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Aaron Rylaarsdam

Identifying Your Audience - AT&T Small Business InSite - 0 views

  • <iframe leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" scrolling="No" frameborder="0" height="1" width="1" src="http://view.atdmt.com/iaction/aveamm_SOArticlesDetailsTemplate_10"></iframe> Rate this content login to rate Identifying Your Audience Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Primary market research consists of personal interviews, questionnaires, focus groups and surveys. When putting together your own Target Audience Profile, use these guidelines:
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  • Demographics. Regardless of the assessment tool you use, questions first should address basic demographic information. Prior to conducting a survey or focus group, spend some time online. The U.S. Department of Commerce publishes the Country and City Data Book which captures hard statistics for all U.S. states, counties, and cities with a population of 25,000 or more. Then, compile a questionnaire to address market segmentation along specific criteria:
  • Age: Users' wants and needs tend to change based on their generation. Knowing the average age range of potential users can help you design and market the site to meet that group's expectations. Gender: Male and female users often differ when it comes to what they value in a Web site. Studies show the factors that motivate women to visit or purchase from a particular site don't necessarily inspire men to do the same. Knowing gender predilections at the outset can impact the entire Web design process. Education: Data regarding potential users' educational background will help the Web developer determine design and content. In general, a site's format should target the average likely visitor, rather than aim at high or low ends of the academic experience curve. Geographic location: Where the target audience calls home drives the Web page content. For instance, urbanites living in a densely populated northeastern U.S. city likely will have different needs and preferences than their rural counterparts.
  • Marital status: Married Internet users typically access different retail/service sites than do single people. A TAP will help ascertain which group comprises your largest consumer demographic, with your Web site following this direction. Occupation: Although exceptions invariably exist, Web sites servicing "blue-collar" consumers will differ in style and content from those catering to professionals and "white-collar" workers. By the same token, retirees usually will have different preferences than consumers still in the throes of career building. Income level: A company targeting consumers who are apt to purchase luxury goods and services will require a Web site that differs considerably from a discount retailer's Internet page. Nationality: Businesses trading in goods and services for an ethnically diverse target market may need to consider multilingual content, as well as adjustments in design and format to fit cultural standards. Social class: A consumer's perception of his or her social status impacts preferences in goods and services - even when individual income does not reach this level.
  • Psychographics. Once you've finished with demographic-based questions, you're ready to take the line of inquiry a bit further. The science of psychographics (also known as "enriching characteristics") addresses why consumers act as they do. So, while demographics offer a general outline of your customer pool, psychographics brings critical characteristics of your target audience into sharper focus. Employing a psychographic methodology means devising queries about lifestyles, attitudes, values, beliefs, purchasing habits and other qualitative criteria. Although possibilities are numerous, key questions can help you and your designer hone and refine your Web site. Depending on your business, you might ask, for instance:
  • Do you consider yourself conservative or liberal? Is it important to care of the environment? What are your hobbies? Interests? Are you family-oriented or a loner? What type of entertainment do you prefer (cinema, theater, symphony, etc.)? How many books do you read monthly? What magazines do you read?
  • When you shop, which is most important - friendly staff, nice surroundings, good prices or convenient location? Do you shop for fun, because you must, or to relieve stress? Do you purchase (our) company's product because of quality, ease of use, price or availability? Do you patronize our competitor because their product is cheaper, product quality is better, service is friendlier, the store is nicer, or returns are simpler? Do you go online to work, shop, do research, play games, or e-mail? Do you think the Internet is tough going or easy to navigate? Do you prefer retail/service Web sites that are easy to navigate, easy to read, picture-heavy, or text heavy?
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    Good article from AT&T explaining various demographics and psychographics to categories who target audience is.
madi344

Tips to Choose a Low-code Platform for Your Business - 0 views

Tips to Choose a Low-code Platform for Your Business Many businesses and developers are increasingly turning to low-code/no-code platforms. Low-code platforms allow IT businesses and empl...

low code platform business management development platforms

started by madi344 on 04 Oct 21 no follow-up yet
accbuysellblog

How To Block A User On Reddiostat - 0 views

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    Are you wondering how to block a user on Reddit? It's a tricky situation when you want to use the site for certain purposes and not for other ones. There's always the chance that the user will go off to greener pastures once you block them. Here are some ways of doing it.
Richard Boss

