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Aaron Rylaarsdam

Identifying Your Audience - AT&T Small Business InSite - 0 views

  • <iframe leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" scrolling="No" frameborder="0" height="1" width="1" src="http://view.atdmt.com/iaction/aveamm_SOArticlesDetailsTemplate_10"></iframe> Rate this content login to rate Identifying Your Audience Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Primary market research consists of personal interviews, questionnaires, focus groups and surveys. When putting together your own Target Audience Profile, use these guidelines:
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  • Demographics. Regardless of the assessment tool you use, questions first should address basic demographic information. Prior to conducting a survey or focus group, spend some time online. The U.S. Department of Commerce publishes the Country and City Data Book which captures hard statistics for all U.S. states, counties, and cities with a population of 25,000 or more. Then, compile a questionnaire to address market segmentation along specific criteria:
  • Age: Users' wants and needs tend to change based on their generation. Knowing the average age range of potential users can help you design and market the site to meet that group's expectations. Gender: Male and female users often differ when it comes to what they value in a Web site. Studies show the factors that motivate women to visit or purchase from a particular site don't necessarily inspire men to do the same. Knowing gender predilections at the outset can impact the entire Web design process. Education: Data regarding potential users' educational background will help the Web developer determine design and content. In general, a site's format should target the average likely visitor, rather than aim at high or low ends of the academic experience curve. Geographic location: Where the target audience calls home drives the Web page content. For instance, urbanites living in a densely populated northeastern U.S. city likely will have different needs and preferences than their rural counterparts.
  • Marital status: Married Internet users typically access different retail/service sites than do single people. A TAP will help ascertain which group comprises your largest consumer demographic, with your Web site following this direction. Occupation: Although exceptions invariably exist, Web sites servicing "blue-collar" consumers will differ in style and content from those catering to professionals and "white-collar" workers. By the same token, retirees usually will have different preferences than consumers still in the throes of career building. Income level: A company targeting consumers who are apt to purchase luxury goods and services will require a Web site that differs considerably from a discount retailer's Internet page. Nationality: Businesses trading in goods and services for an ethnically diverse target market may need to consider multilingual content, as well as adjustments in design and format to fit cultural standards. Social class: A consumer's perception of his or her social status impacts preferences in goods and services - even when individual income does not reach this level.
  • Psychographics. Once you've finished with demographic-based questions, you're ready to take the line of inquiry a bit further. The science of psychographics (also known as "enriching characteristics") addresses why consumers act as they do. So, while demographics offer a general outline of your customer pool, psychographics brings critical characteristics of your target audience into sharper focus. Employing a psychographic methodology means devising queries about lifestyles, attitudes, values, beliefs, purchasing habits and other qualitative criteria. Although possibilities are numerous, key questions can help you and your designer hone and refine your Web site. Depending on your business, you might ask, for instance:
  • Do you consider yourself conservative or liberal? Is it important to care of the environment? What are your hobbies? Interests? Are you family-oriented or a loner? What type of entertainment do you prefer (cinema, theater, symphony, etc.)? How many books do you read monthly? What magazines do you read?
  • When you shop, which is most important - friendly staff, nice surroundings, good prices or convenient location? Do you shop for fun, because you must, or to relieve stress? Do you purchase (our) company's product because of quality, ease of use, price or availability? Do you patronize our competitor because their product is cheaper, product quality is better, service is friendlier, the store is nicer, or returns are simpler? Do you go online to work, shop, do research, play games, or e-mail? Do you think the Internet is tough going or easy to navigate? Do you prefer retail/service Web sites that are easy to navigate, easy to read, picture-heavy, or text heavy?
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    Good article from AT&T explaining various demographics and psychographics to categories who target audience is.
Alexina White

Timeline: what does it means ? - 0 views

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    Facebook covers for new Timeline profile covers. Get Facebook cover photos for FB timeline profile, choose from hundreds of FB covers & banners
kolmasri kolmasri

Estoy Systems for Web Solutions - 0 views

Estoy Systems for Programming all types of companies systems ,website design, e-marketing , web solution , and Programming your company system that would make your business is more easier with deal...

webdesign programming development web design design e-marketing web solution eystm

started by kolmasri kolmasri on 10 Feb 14 no follow-up yet
Muhammad Saqib

Factors to Decide Right Web Designing Company - 0 views

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    choosing the right web design company which can deliver a well-designed & well-functioning website, meeting your specific business objectives website is a very important task & it can become very tough if you don't know where to start and how to go along with the entire designing process.
Grant Flover

Earn Profit with the help of Plesk Reseller Hosting Services - 1 views

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    Reselling web hosting service has become one of the great businesses these days. For starting this business, you don't need to have a huge amount of capital; it will need just a little investment. Most of the people invest on web hosting services for enhancing the performance of their websites.
Data Genius

