which has about 450,000 followers, were shared, commented on or liked more than four million times, edging out, for example, the Facebook page of USA Today
  • Nicoloff’s business model is not dissimilar from the way most publishers use Facebook: build a big following, post links to articles on an outside website covered in ads and then hope the math works out in your favor. For many, it doesn’t: Content is expensive, traffic is unpredictable and website ads are both cheap and alienating to readers.
  • In July, visitors arriving to Nicoloff’s website produced a little more than $30,000 in revenue. His costs, he said, total around $8,000, partly split between website hosting fees and advertising buys on Facebook itself.
  • of course, there’s the content, which, at a few dozen posts a day, Nicoloff is far too busy to produce himself. “I have two people in the Philippines who post for me,” Nicoloff said, “a husband-and-wife combo.” From 9 a.m. Eastern time to midnight, the contractors scour the internet for viral political stories, many explicitly pro-Trump. If something seems to be going viral elsewhere, it is copied to their site and promoted with an urgent headline.
  • In the end, Nicoloff takes home what he jokingly described as a “doctor’s salary” — in a good month, more than $20,000.
  • In their angry, cascading comment threads, Make America Great’s followers express no such ambivalence. Nearly every page operator I spoke to was astonished by the tone their commenters took, comparing them to things like torch-wielding mobs and sharks in a feeding frenzy
  • A dozen or so of the sites are published in-house, but posts from the company’s small team of writers are free to be shared among the entire network. The deal for a would-be Liberty Alliance member is this: You bring the name and the audience, and the company will build you a prefab site, furnish it with ads, help you fill it with content and keep a cut of the revenue. Coca told me the company brought in $12 million in revenue last year.
  • Because the pages are run independently, the editorial product is varied. But it is almost universally tuned to the cadences and styles that seem to work best on partisan Facebook. It also tracks closely to conservative Facebook media’s big narratives, which, in turn, track with the Trump campaign’s messaging: Hillary Clinton is a crook and possibly mentally unfit; ISIS is winning; Black Lives Matter is the real racist movement; Donald Trump alone can save us; the system — all of it — is rigged.
  • It’s an environment that’s at best indifferent and at worst hostile to traditional media brands; but for this new breed of page operator, it’s mostly upside. In front of largely hidden and utterly sympathetic audiences, incredible narratives can take shape, before emerging, mostly formed, into the national discourse.
  • How much of what happens on the platform is a reflection of a political mood and widely held beliefs, simply captured in a new medium, and how much of it might be created, or intensified, by the environment it provides? What is Facebook doing to our politics?
  • for the page operators, the question is irrelevant to the task at hand. Facebook’s primacy is a foregone conclusion, and the question of Facebook’s relationship to political discourse is absurd — they’re one and the same. As Rafael Rivero put it to me, “Facebook is where it’s all happening.”
Javier E

