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Aaron Rylaarsdam

Identifying Your Audience - AT&T Small Business InSite - 0 views

  • <iframe leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" scrolling="No" frameborder="0" height="1" width="1" src="http://view.atdmt.com/iaction/aveamm_SOArticlesDetailsTemplate_10"></iframe> Rate this content login to rate Identifying Your Audience Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Primary market research consists of personal interviews, questionnaires, focus groups and surveys. When putting together your own Target Audience Profile, use these guidelines:
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  • Demographics. Regardless of the assessment tool you use, questions first should address basic demographic information. Prior to conducting a survey or focus group, spend some time online. The U.S. Department of Commerce publishes the Country and City Data Book which captures hard statistics for all U.S. states, counties, and cities with a population of 25,000 or more. Then, compile a questionnaire to address market segmentation along specific criteria:
  • Age: Users' wants and needs tend to change based on their generation. Knowing the average age range of potential users can help you design and market the site to meet that group's expectations. Gender: Male and female users often differ when it comes to what they value in a Web site. Studies show the factors that motivate women to visit or purchase from a particular site don't necessarily inspire men to do the same. Knowing gender predilections at the outset can impact the entire Web design process. Education: Data regarding potential users' educational background will help the Web developer determine design and content. In general, a site's format should target the average likely visitor, rather than aim at high or low ends of the academic experience curve. Geographic location: Where the target audience calls home drives the Web page content. For instance, urbanites living in a densely populated northeastern U.S. city likely will have different needs and preferences than their rural counterparts.
  • Marital status: Married Internet users typically access different retail/service sites than do single people. A TAP will help ascertain which group comprises your largest consumer demographic, with your Web site following this direction. Occupation: Although exceptions invariably exist, Web sites servicing "blue-collar" consumers will differ in style and content from those catering to professionals and "white-collar" workers. By the same token, retirees usually will have different preferences than consumers still in the throes of career building. Income level: A company targeting consumers who are apt to purchase luxury goods and services will require a Web site that differs considerably from a discount retailer's Internet page. Nationality: Businesses trading in goods and services for an ethnically diverse target market may need to consider multilingual content, as well as adjustments in design and format to fit cultural standards. Social class: A consumer's perception of his or her social status impacts preferences in goods and services - even when individual income does not reach this level.
  • Psychographics. Once you've finished with demographic-based questions, you're ready to take the line of inquiry a bit further. The science of psychographics (also known as "enriching characteristics") addresses why consumers act as they do. So, while demographics offer a general outline of your customer pool, psychographics brings critical characteristics of your target audience into sharper focus. Employing a psychographic methodology means devising queries about lifestyles, attitudes, values, beliefs, purchasing habits and other qualitative criteria. Although possibilities are numerous, key questions can help you and your designer hone and refine your Web site. Depending on your business, you might ask, for instance:
  • Do you consider yourself conservative or liberal? Is it important to care of the environment? What are your hobbies? Interests? Are you family-oriented or a loner? What type of entertainment do you prefer (cinema, theater, symphony, etc.)? How many books do you read monthly? What magazines do you read?
  • When you shop, which is most important - friendly staff, nice surroundings, good prices or convenient location? Do you shop for fun, because you must, or to relieve stress? Do you purchase (our) company's product because of quality, ease of use, price or availability? Do you patronize our competitor because their product is cheaper, product quality is better, service is friendlier, the store is nicer, or returns are simpler? Do you go online to work, shop, do research, play games, or e-mail? Do you think the Internet is tough going or easy to navigate? Do you prefer retail/service Web sites that are easy to navigate, easy to read, picture-heavy, or text heavy?
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    Good article from AT&T explaining various demographics and psychographics to categories who target audience is.
Aaron Rylaarsdam

Designing for your target audience | Webdesigner Depot - 0 views

  • The first thing you have to figure out about your target audience is who they are. What kind of things do they do? What kind of music do they listen to? What products do they use? How old are they? The answers to these questions and many more will help you better understand the people you are designing for. Getting an understanding of these individuals helps you create with ease and make something you know will relate to them and end up communicating well.
  • Again, you have to know the target audience. If you or your client have no idea who you’re designing for, you’re really taking a stab in the dark and hoping and praying you come up with something. There are times when you may have a wide variety of people in your audience, but you’ve got to find a commonality between the majority of folks.
    • Aaron Rylaarsdam
       