Method for Email validation in Android application - 0 views

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    Any business applications in Android which has single user or multiple user access facility, it normally requires "registration" and "login" form within Application. Creating "registration" and "login" form is very simple, but validating the email address entered by the user is most important part of it.
Biztech Consultancy

Silent On GEO Locations - 0 views

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    The Silent on Geo Locations application lets users change the phone mode based on Geo Locations. It allows users to track locations for which the phone needs to be turned into silent mode. The application quickly detects the current GEO Location & turns your android smart phone into silent mode.
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    The Silent on Geo Locations application lets users change the phone mode based on Geo Locations. It allows users to track locations for which the phone needs to be turned into silent mode. The application quickly detects the current GEO Location & turns your android smart phone into silent mode.
Saurabh Mehta

http://infotechsolwin.livejournal.com/596.html - 0 views

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    If you want your website to expand online, you are required to put greater effort to make it lively and look perfect for the desktop users as well as mobile users. You should have a hold on your potential clients and users who surf web only to visit your website. They should have extra interest in your services available on your website, and for that you've to attract them with your regular inputs and additions on your site.
Codal Inc

Big Beautiful Data - 0 views

Big data. It's a buzzword, it's a privacy issue, it's an industry, and it's totally incomprehensible. It is also something that many Internet users do not realize is everywhere. Any sort of fu...

started by Codal Inc on 24 Apr 15 no follow-up yet
Kaitlyn Em

Choosing the Web Designing Company | Search For Answers - 0 views

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    "Having a website is not the enough for expecting higher revenues from your business. There are some other things more important that can make your web presence more effective. The design of your website communicates with your clients about your business. It should not be of such standard that users find it difficult to use or of such quality that there seems no connection between the design and the users. The need is to know the priorities of the company dealing ion online business and the taste of the customers."
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    "Having a website is not the enough for expecting higher revenues from your business. There are some other things more important that can make your web presence more effective. The design of your website communicates with your clients about your business. It should not be of such standard that users find it difficult to use or of such quality that there seems no connection between the design and the users. The need is to know the priorities of the company dealing ion online business and the taste of the customers."
Anton S.

Easy Display Switch with CSS and jQuery - 0 views

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    "Today, I would like to go over a quick and simple way to allow your users to switch page layouts by using CSS and jQuery. Today's web users expect web pages to be increasingly more interactive. To this end, the ability to change page layouts provides your users with a more immersive experience and allows them to consume information more easily, either with a quick gallery view, or a detailed summary view."
Raja uk

ckbox Area Select | Ajaxmint.com - 0 views

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    This plugin allows users to check or uncheck large groups of checkboxes quickly. When the user drags the mouse a red highlighting box follows the area that they have draged over. Any checkboxes within the highlit area will be checked. If the user shifts and drags then any checkboxes in the highlit area will be unchecked.
Luciano Ferrer

Making Hyperlink Icons with CSS - 1 views

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    "Hyperlinks can link to any number of different sources (pdfs, emails, external links, popups). By placing an icon beside each of these types it will take the surprise out of clicking on a hyperlink for the user. The plan is to do this in an intelligent manner so users don't have to worry about placing a class on each link. This is especially handy if you're building for CMS users that aren't HTML savvy."
moontechnolabs

The Influence of User Interface on App Designing | MoonTechnolabs - 0 views

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    The Influence of User Interface on App Designing | @MoonTechnolabs http://bit.ly/1GG3wIr #Userinterface #AppDesigning #MobileAppDevelopment #MobileApps
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    The Influence of User Interface on App Designing | @MoonTechnolabs http://bit.ly/1GG3wIr #Userinterface #AppDesigning #MobileAppDevelopment #MobileApps
ukulelemononoke

8 ways to optimize your site for mobile | Webdesigner Depot - 0 views

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    When the world shifted from desktop computers to mobile devices, designers became even more focused on UX. Although the user interface plays an important role in creating mobile-friendly designs, the user experience has now become equally important, especially since we now have more devices to focus on and user experience differs with the type of device.
Vernon Fowler