The Contradictions of Sam Altman, the AI Crusader Behind ChatGPT - WSJ - 0 views

  • Mr. Altman said he fears what could happen if AI is rolled out into society recklessly. He co-founded OpenAI eight years ago as a research nonprofit, arguing that it’s uniquely dangerous to have profits be the main driver of developing powerful AI models.
  • He is so wary of profit as an incentive in AI development that he has taken no direct financial stake in the business he built, he said—an anomaly in Silicon Valley, where founders of successful startups typically get rich off their equity. 
  • His goal, he said, is to forge a new world order in which machines free people to pursue more creative work. In his vision, universal basic income—the concept of a cash stipend for everyone, no strings attached—helps compensate for jobs replaced by AI. Mr. Altman even thinks that humanity will love AI so much that an advanced chatbot could represent “an extension of your will.”
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  • The Tesla Inc. CEO tweeted in February that OpenAI had been founded as an open-source nonprofit “to serve as a counterweight to Google, but now it has become a closed source, maximum-profit company effectively controlled by Microsoft. Not what I intended at all.”
  • Backers say his brand of social-minded capitalism makes him the ideal person to lead OpenAI. Others, including some who’ve worked for him, say he’s too commercially minded and immersed in Silicon Valley thinking to lead a technological revolution that is already reshaping business and social life. 
  • In the long run, he said, he wants to set up a global governance structure that would oversee decisions about the future of AI and gradually reduce the power OpenAI’s executive team has over its technology. 
  • OpenAI researchers soon concluded that the most promising path to achieve artificial general intelligence rested in large language models, or computer programs that mimic the way humans read and write. Such models were trained on large volumes of text and required a massive amount of computing power that OpenAI wasn’t equipped to fund as a nonprofit, according to Mr. Altman. 
  • In its founding charter, OpenAI pledged to abandon its research efforts if another project came close to building AGI before it did. The goal, the company said, was to avoid a race toward building dangerous AI systems fueled by competition and instead prioritize the safety of humanity.
  • While running Y Combinator, Mr. Altman began to nurse a growing fear that large research labs like DeepMind, purchased by Google in 2014, were creating potentially dangerous AI technologies outside the public eye. Mr. Musk has voiced similar concerns of a dystopian world controlled by powerful AI machines. 
  • Messrs. Altman and Musk decided it was time to start their own lab. Both were part of a group that pledged $1 billion to the nonprofit, OpenAI Inc. 
  • Mr. Altman said he doesn’t necessarily need to be first to develop artificial general intelligence, a world long imagined by researchers and science-fiction writers where software isn’t just good at one specific task like generating text or images but can understand and learn as well or better than a human can. He instead said OpenAI’s ultimate mission is to build AGI, as it’s called, safely.
  • “We didn’t have a visceral sense of just how expensive this project was going to be,” he said. “We still don’t.”
  • Tensions also grew with Mr. Musk, who became frustrated with the slow progress and pushed for more control over the organization, people familiar with the matter said. 
  • OpenAI executives ended up reviving an unusual idea that had been floated earlier in the company’s history: creating a for-profit arm, OpenAI LP, that would report to the nonprofit parent. 
  • Reid Hoffman, a LinkedIn co-founder who advised OpenAI at the time and later served on the board, said the idea was to attract investors eager to make money from the commercial release of some OpenAI technology, accelerating OpenAI’s progress
  • “You want to be there first and you want to be setting the norms,” he said. “That’s part of the reason why speed is a moral and ethical thing here.”
  • The decision further alienated Mr. Musk, the people familiar with the matter said. He parted ways with OpenAI in February 2018. 
  • Mr. Musk announced his departure in a company all-hands, former employees who attended the meeting said. Mr. Musk explained that he thought he had a better chance at creating artificial general intelligence through Tesla, where he had access to greater resources, they said.
  • OpenAI said that it received about $130 million in contributions from the initial $1 billion pledge, but that further donations were no longer needed after the for-profit’s creation. Mr. Musk has tweeted that he donated around $100 million to OpenAI. 
  • Mr. Musk’s departure marked a turning point. Later that year, OpenAI leaders told employees that Mr. Altman was set to lead the company. He formally became CEO and helped complete the creation of the for-profit subsidiary in early 2019.
  • A young researcher questioned whether Mr. Musk had thought through the safety implications, the former employees said. Mr. Musk grew visibly frustrated and called the intern a “jackass,” leaving employees stunned, they said. It was the last time many of them would see Mr. Musk in person.  
  • In the meantime, Mr. Altman began hunting for investors. His break came at Allen & Co.’s annual conference in Sun Valley, Idaho in the summer of 2018, where he bumped into Satya Nadella, the Microsoft CEO, on a stairwell and pitched him on OpenAI. Mr. Nadella said he was intrigued. The conversations picked up that winter.