How to Search Software Development Services in Australia? - 0 views

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    If you want to develop business website or software for increase business revenue. In such a situation, Only one question again and again arrived in your mind. How would i choose the best software company? Well, here, You don't want to contact all software company across the Australia. Then, You could choose DataGenius. Because, DataGenius have well experienced developers which creates website as per the client specifications and requirements. DataGenius provides mobile apps development services like Android , iPhone, iPad and blackberry application at very affordable price.
Clap Creative

Get Twitter Content In the Desktop Search Results - Google Helping Twitter To Gain New ... - 1 views

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    Don't have a Twitter account, but want to know what Taylor Swift or Bill Gates has just tweeted? Well, knowing the recent tweets of your favorite celebs or world's business magnates is no more difficult.
Stuart Spindlow

Essential Tools to Execute SEO Methods Professionally - 2 views

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    In the event that you claim an online business, you know the estimation of top rankings in all the real web search tools to get steady business. Most searchers don't go past the initial couple of pages of internet searcher results pages (SERP).
Jochen Burkhard

18 Dos and Don'ts Of Usability On The Web | SpyreStudios - 0 views

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    "Are you a web designer or do you run a website? Good, because this article is for you. If you're designing websites for a living or running your business online, there are 18 tips in this article that you should definitely read and remember."
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    Veeeery helpful. Do it.
awqi zar

The 1KB CSS Grid by Tyler Tate :: A simple, lightweight approach - 6 views

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    Want to use a CSS grid but don't feel like going back to college? Join the club.
olivia  frost

Virtual Hiring India: Efficient Way to Complete the Unfinished Task - 1 views

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    Virtual hiring is not a new terminology these days, as people have now got utmost busy with their hectic schedules. Corporate professionals don't even have time to go and recruit the professionals for their firm. They now prefer visiting any job portal, select the candidate as per their job, go through their job profile, work experience and then decide on to select or not.
Vernon Fowler

- HTML | MDN - 1 views

  • If this attribute is absent, the script is treated as JavaScript.
  • The defer attribute shouldn't be used on scripts that don't have the src attribute.
  • defer This Boolean attribute is set to indicate to a browser that the script is meant to be executed after the document has been parsed.
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Buy anything you want, withdraw as much as you want! - 0 views

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    Guyz checkout the testmoney of people saying about paypal money hack with live proof http://unlimitedfreepaypal.blogspot.it/2015/01/unlimited-free-paypal-money-on-your.html#comment-form 100% paypal money hack with live proof, This tool will give you money and it is really free! Yes you heard it right! Unlimited free Paypal money on your Paypal account. Buy anything you want, withdraw as much as you want!. http://payaplfreehacker.webstarts.com Congratulations! I'm about to reveal to you a SECRET mass traffic software to earn up to $4000 in one day. Get ready to be SHOCKED! http://easymasstrafficsoftwares.webstarts.com if you are looking for girlfriend or boyfriend or friends join this new facebook apps now http://justbecauseittested.com
thinksys_inc

Why Your Web Apps Need to Use AngularJS? - 0 views

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    Developers love AngularJS. They just really really love it. Don't believe us? Look at the GitHub activity. AngularJS probably has the highest number of contributions than any other competing JavaScript framework. Check out Google searches or even StackOverflow mentions - AngularJS is all over.
Lance Kmize

Simple Financial Deal To Assist Bad Credit Borrower Under Emergency Situation - 0 views

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    Short term payday loans are easy and swift monetary aid that arranges quick cash support direct into your account in safe hands without any boring procedure. Don't lose the expectation when you fall in financial crisis in end of the month and your next payday so far away, this loans scheme is best way for getting quick loan support.
themexpo

Powerfull Wordpress membership Plugin - 0 views

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    Wordpress is a popular website platform. It is easy to use and has numerous themes, plug-ins and widgets to choose from. Knowing how to code is not necessary and it is search engine optimization or SEO friendly. Once a site has become popular, owners often create a members only area. This section is for subscribers or those who are willing to pay for premium content. There are many reasons that bloggers and other website creators and owners choose to do this.The main reason why people create members-only areas on a website is money.for this reason we are released this plugin. "RS-Members" is a very powerful but easy to use content restriction membership plugin. It is able to handle your small business to large membership or product base store. You can easily restrict your premium content, product, page, post even a single text using this useful plugin. It is simple to use to modify your settings to less and increase member registration fields, required message for various activity, Email newsletter for specific members and you don't need any technical/coding knowledge. You just need to put shortcode to create registration panel, login panel anywhere of a page, post or an individual page even you can use these shortcodes in any custom template.
Mika Richards

Same Day Loans- Best Financial Deal To Handle Any Sudden Financial Issue - 0 views

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    Instant cash loans are specially made to help you out of all sudden fiscal dilemmas with ease in your possible time which is arises suddenly in mid or end of the month. With the help of these finances you can get cash with the range of $100 to $1000 for short time of period such as 14 to 31 days. These are basically short term and unsecured in natures so there is no need to place collateral against loan amount.
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