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Is your marketing connecting with your customers? Are you treating them like genuine, live people and not simply order numbers? To create truly effective marketing strategies, you need buyer personas. you need basic data that gives them a shape, however, there's other information you need to gather that brings them to life and identify one persona from another.

For any given project, it is advisable to limit yourself to the main audiences for the site, and only 3 or 4 of them at best. The more personas you have the more granular the population you are working toward supporting. It is better to paint with a broad brush and meet the needs of the larger populations than try to meet the needs of everyone.

A coming soon page should be powerful enough to keep readers engaged. Only an experienced web design professional would be able to do it by adding q creative touch, arousing curiosity, adding a unique persona, describing what a new site is about, and offering take-aways.

In order for you to achieve your goal, you must identify who your best customers are and find out how to reach out to them.

Digital security refers to the protection of one's identity as well as an online persona