  • “I remember coming back to the team after and I was like, this is the only partner,” Mr. Altman said. “They get the safety stuff, they get artificial general intelligence. They have the capital, they have the ability to run the compute.”   
  • Mr. Altman disagreed. “The unusual thing about Microsoft as a partner is that it let us keep all the tenets that we think are important to our mission,” he said, including profit caps and the commitment to assist another project if it got to AGI first. 
  • Some employees still saw the deal as a Faustian bargain. 
  • OpenAI’s lead safety researcher, Dario Amodei, and his lieutenants feared the deal would allow Microsoft to sell products using powerful OpenAI technology before it was put through enough safety testing,
  • They felt that OpenAI’s technology was far from ready for a large release—let alone with one of the world’s largest software companies—worrying it could malfunction or be misused for harm in ways they couldn’t predict.  
  • Mr. Amodei also worried the deal would tether OpenAI’s ship to just one company—Microsoft—making it more difficult for OpenAI to stay true to its founding charter’s commitment to assist another project if it got to AGI first, the former employees said.
  • Microsoft initially invested $1 billion in OpenAI. While the deal gave OpenAI its needed money, it came with a hitch: exclusivity. OpenAI agreed to only use Microsoft’s giant computer servers, via its Azure cloud service, to train its AI models, and to give the tech giant the sole right to license OpenAI’s technology for future products.
  • In a recent investment deck, Anthropic said it was “committed to large-scale commercialization” to achieve the creation of safe AGI, and that it “fully committed” to a commercial approach in September. The company was founded as an AI safety and research company and said at the time that it might look to create commercial value from its products. 
  • Mr. Altman “has presided over a 180-degree pivot that seems to me to be only giving lip service to concern for humanity,” he said. 
  • “The deal completely undermines those tenets to which they secured nonprofit status,” said Gary Marcus, an emeritus professor of psychology and neural science at New York University who co-founded a machine-learning company
  • The cash turbocharged OpenAI’s progress, giving researchers access to the computing power needed to improve large language models, which were trained on billions of pages of publicly available text. OpenAI soon developed a more powerful language model called GPT-3 and then sold developers access to the technology in June 2020 through packaged lines of code known as application program interfaces, or APIs. 
  • Mr. Altman and Mr. Amodei clashed again over the release of the API, former employees said. Mr. Amodei wanted a more limited and staged release of the product to help reduce publicity and allow the safety team to conduct more testing on a smaller group of users, former employees said. 
  • Mr. Amodei left the company a few months later along with several others to found a rival AI lab called Anthropic. “They had a different opinion about how to best get to safe AGI than we did,” Mr. Altman said.
  • Anthropic has since received more than $300 million from Google this year and released its own AI chatbot called Claude in March, which is also available to developers through an API. 
  • Mr. Altman shared the contract with employees as it was being negotiated, hosting all-hands and office hours to allay concerns that the partnership contradicted OpenAI’s initial pledge to develop artificial intelligence outside the corporate world, the former employees said. 
  • In the three years after the initial deal, Microsoft invested a total of $3 billion in OpenAI, according to investor documents. 
  • More than one million users signed up for ChatGPT within five days of its November release, a speed that surprised even Mr. Altman. It followed the company’s introduction of DALL-E 2, which can generate sophisticated images from text prompts.
  • By February, it had reached 100 million users, according to analysts at UBS, the fastest pace by a consumer app in history to reach that mark.
  • n’s close associates praise his ability to balance OpenAI’s priorities. No one better navigates between the “Scylla of misplaced idealism” and the “Charybdis of myopic ambition,” Mr. Thiel said. 
  • Mr. Altman said he delayed the release of the latest version of its model, GPT-4, from last year to March to run additional safety tests. Users had reported some disturbing experiences with the model, integrated into Bing, where the software hallucinated—meaning it made up answers to questions it didn’t know. It issued ominous warnings and made threats. 
  • “The way to get it right is to have people engage with it, explore these systems, study them, to learn how to make them safe,” Mr. Altman said.
  • After Microsoft’s initial investment is paid back, it would capture 49% of OpenAI’s profits until the profit cap, up from 21% under prior arrangements, the documents show. OpenAI Inc., the nonprofit parent, would get the rest.
  • He has put almost all his liquid wealth in recent years in two companies. He has put $375 million into Helion Energy, which is seeking to create carbon-free energy from nuclear fusion and is close to creating “legitimate net-gain energy in a real demo,” Mr. Altman said.
  • He has also put $180 million into Retro, which aims to add 10 years to the human lifespan through “cellular reprogramming, plasma-inspired therapeutics and autophagy,” or the reuse of old and damaged cell parts, according to the company. 
  • He noted how much easier these problems are, morally, than AI. “If you’re making nuclear fusion, it’s all upside. It’s just good,” he said. “If you’re making AI, it is potentially very good, potentially very terrible.” 
Javier E

