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Jochen Burkhard

SEO Class for Web Developers: Linking, Tags, Navigation and Caffeine - www.htmlgoodies.com - 0 views

  • the Google bot first reads the keyword and description meta tags from the page it is visiting
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    Last week we showed you how to determine what your site's focus is, which keywords you will be using and how to effectively create titles. In this session, we will teach you how to use those keywords within your site's content, how to effectively use links and tags, and why your site's navigation should be carefully considered for SEO.
Aaron Rylaarsdam

Identifying Your Audience - AT&T Small Business InSite - 0 views

  • <iframe leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" scrolling="No" frameborder="0" height="1" width="1" src="http://view.atdmt.com/iaction/aveamm_SOArticlesDetailsTemplate_10"></iframe> Rate this content login to rate Identifying Your Audience Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Primary market research consists of personal interviews, questionnaires, focus groups and surveys. When putting together your own Target Audience Profile, use these guidelines:
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  • Demographics. Regardless of the assessment tool you use, questions first should address basic demographic information. Prior to conducting a survey or focus group, spend some time online. The U.S. Department of Commerce publishes the Country and City Data Book which captures hard statistics for all U.S. states, counties, and cities with a population of 25,000 or more. Then, compile a questionnaire to address market segmentation along specific criteria:
  • Age: Users' wants and needs tend to change based on their generation. Knowing the average age range of potential users can help you design and market the site to meet that group's expectations. Gender: Male and female users often differ when it comes to what they value in a Web site. Studies show the factors that motivate women to visit or purchase from a particular site don't necessarily inspire men to do the same. Knowing gender predilections at the outset can impact the entire Web design process. Education: Data regarding potential users' educational background will help the Web developer determine design and content. In general, a site's format should target the average likely visitor, rather than aim at high or low ends of the academic experience curve. Geographic location: Where the target audience calls home drives the Web page content. For instance, urbanites living in a densely populated northeastern U.S. city likely will have different needs and preferences than their rural counterparts.
  • Marital status: Married Internet users typically access different retail/service sites than do single people. A TAP will help ascertain which group comprises your largest consumer demographic, with your Web site following this direction. Occupation: Although exceptions invariably exist, Web sites servicing "blue-collar" consumers will differ in style and content from those catering to professionals and "white-collar" workers. By the same token, retirees usually will have different preferences than consumers still in the throes of career building. Income level: A company targeting consumers who are apt to purchase luxury goods and services will require a Web site that differs considerably from a discount retailer's Internet page. Nationality: Businesses trading in goods and services for an ethnically diverse target market may need to consider multilingual content, as well as adjustments in design and format to fit cultural standards. Social class: A consumer's perception of his or her social status impacts preferences in goods and services - even when individual income does not reach this level.
  • Psychographics. Once you've finished with demographic-based questions, you're ready to take the line of inquiry a bit further. The science of psychographics (also known as "enriching characteristics") addresses why consumers act as they do. So, while demographics offer a general outline of your customer pool, psychographics brings critical characteristics of your target audience into sharper focus. Employing a psychographic methodology means devising queries about lifestyles, attitudes, values, beliefs, purchasing habits and other qualitative criteria. Although possibilities are numerous, key questions can help you and your designer hone and refine your Web site. Depending on your business, you might ask, for instance:
  • Do you consider yourself conservative or liberal? Is it important to care of the environment? What are your hobbies? Interests? Are you family-oriented or a loner? What type of entertainment do you prefer (cinema, theater, symphony, etc.)? How many books do you read monthly? What magazines do you read?
  • When you shop, which is most important - friendly staff, nice surroundings, good prices or convenient location? Do you shop for fun, because you must, or to relieve stress? Do you purchase (our) company's product because of quality, ease of use, price or availability? Do you patronize our competitor because their product is cheaper, product quality is better, service is friendlier, the store is nicer, or returns are simpler? Do you go online to work, shop, do research, play games, or e-mail? Do you think the Internet is tough going or easy to navigate? Do you prefer retail/service Web sites that are easy to navigate, easy to read, picture-heavy, or text heavy?
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    Good article from AT&T explaining various demographics and psychographics to categories who target audience is.
anonymous