      This is a good article about psychographics and knowing your target audience.
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  • Also be aware that you’ve got to ask the right questions. If I want to know why people like that t-shirt design, I’m not going to ask them what size shirt they wear, I’m going to focus on the design. For example, why they like the design or what it means to them. You want to ask questions that will help you figure your audience out and help you make educated guesses on the things they’ll like in the future.
  • Keep in mind, demographic information is only useful to a certain extent. You still need to figure out what your audience likes and what they feel (as well as what they like to feel). Don’t get so caught up in asking the regular boring questions about age and income that you forget to ask about their interests as well.
  • Say that your web designs allow users to connect with a company in ways that were never imagined. Say that your product isn’t just a product but it contributes to your life in much deeper ways.
  • Try to highlight what you can do for them and not just your skill set.
  • Once you feel like you have a good grasp on your target market, you need to have an even better grasp of what you’re trying to do or what it is you are trying to design for. If you are trying to sell a product or service, what are you trying to convey about that product or service?
  • The greatest fundamental theory that you cannot ever lose is be visual hierarchy. As a designer, you have to remember and understand that you have all the power of figuring out what your audience looks at when they look at a flyer or a package. Use that to your advantage in everything you do. This theory basically states that you create hierarchy or importance based on what is the biggest and what is the smallest. While that’s the first contributor, the second contributor is going to be placement. Your most important visual, whether it be a headline or a picture, should be above or at eye level. Putting it below eye level or out of the initial view is a complete and total waste of time.
  • A lot of times, we want people to stop and notice something crazy we’ve done with a layout or something, but we shouldn’t be reinventing the wheel, we should just be making sure everything makes sense and is legible. You want whoever sees your visual to get the main points even if they’re only passing by.
  • As I said before, as a graphic designer, I just want to do fun designs with crazy colors, cool shapes, and illustrations. For my own personal business that works, because I tend to cater to trendier, younger folks who are interested in trying new things. However, sometimes I get a client who is less interested in that. I sometimes get clients who are extremely corporate, so I have to pull myself in a bit as they aren’t interested at all in cool and crazy designs. I don’t bore them to death with my design, but I will make sure there is focus on what needs focus.
  • Many times we can get caught up in ourselves and what we want, but it has nothing to do with what we want, and everything to do with what the audience wants.
  • Many designers and owners believe a website’s sole purpose is to tell everyone about your product or service and why it’s completely awesome. Well, I beg to differ. A website is supposed to be an extension of your business and should be used to communicate with current customers as well as potential customers. Keep it consistent with your target market and make yourself available on your website.
  • Make sure you have a clear message on your site—if you sell several products try to highlight one. If you have several different services highlight one or highlight the reasons why people keep coming back; create a feeling. No matter the demographics of your audience, your website should be clear and consistent.
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    I found this to be a great article about understanding who your target audience is when designing not only for personal purposes for my own business but also for the businesses that I design for.
Ahxn Amc

Do it Yourself Dental Marketing Do's and Don'ts - 0 views

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    Do it yourself is a term which makes you feel like you can do everything. Making efforts in life, giving your 100%, will make you able to do anything efficiently. But, when it comes to marketing a business online, thing become difficult. Before you start marketing your dental or any business yourself, it is essential to get the complete know-how. Read here more about the do's and don'ts of dental marketing in 2018.
mukeshram

Do's & Don'ts for seamless integration of remote teams - 0 views

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    While learning to ride a bike do you read the driving manual? Yes, in fact we all do it. While reading you would have read all the Do's & Don'ts you should be mindful of before driving. Similarly, while managing a remote team you need to be aware of all the Do's & Don'ts you need to keep in mind while working on a remote software development project. Read the article to learn all the dos and Don'ts you need to keep in mind while managing remote teams. For More Information https://www.linkedin.com/pulse/dos-donts-seamless-integration-remote-teams-mukesh-ram-max--cfswf/?trackingId=Qv4c4uLkQxSggBYEy1z3Aw%3D%3D
clonescloud