Fight the Future - The Triad - 0 views

  • In large part because our major tech platforms reduced the coefficient of friction (μ for my mechanics nerd posse) to basically zero. QAnons crept out of the dark corners of the web—obscure boards like 4chan and 8kun—and got into the mainstream platforms YouTube, Facebook, Instagram, and Twitter.
  • Why did QAnon spread like wildfire in America?
  • These platforms not only made it easy for conspiracy nuts to share their crazy, but they used algorithms that actually boosted the spread of crazy, acting as a force multiplier.
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  • So it sounds like a simple fix: Impose more friction at the major platform level and you’ll clean up the public square.
  • But it’s not actually that simple because friction runs counter to the very idea of the internet.
  • The fundamental precept of the internet is that it reduces marginal costs to zero. And this fact is why the design paradigm of the internet is to continually reduce friction experienced by users to zero, too. Because if the second unit of everything is free, then the internet has a vested interest in pushing that unit in front of your eyeballs as smoothly as possible.
  • the internet is “broken,” but rather it’s been functioning exactly as it was designed to:
  • Perhaps more than any other job in the world, you do not want the President of the United States to live in a frictionless state of posting. The Presidency is not meant to be a frictionless position, and the United States government is not a frictionless entity, much to the chagrin of many who have tried to change it. Prior to this administration, decisions were closely scrutinized for, at the very least, legality, along with the impact on diplomacy, general norms, and basic grammar. This kind of legal scrutiny and due diligence is also a kind of friction--one that we now see has a lot of benefits. 
  • The deep lesson here isn’t about Donald Trump. It’s about the collision between the digital world and the real world.
  • In the real world, marginal costs are not zero. And so friction is a desirable element in helping to get to the optimal state. You want people to pause before making decisions.
  • described friction this summer as: “anything that inhibits user action within a digital interface, particularly anything that requires an additional click or screen.” For much of my time in the technology sector, friction was almost always seen as the enemy, a force to be vanquished. A “frictionless” experience was generally held up as the ideal state, the optimal product state.
  • Trump was riding the ultimate frictionless optimized engagement Twitter experience: he rode it all the way to the presidency, and then he crashed the presidency into the ground.
  • From a metrics and user point of view, the abstract notion of the President himself tweeting was exactly what Twitter wanted in its original platonic ideal. Twitter has been built to incentivize someone like Trump to engage and post
  • The other day we talked a little bit about how fighting disinformation, extremism, and online cults is like fighting a virus: There is no “cure.” Instead, what you have to do is create enough friction that the rate of spread becomes slow.
  • Our challenge is that when human and digital design comes into conflict, the artificial constraints we impose should be on the digital world to become more in service to us. Instead, we’ve let the digital world do as it will and tried to reconcile ourselves to the havoc it wreaks.
  • And one of the lessons of the last four years is that when you prize the digital design imperatives—lack of friction—over the human design imperatives—a need for friction—then bad things can happen.
  • We have an ongoing conflict between the design precepts of humans and the design precepts of computers.
  • Anyone who works with computers learns to fear their capacity to forget. Like so many things with computers, memory is strictly binary. There is either perfect recall or total oblivion, with nothing in between. It doesn't matter how important or trivial the information is. The computer can forget anything in an instant. If it remembers, it remembers for keeps.
  • This doesn't map well onto human experience of memory, which is fuzzy. We don't remember anything with perfect fidelity, but we're also not at risk of waking up having forgotten our own name. Memories tend to fade with time, and we remember only the more salient events.
  • And because we live in a time when storage grows ever cheaper, we learn to save everything, log everything, and keep it forever. You never know what will come in useful. Deleting is dangerous.
  • Our lives have become split between two worlds with two very different norms around memory.
  • [A] lot of what's wrong with the Internet has to do with memory. The Internet somehow contrives to remember too much and too little at the same time, and it maps poorly on our concepts of how memory should work.
  • The digital world is designed to never forget anything. It has perfect memory. Forever. So that one time you made a crude joke 20 years ago? It can now ruin your life.
  • Memory in the carbon-based world is imperfect. People forget things. That can be annoying if you’re looking for your keys but helpful if you’re trying to broker peace between two cultures. Or simply become a better person than you were 20 years ago.
  • The digital and carbon-based worlds have different design parameters. Marginal cost is one of them. Memory is another.
  • 2. Forget Me Now
  • 1. Fix Tech, Fix America
Javier E

How the Death of iTunes Explains the 2010s - The Atlantic - 0 views

  • The abandonment of iTunes heralded a broader shift in how Americans are assumed to approach their digital lives. You could call it the victory of Gmail.
  • it encouraged an approach that, anywhere else, would be called hoarding. “With tons of storage space, you’ll never need to delete an email,” said a recent Gmail tutorial. “Just keep everything and easily find it later.”
  • The computing realities of the 2000s have displaced the dreams of the ’90s. Instead of the libertarian-communitarian global village that Wired magazine and other prophets of the California ideology once imagined—where people control their individual digital domicile, then freely distribute the fruits of their orchard—we have been displaced to a kind of rentier’s frontier, where there’s enough space for everyone as long as you pay a low monthly fee.
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  • since 2010, the cost of a gigabyte of hard-drive space has fallen from 10 cents to 1 cent. Why spend your one wild and precious life organizing app icons on a home screen? Why throw out books when you can always buy a new bookshelf?
  • the implicit promise of Gmail-style computing. The explosion of cloud storage and the invention of smartphones both arrived at roughly the same time, and they both subverted the idea that we should organize our computer. What they offered in its place was a vision of ease and readiness.
  • What the idealized iPhone user and the idealized Gmail user shared was a perfect executive-functioning system: Every time they picked up their phone or opened their web browser, they knew exactly what they wanted to do, got it done with a calm single-mindedness, and then closed their device
  • Each of us became a wanderer in a sea of content. Each of us adopted the tacit—but still shameful—assumption that we are just treading water, that the clock is always running, and that the work will never end
  • When iTunes launched in January 2001, Apple’s software was a place to organize the MP3s and other music files on your desktop computer. (It was not yet even a tool to sync an iPod, because the first iPod didn’t come out until October 2001.) But within a few years, it became a “digital hub,” a place to organize your music and movies and, eventually, iPhone, which debuted in 2007
magnanma