Google Design - 7 views

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    "At Google we say, "Focus on the user and all else will follow." We embrace that principle in our design by seeking to build experiences that surprise and enlighten our users in equal measure. This site is for exploring how we go about it. You can read our design guidelines, download assets and resources, meet our team, and learn about job and training opportunities."
builderfly

Techsite- Are the website builders provided at top ecommerce platforms absolutely free? - 0 views

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    The website builder tool is drag-and-drop elements to the web pages. The theme was chosen usually consists of all the features an ecommerce website should have. Most of the time users remove the unwanted features already provided on the website. Design elements can be dragged and dropped at the desired location on the pages. The ecommerce elements provided on pages can be reordered for a better user experience. After creating a product catalog with a shopping cart integrated, choose payment gateways that will handle the payments made during the product order. Integrate shipping options best suitable to your users.
builderfly

WordPress- Are the website builders provided at top ecommerce platforms absolutely free? - 0 views

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    The website builder tool is drag-and-drop elements to the web pages. The theme was chosen usually consists of all the features an ecommerce website should have. Most of the time users remove the unwanted features already provided on the website. Design elements can be dragged and dropped at the desired location on the pages. The ecommerce elements provided on pages can be reordered for a better user experience. After creating a product catalog with a shopping cart integrated, choose payment gateways that will handle the payments made during the product order. Integrate shipping options best suitable to your users.
Diginow Web Design

Turn Website Into Mobile App? - I Have Four Options For You - Diginow - 0 views

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    An MVP strategy is all about figuring out how to get users to pick up your product, validate product/market-fit, and jump-start the iteration process. Later, when you're getting traction you can focus on delivering a compelling user experience; but in the beginning, it's all about getting that initial user feedback.
esigners

Professional and SEO Friendly Web Design - 1 views

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    Designing a professional website doesn't exactly have to be a daunting process, provided, you're aware of the elements that a business website should have - without fail. Offered below is a rundown. Focus on the Experience Your visitors' experience on your website can be crafted way before the website is actually designed. Even before you're typing an HTML Tag, you should have a clear idea as to how you would like the website to work. A very important part of designing a website is wire-framing - whereby a designer includes all his thoughts in a mock design and shows it to friends to gauge whether it'll work for a larger follower base or not. Business Information Your website might as well be a winner in terms of visual appeal. However, please remember, all your effort would mean nothing if it isn't backed by crucial information about your business. They say it right when they say that businesses often end up committing the mistake of crafting the website they "want" instead of something that they "need". You might as well want your text to be all "picturesque" but let us tell you that beyond the visual vitality of your website, your visitors would want to know about you - the way you started, what you're dealing into, contact info, company vision and others. Be precise but make sure you have got all the relevant facts across. Branding - It has always "mattered" and it will continue to matter Small businesses often undermine the importance of branding. Please remember that every element of your website - the color, font and the logo used by you- contributes to your brand! Make sure you're using them in a cohesive manner to stay consistent with the brand image that you're trying to build. Do not think that you can go haywire with your imagination and execution in this regard. Your site should be easily navigable Please don't forget that there several options to choose from when it comes to website menus - scroll-tri
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    Designing a professional website doesn't exactly have to be a daunting process, provided, you're aware of the elements that a business website should have - without fail.
builderfly

Medium- How to Sell Products Online for Free Without an Ecommerce Website? - 0 views

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    Retailers sell their products through paid marketing on Facebook besides organic selling. Facebook offers paid advertisements for your products. During the Facebook Ad setup, sellers can target users precisely to whom they want to display their ads. This brings a difference while calculating the ROI. Even if a dynamic advertisement option is chosen, vendors can set up a retargeting. In the case of retargeting ads, if a user has engaged with the ad displayed then that ad is shown to the user on all affiliated Facebook network sites online. This enhances the overall sales.
builderfly

Strikingly- Are The Website Builders Provided At Top Ecommerce Platforms Absolutely Free? - 0 views

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    The website builder tool is drag-and-drop elements to the web pages. The theme was chosen usually consists of all the features an ecommerce website should have. Most of the time users remove the unwanted features already provided on the website. Design elements can be dragged and dropped at the desired location on the pages. The ecommerce elements provided on pages can be reordered for a better user experience. After creating a product catalog with a shopping cart integrated, choose payment gateways that will handle the payments made during the product order. Integrate shipping options best suitable to your users.
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