ClonesCloud - Do They Do Exactly What They Advertise? - 0 views

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    Do They Do Exactly What They Advertise? So Answer is Are You Looking For Best Linkedin Clone Script So Here Are You Right Way Exactly Social Networking Platform For Linkedin Clone Best Services Here.
dredd12

15 COMMON SEO MISTAKES FOR WHICH WEBSITE IS NOT GETTING NEW CUSTOMERS - 1 views

Real-time bidding starts as soon as a user has some ads to purchase or sell. But they should have something to offer in exchange. After selecting the suitable RTB platform, the next steps are: The...

#WEB DEVELOPMENT DESIGN SECURITY #WEBSITE MAINTENANCE

Vernon Fowler

You May Ask Yourself These Five Simple Content Strategy Questions - 0 views

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    1. What am I trying to accomplish? 2. What are my competitors doing? 3. What do I already have? 4. Do I have the capacity to create content sustainably? 5. How will the content be cared for throughout its lifecycle?
Learn Python

Website Development Tutorials: Wizard Tutorial Introduction - YouTube - 1 views

shared by Learn Python on 18 Aug 15 - No Cached
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    Welcome to Wizard Tutorial the most advanced in-depth website development tutorials on the internet. I will personally teach you everything there is to know about website development with our free tutorials. We will start with HTML5 then work our way over to CSS3 to style our HTML5 code after we are able to build static websites. We will jump into building dynamic websites using PHP, Python, and Ruby. I will not stop there you will also learn to build Wordpress Themes and Plugins. Wait we need more style on our websites we will look at Javascript to add some awesome styles and effects to our sites. After you completely understand how to build stunning static websites and mind-blowing dynamic websites we will start build IOS apps with Swift. My development tutorials are not short and sweet that is for sure. I dig deeper then any tutorial website on the internet. These web development tutorial series will be long but very informative. I will explain every feature of every language, look at every option and tell you when, why, how and what you are doing. No other tutorial series has done this without charging you a ton of money. I do not charge! It is completely free! Do Not Forget To Subscribe! For more information visit our website at http://wizardtutorial.com
Arch Aznable

How To Hide Page/Post Title In WordPress | Blogfreakz - Web Design and Web Development ... - 0 views

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    So how do you do this? Joseph Foley from WPMU.org made a nice tutorial on how to hide a page title or post title, and he didn't just show just one but rather two methods of doing it.
Kaitlyn Em

Graphic designing can be done without experience | Web design, templates, reviews and r... - 0 views

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    "Why I need a website when I am doing well without it? This is a question may come in a business man's mind who is doing well but it can only come if he is unaware of the importance of online marketing and advertising. Business without promotion may get success but just short term; they can expand themselves without promotional techniques."
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    "Why I need a website when I am doing well without it? This is a question may come in a business man's mind who is doing well but it can only come if he is unaware of the importance of online marketing and advertising. Business without promotion may get success but just short term; they can expand themselves without promotional techniques."
Jochen Burkhard

18 Dos and Don'ts Of Usability On The Web | SpyreStudios - 0 views

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    "Are you a web designer or do you run a website? Good, because this article is for you. If you're designing websites for a living or running your business online, there are 18 tips in this article that you should definitely read and remember."
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    Veeeery helpful. Do it.
esigners