The History of the Computer Keyboard - 1 views

  • The history of the modern computer keyboard begins with a direct inheritance from the invention of the typewriter. It was Christopher Latham Sholes who, in 1868, patented the first practical modern typewriter. Soon after, in 1877, the Remington Company began mass marketing the first typewriters.
  • In 1948, another computer called the Binac computer used an electro-mechanically controlled typewriter to input data directly onto magnetic tape in order to feed in computer data and print results
  • the original QWERTY layout, which remains the most popular keyboard layout on devices of many types throughout the English-speaking world. QWERTY's current acceptance has been attributed to the layout being "efficient enough" and "familiar enough" to hinder the commercial viability of competitors.
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  • One of the first breakthroughs in keyboard technology was the invention of the teletype machine. Also referred to as the teleprinter, the technology has been around since the mid-1800s and was improved by inventors such as Royal Earl House, David Edward Hughes, Emile Baudot, Donald Murray, Charles L. Krum, Edward Kleinschmidt, and Frederick G. Creed.
  • In the 1930s, new keyboard models were introduced that combined the input and printing technology of typewriters with the communications technology of the telegraph. Punch-card systems were also combined with typewriters to create what were known as keypunches. These systems became the basis of early adding machines (early calculators), which were hugely commercially successful. By 1931, IBM had registered more than $1 million in adding machine sales.
  • The most compelling explanation is that Sholes developed the layout to overcome the physical limitations of mechanical technology at the time. Early typists pressed a key which would, in turn, push a metal hammer that rose up in an arc, striking an inked ribbon to make a mark on a paper before returning to its original position. Separating common pairs of letters minimized the jamming of the mechanism.
  • The system encouraged the development of a new user interface called the video display terminal (VDT), which incorporated the technology of the cathode ray tube used in televisions into the design of the electric typewriter. This allowed computer users to see what text characters they were typing on their display screens for the first time, which made text assets easier to create, edit, and delete.
  • The first of handheld devices was the HP95LX, released in 1991 by Hewlett-Packard. It had a hinged clamshell format that was small enough to fit in the hand. Although not yet classified as such, the HP95LX was the first of the Personal Data Assistants (PDA). It had a small QWERTY keyboard for text entry, although touch typing was practically impossible due to its small size.
  • As PDAs began to add web and email access, word processing, spreadsheets, personal schedules, and other desktop applications, pen input was introduced. The first pen input devices were made in the early 1990s, but the technology to recognize handwriting was not robust enough to be effective.
  • One fairly popular method was the "soft keyboard." A soft keyboard is one that has a visual display with built-in touchscreen technology. Text entry is performed by tapping on keys with a stylus or finger. The soft keyboard disappears when not in use.
Javier E

A Murky Road Ahead for Android, Despite Market Dominance - The New York Times - 0 views

  • About one of every two computers sold today is running Android. Google’s once underappreciated side bet has become Earth’s dominant computing platform
  • Google’s version of Android faces increasing competition from hungry rivals, including upstart smartphone makers in developing countries that are pushing their own heavily modified take on the software. There are also new threats from Apple, which has said that its recent record number of iPhone sales came, in part, thanks to people switching from Android.
  • Hanging over these concerns is the question of the bottom line. Despite surging sales, profits in the Android smartphone business declined 44 percent in 2014
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  • Over the holidays last year, according to the research firm Strategy Analytics, Apple vacuumed up nearly 90 percent of the profits in the smartphone business.
  • How will the search company — or anyone else, for that matter — ever make much money from Android?
  • Google is sanguine about Android’s prospects and said the company’s original vision for Android was never solely about huge profits. “The bet that Larry, Sergey and Eric made at the time was that smartphones are going to be a thing, there’s going to be Internet on it, so let’s make sure there’s a great smartphone platform out there that people can use to, among other things, access Google services
  • The fact that Google does not charge for Android, and that few phone manufacturers are extracting much of a profit from Android devices, means that much of the globe now enjoys decent smartphones and online services for low prices
  • at the same time, given the increasing threats to Google’s advertising business, we might also wonder how long that largess can continue.
  • The situation is especially painful for Google in China, the world’s fastest-growing smartphone market, where Google’s apps are blocked. Even in the rest of Asia, where many low-cost phone manufacturers do include Google’s apps on their phones, there’s growing interest in finding some alternative to Google’s version of Android. About 30 percent of Android smartphones shipped in the last quarter of 2014 were actually modified, or forked, versions of the OS that may not be very hospitable to Google’s services, according to the firm ABI Research
  • even if hot Silicon Valley start-ups still create apps for iOS first, app makers in other parts of the world see Android as a surer path to the masses. “The reality is that folks like you should play a role in educating the Silicon Valley,” she said.
  • Google’s strategy of giving Android to phone makers free has led to a surge of new entrants in the phone business, several of which sell high-quality phones for cut-rate prices. Among those is Xiaomi, a Chinese start-up making phones that have become some of the most popular devices in China.
  • Because Xiaomi and others don’t make much of a profit by selling phones, they’re all looking for other ways to make money — and for many, the obvious business is in apps offering mail, messaging and other services that compete with Google’s own moneymaking apps.
  • A brighter spot for Google is the revenue it collects from sales via Android’s app store, called Google Play. For years, Android apps were a backwater, but sales have picked up lately. In 2014, Google Play sold about $10 billion in apps, of which Google kept about $3 billion (the rest was paid out to developers). Apple makes more from its App Store. Sales there exceeded $14 billion in 2014, and rising iPhone sales in China have led to a growing app haul for Apple. Still, Google’s app revenue is becoming an increasingly meaningful piece of its overall business, and it is also growing rapidly.
  • Cyanogen, has raised about $100 million from several investors — and has signed a “strategic partnership” with Google’s arch-competitor Microsoft — to sell phone makers an alternative user interface that works on top of Google’s Android.
  • “We share services revenue with the phone makers — and today they get very little of that from Google,” said Kirt McMaster, Cyanogen’s chief executive. “There are very few companies in the world today that really like Google. Nobody wants Google to run the table with this game. So it’s a good time to be a neutral third party. We’re Switzerland, and we want to share that revenue with our ecosystem partners in a meaningful way.”
  • in the long run, the rise of Android switching sets up a terrible path for Google — losing the high-end of the smartphone market to the iPhone, while the low end is under greater threat from noncooperative Android players like Xiaomi and Cyanogen.
Javier E

