Persona Development Discussion Guide | Usability.gov - 2 views
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Vernon Fowler on 25 Jun 14For any given project, it is advisable to limit yourself to the main audiences for the site, and only 3 or 4 of them at best. The more personas you have the more granular the population you are working toward supporting. It is better to paint with a broad brush and meet the needs of the larger populations than try to meet the needs of everyone.