SEO Friendly Web Design Guidelines - 0 views

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    The importance of web design as an SEO-friendly tool transcends mere aesthetics. As you keep reading this piece, you'll actually find out what we mean. Now, SEO friendly web design can very simply be described as a process of crafting websites that can be easily crawled, understood and indexed by the search engines. The very fundamental defining equation between web design and SEO friendliness - is - of course - the HTML code. The search engines are not capable of interacting with websites as humans do. It's the HTML code which provides the signals to these search engines to understand how well a particular website is structured and eventually crawl and index it. Some of the integral parts of the "structure" that we are speaking about are Accessibility, Internal link structure, User Experience, Site Structure and On-Page SEO Optimization. As has been stated earlier, the look of the website governed by its font, colors etc is not something the Search Engine takes into account while crawling or indexing your website. Accessibility Make sure that your website is properly accessible by the optimizing your Robots.txt, checking and eliminating crawl errors by using efficient tools, submitting and optimizing your XML sitemap and using a canonical URL. Do not forget to:  Specify your pages to Google by setting a preferred domain  Using Alt Text for Images  Add special tags to your HTML Code to facilitate structured data markup Internal Link Structure You can improve your internal link structure by ensuring that all your important web pages are directly linked to from your home page. By doing that you would be able to ensure improved crawling and indexing, direct traffic to the most important web pages, topic relevancy and better SEO. User Experience Several factors that determine whether or not your users would like to stay on your page. The very first thing that you would want to remember is the fact that they don't like to wait. Your web
iamkajal

C Operators Precedence | Studytonight - 0 views

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    There are so many operators in C language, and we can use multiple operators together as well. Do you know how we manage multiple operators present in a single expression? Do we perform addition first, or multiplication, how do we decide it?
puzznbuzzus

Is English Language So Popular because of the USA? - 0 views

Americans might tend to inflate the influence of the United States in the history of the spread of English. Before the World Wars, particularly WWII, the US was a bit player on the world stage. The...

english quiz online

started by puzznbuzzus on 17 Feb 17 no follow-up yet
John Miller

Google Keep: Different from other To-Do List Apps - 0 views

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    What is Google Keep (To-Do List Apps)? Check out and get the full information about Google Keep and how you should use them.
Computer Techhelp

My Savior Every Time I Have Computer Problems - 1 views

Computer Tech Help and Support computer technical help and support services are the best computer help you can have for your PC. Their top quality PC technicians are very helpful and they really kn...

help and support

started by Computer Techhelp on 22 Sep 11 no follow-up yet
Siraj Mahmood

How to do SEO of Website 2015 - KnowledgeIDea - 0 views

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    How to do Seo of website and blog. Search engine optimization is the prominent way to increase website traffic. Complete Seo guide according to new trends.
Ahxn Amc

Learn Here How To Do SEO in 2018 - 0 views

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    Getting a top page position on Google or bing in 2018 is not an easy task to do. There are a lot of ranking factors you need to consider when it comes to search engine optimization. In this story, you will learn the key elements you should have in your mind while doing dental or medical SEO.
brandi049

Buy Google Verified Reviews - - 0 views

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    Buy Google Verified Reviews Introduction In essence, Google Verified Reviews are a mechanism for Google to confirm that the reviews that show up on a search results page are legitimate and not spam. Google accomplishes this by confirming the reviewer's identification and the fact that they actually have an account with the company they are evaluating. This verification procedure is intended to help raise the caliber of reviews that show up on Google and assist companies in gaining the trust of prospective clients. Buy Google Verified Reviews What Are Google Verified Reviews? In essence, Google Verified Reviews are a mechanism for Google to confirm that the reviews that show up on a search results page are legitimate and not spam. Google accomplishes this by confirming the reviewer's identification and the fact that they actually have an account with the company they are evaluating. This verification procedure is intended to help raise the caliber of reviews that show up on Google and assist companies in gaining the trust of prospective clients. Buy Google Verified Reviews Customers who see Google Verified Reviews can be sure that the testimonials are from actual clients and not from fictitious accounts. This can increase a company's prospects of gaining more business by fostering trust with potential clients. You may grow your business and establish credibility by using Google Verified Reviews. with prospective clients. To get your clients to leave Google Verified Reviews for your company, follow the above instructions. Why Google Verified Customer Reviews Are Important? Customer reviews are significant, as you are aware as a business owner. After all, one of the key ways that prospective clients find out about your organization is through customer reviews. Also, in today's digital environment, the majority of prospective clients will conduct a fast Google search to read your customer reviews before choosing to do business with you. Buy Google Verified Re
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