How Amazon's Long Game Yielded a Retail Juggernaut - The New York Times - 0 views

  • Shares of Jeff Bezos’s company have doubled in value so far in 2015, pushing Amazon into the world’s 10 largest companies by stock market value, where it jockeys for position with General Electric and is far ahead of Walmart.
  • The simple story involves Amazon Web Services, the company’s cloud-computing business, which rents out vast amounts of server space to other companies.
  • Deutsche Bank estimates that A.W.S., which is less than a decade old, could soon be worth $160 billion as a stand-alone company. That’s more valuable than Intel.
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  • For years, observers have wondered if Amazon’s shopping business — you know, its main business — could ever really work. Investors gave Mr. Bezos enormous leeway to spend billions building out a distribution-center infrastructure, but it remained a semi-open question if the scale and pace of investments would ever pay off. Could this company ever make a whole lot of money selling so much for so little?
  • Amazon’s retail operations had reached a “critical scale” or an “inflection point.” They meant that Amazon’s enormous investments in infrastructure and logistics have begun to pay off. The company keeps capturing a larger slice of American and even international purchases. It keeps attracting more users to its Prime fast-shipping subscription program, and, albeit slowly, it is beginning to scratch out higher profits from shoppers.
  • Now that Amazon has hit this point, it’s difficult to see how any other retailer could catch up anytime soon. I recently asked a couple of Silicon Valley venture capitalists who have previously made huge investments in e-commerce whether they were keen to spend any more in the sector. They weren’t, citing Amazon.
  • “The truth is they’re building a really insurmountable infrastructure that I don’t see how others can really deal with,”
  • Amazon also faces a wider set of competitive threats internationally. Although it has reported increasingly brisk sales in India, the company has had a difficult time breaking into the lucrative Chinese market, where Alibaba dominates the shopping scene
  • Walmart, which on Tuesday published earnings that came in slightly above analysts’ expectations, is also spending billions to slow Amazon’s roll. But Walmart said that in its latest quarter, e-commerce sales had grown only 10 percent from a year ago. Amazon’s retail sales rose 20 percent during the same period.
  • What has been key to this rise, and missing from many of his competitors’ efforts, is patience. In a very old-fashioned manner, one that is far out of step with a corporate world in which milestones are measured every three months, Amazon has been willing to build its empire methodically and at great cost over almost two decades, despite skepticism from many sectors of the business world.
  • Amazon has built more than 100 warehouses from which to package and ship goods, and it hasn’t really slowed its pace in establishing more. Because the warehouses speed up Amazon’s shipping, encouraging more shopping, the costs of these centers is becoming an ever-smaller fraction of Amazon’s operations.
  • Amazon’s investments in Prime, the $99-a-year service that offers free two-day shipping, are also paying off. Last year Mr. Bezos told me that people were increasingly signing up for Prime for the company’s media offerings
  • Mr. Schachter, of Macquarie Securities, estimates that there will be at least 40 million Prime subscribers by the end of this year, and perhaps as many as 60 million, up from an estimated 30 million at the beginning of 2015
  • he predicted that by 2020, 50 percent of American households will have joined Prime, “and that’s very conservative,” he said.
  • its operating margin on the North American retail business was 3.5 percent, while Amazon Web Services’s margin was 25 percent.
  • “retail gross profit dollars per customer” — a fancy way of measuring how much Amazon makes from each shopper — has accelerated in each of the last four quarters, in part because of Prime. Amazon keeps winning “a larger share of customers’ wallets,” the firm said, eventually “leading to a period of sustained, rising profitability.”
  • “The thing about retail is, the consumer has near-perfect information,” said Paul Vogel, an analyst at Barclays. “So what’s the differentiator at this point? It’s selection. It’s service. It’s convenience. It’s how easy it is to use their interface. And Amazon’s got all this stuff already. How do you compete with that? I don’t know, man. It’s really hard.
Javier E