How to Make Your Website More Responsive - 0 views

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    Are you considering creating or improving your site's responsive design? Check out How to Make Your Website More Responsive
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    Are you considering creating or improving your site's responsive design? Check out How to Make Your Website More Responsive
Omar Paulo

48 Examples of Excellent Layout in Web Design | Inspiration - 0 views

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    In these days where we stay in front of our computers for hours and hours working, browsing around, reading our stuff and enjoying the wonders of the web, there is something we do really care about, content organization or, if you rather say, a good user experience. There is nothing better than opening a perfectly organized and readable website... a page where the layout invites you to browse the site's content.
Luciano Ferrer

Tienda Overview | Dioscouri Design - 3 views

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    "Tienda is a complete ecommerce extension for Joomla. Tienda is not a fork or bridge; it is a brand new extension designed and written from scratch on Joomla's MVC framework and can therefore be easily modified or themed using Joomla's templates. Tienda has been built with you, the site's administrator, in mind. While building Tienda, we focused on answering the question, "What would make it easier for us to operate our online stores?" Tienda is the result. Two versions will be available, Community and Enterprise. They have different feature sets, so please take a look at the comparison chart below. The Community version is free (as in beer) and available for download now. We also offer optional support subscriptions for the community version of Tienda, in case you need direct support from us. We encourage you to download the Community version and participate in its development. Please download it and then visit http://projects.dioscouri.com where you can participate by reporting bugs, making feature requests, submitting code, or even by simply following the development."
Laura Reed

CSS Stats - 0 views

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    Get stats on your site's CSS. Learn how many colours you've used, or how many selectors you have.
janereyes

Customize Scrollbar's View On Website Using jQuery - 0 views

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    jQuery developers in India enhance the user experience by creating unique scrollbars. These scrollbars make the site's feel and look different
Anna Taylor

10 Ways to Make a Website More Usable - 1 views

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    Keeping usability for stumblers, browsers and surfers in mind when creating a website can be an exasperating task. Doing so shouldn't have to be so frustrating... What follows is a list of how to improve your site's usability without going crazy!
Ahxn Amc

How to Get High Ranking on Google With a Fast Loading Medical Website - 0 views

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    In 2018, if you want to get top page rankings on Google or other search engines. You need to adopt latest techniques according to Google's latest algorithms. Gone are the days when building links were all you need to get top page rankings. Here you will learn how to get top page ranking in search engines with a fast loading medical website.
web245

Website Designer Near Me And Business Consultant - WEB HOUSE - 0 views

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    how i build a professional website Choose a hosting provider: You'll need to choose a web hosting provider that supports WordPress. Some popular options include Bluehost, SiteGround, and HostGator. Install WordPress: You can install WordPress through your hosting provider's control panel or using a tool like Softaculous. Install an ecommerce plugin: You'll need an ecommerce plugin to add shopping cart functionality to your website. WooCommerce is the most popular option and can be installed directly from the WordPress dashboard. Choose a theme: You'll need to choose a theme that's compatible with WooCommerce and fits the style of your ecommerce store. You can browse and install themes directly from the WordPress dashboard. Configure your settings: Once you've installed WooCommerce and a theme, you'll need to configure your ecommerce settings, including shipping options, payment gateways, tax rates, and more. Add your products: Use the product management tools in WooCommerce to add your products to your store. Be sure to include product descriptions, prices, and images. Customize your site: You can use WordPress plugins and widgets to add additional functionality to your ecommerce site, such as social media sharing buttons, email newsletter signup forms, and more. Test and launch: Before you launch your site, be sure to test it thoroughly to make sure everything is working correctly. You can use tools like Google Analytics to track your site's performance and make improvements over time.
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