The goal of the service, said Joseph Cohen, its co-founder and chief executive, is to take some of the most successful elements of social networking — especially the fluid exchange of ideas that comes natural to online interactions — to revitalize the education experience. Students are already accustomed to interacting online and supplementing their daily lives with the Web and social media. Why should that stop when it comes to learning?
“Our education experience is truly offline,” he said. “We want to build what Facebook has done for your personal life, but for your school.”
Merchantville, New Jersey arrived from 