Undercover With the Alt-Right - The New York Times - 0 views

  • young men are being radicalized largely through the work of a popular group of new far-right internet personalities whose videos, blog posts and tweets have been consistently nudging the boundaries of acceptable conversation to the right — one of the explicit goals of racist extremists everywhere.
  • Hope Not Hate conclusively shows that the alt-right is itself now a global movement with regular interaction among far-right figures from Scotland to Sweden to Seattle.
  • This goal of mainstreaming is an abiding fixation of the far right, whose members are well aware of the problems their movement has had with attracting young people in recent decades.
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  • Mr. Jorjani imagined a near future in which, thanks to liberal complacency over the migration crisis, Europe re-embraces fascism: “We will have a Europe, in 2050, where the bank notes have Adolf Hitler, Napoleon Bonaparte, Alexander the Great. And Hitler will be seen like that: like Napoleon, like Alexander, not like some weird monster who is unique in his own category — no, he is just going to be seen as a great European leader.”
  • “Our original vision was the alt-right would become like a policy group for the Trump administration,” he explained, and the administration figure “who was the interface was Steve Bannon.”
  • Alt-light sites like Breitbart, formerly home to Mr. Yiannopoulos, as well as Prison Planet, where Mr. Watson is editor at large, draw millions of readers and are key nodes in a hyperkinetic network that is endlessly broadcasting viral-friendly far-right news, rumors and incitement.
  • The alt-light promotes a slightly softer set of messages. Its figures — such as Milo Yiannopoulos, Paul Joseph Watson and Mike Cernovich — generally frame their work as part of an effort to defend “the West” or “Western culture” against supposed left-liberal dominance, rather than making explicitly racist appeals.
  • Many of them, in fact, have renounced explicit racism and anti-Semitism, though they will creep up to the line of explicitly racist speech, especially when Islam and immigration are concerned.
  • they tend to have much bigger online audiences than even the most important alt-right figures — and why Hope Not Hate describes them as “less extreme, more dangerous.
  • The extreme alt-right are benefiting immensely from the energy being produced by a more moderate — but still far-right — faction known as the “alt-light.”
  • Fluent in the language of online irony and absurdism, and adept at producing successful memes, alt-lighters have pulled off something remarkable: They’ve made far-right ideas hip to a subset of young people, and framed themselves as society’s forgotten underdogs.
  • The alt-light provides its audience easy scapegoats for their social, economic and sexual frustrations: liberals and feminists and migrants and, of course, globalists.
  • The alt-light’s dedicated fan base runs into the millions. Mr. Watson has more than a million YouTube followers, for example, while Mr. Yiannopoulos has more than 2.3 million on Facebook. If even a tiny fraction of this base is drafted toward more extreme far-right politics, that would represent a significant influx into hate groups.
  • According to researchers, the key to hooking new recruits into any movement, and to getting them increasingly involved over time, is to simply give them activities to participate in. This often precedes any deep ideological commitment on the recruits’ part and, especially early on, is more about offering them a sense of meaning and community than anything else.
  • Intentionally or not, the far right has deftly applied these insights to the online world. Viewed through the filters of alt-light outlets like Breitbart and Prison Planet, or through Twitter feeds like Mr. Watson’s, the world is a horror show of crimes by migrants, leftist censorship and attacks on common sense. And the best, easiest way to fight back is through social media.
  • The newly initiated are offered many opportunities to participate directly.
  • These efforts — a click, a retweet, a YouTube comment — come to feel like important parts of an epochal struggle. The far right, once hemmed in by its own parochialism, has manufactured a worldwide online battlefield anyone with internet access can step into.
  • maybe, along the way, one of your new online Twitter buddies will say to you, “Milo’s O.K., but have you checked out this guy Greg Johnson?” Or maybe they’ll invite you to a closed online forum where ideas about how to protect Europe from Muslim migrants are discussed a bit more, well, frankly
  • “I’m just fighting less and less opposition to our sorts of ideas when they’re spoken,” Mr. Johnson, the Counter-Currents editor, told Mr. Hermansson. His optimism, unfortunately, appears to be well founded.
Javier E

