Here’s what I like about Pinterest: It’s different than the other major social media players like Facebook and Twitter. For an organization, it’s less about pushing your own stuff and more about sharing your culture. What makes your church unique in who it is? Or as Pinterest Co-founder Evan Sharp says, "For most consumer brands, the idea behind your brand makes sense on Pinterest." And it’s also why this social media outlet could be useful for your church. It’s your chance to not just share yourself but share things you agree with or things that will be useful to your members or your community.
randynepsund on 11 Mar 12Finally! A book aimed at helping non-profits identify usable communication strategies for social media engage based on case studies (i.e. examples). Many congregations and schools forget to sets goals and plan for internal and external communications and nurture let alone plug into the potential of social media to grow the kingdom of the Lord. As I recall, "Engage!" isn't simply the command of a fictional Star Trek captain, it's the command of the real Captain of the stars . . .