'It's already way beyond what humans can do': will AI wipe out architects? | Architectu... - 0 views

  • on a Zoom call with Wanyu He, an architect based in Shenzhen, China, and the founder of XKool, an artificial intelligence company determined to revolutionise the architecture industry. She freezes the dancing blocks and zooms in, revealing a layout of hotel rooms that fidget and reorder themselves as the building swells and contracts. Corridors switch sides, furniture dances to and fro. Another click and an invisible world of pipes and wires appears, a matrix of services bending and splicing in mesmerising unison, the location of lighting, plug sockets and switches automatically optimised. One further click and the construction drawings pop up, along with a cost breakdown and components list. The entire plan is ready to be sent to the factory to be built.
  • I applaud He on what seems to be an impressive theoretical exercise: a 500-room hotel complex designed in minutes with the help of AI. But she looks confused. “Oh,” she says casually, “that’s already been built! It took four and a half months from start to finish.”
  • AI is already being deployed to shape the real world – with far-reaching consequences.
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  • They had become disillusioned with what they saw as an outmoded way of working. “It wasn’t how I imagined the future of architecture,” says He, who worked in OMA’s Rotterdam office before moving to China to oversee construction of the Shenzhen Stock Exchange building. “The design and construction processes were so traditional and lacking in innovation.”
  • XKool is at the bleeding edge of architectural AI. And it’s growing fast: over 50,000 people are already using it in China, and an English version of its image-to-image AI tool, LookX, has just been launched. Wanyu He founded the company in 2016, with others who used to work for OMA
  • “The problem with architects is that we almost entirely focus on images,” says Neil Leach, author of Architecture in the Age of Artificial Intelligence. “But the most revolutionary change is in the less sexy area: the automation of the entire design package, from developing initial options right through to construction. In terms of strategic thinking and real-time analysis, AI is already way beyond what human architects are capable of. This could be the final nail in the coffin of a struggling profession.”
  • It’s early days and, so far, the results are clunky: the Shenzhen hotel looks very much like it was designed by robots for an army of robot guests.
  • XKool aims to provide an all-in-one platform, using AI to assist with everything from generating masterplan layouts, using given parameters such as daylight requirements, space standards and local planning regulations, right down to generating interiors and construction details. It has also developed a tool to transform a 2D image of a building into a 3D model, and turn a given list of room sizes into floor plans
  • She and her colleagues were inspired to launch their startup after witnessing AlphaGo, the first computer program to defeat a human champion at the Chinese board game Go in 2016. “What if we could introduce this intelligence to our way of working with algorithmic design?” she says. “CAD [computer aided design] dates from the 70s. BIM [building information modelling] is from the 90s. Now that we have the power of cloud computing and big data, it’s time for something new.”
  • “We have to be careful,” says Martha Tsigkari, head of applied research and development at Foster + Partners in London. “It can be dangerous if you don’t know what data was used to train the model, or if you haven’t classified it properly. Data is everything: if you put garbage in, you’ll get garbage out
  • The implications for data privacy and intellectual property are huge – is our data secured from other users? Is it being used to retrain these models in the background?”
  • Although the actual science needed to make such things possible is a long way off, AI does enable the kind of calculations and predictive modelling that was impossibly time-consuming before
  • Tsigkari’s team has also developed a simulation engine that allows realtime analysis of floor plans – showing how well connected one part of a building is to another – giving designers instant feedback on the implications of moving a wall or piece of furniture.
  • One told me they now regularly use ChatGPT to summarise local planning policies and compare the performance of different materials for, say, insulation. “It’s the kind of task you would have given a junior to do,” they say. “It’s not perfect, but it makes fewer mistakes than someone who hasn’t written a specification before.”
  • Others say their teams regularly use Midjourney to help brainstorm ideas during the concept phase. “We had a client wanting to build mosques in Abu Dhabi,” one architect told me. “I could quickly generate a range of options to show them, to get the conversation going. It’s like an instant mood board.”
  • “I like to think we are augmenting, not replacing, architects,” says Carl Christiansen, a Norwegian software engineer who in 2016 co-founded AI tool Spacemaker, which was acquired by tech giant Autodesk in 2021 for $240m, and then rebranded as Forma. “I call it ‘AI on the shoulder’ to emphasise that you’re still in control.” Forma can rapidly evaluate a large range of factors – from sun and wind to noise and energy needs – and create the perfect site layout. What’s more, its interface is designed to be legible to non-experts.
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