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Benjamin Jörissen

"from book fluency to screen fluency, from literacy to visuality": NY Times ü... - 0 views

  • screen ubiquity
  • A new distribution-and-display technology is nudging the book aside and catapulting images, and especially moving images, to the center of the culture. We are becoming people of the screen.
  • We are now in the middle of a second Gutenberg shift — from book fluency to screen fluency, from literacy to visuality.
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  • But now, cheap and universal tools of creation (megapixel phone cameras, Photoshop, iMovie) are quickly reducing the effort needed to create moving images. To the utter bafflement of the experts who confidently claimed that viewers would never rise from their reclining passivity, tens of millions of people have in recent years spent uncountable hours making movies of their own design.
Benjamin Jörissen

Confessions of an Aca/Fan: Why Academics Should Blog... - 0 views

  • Today the comparative-media-studies home page (http://cms.mit.edu) hosts feeds from seven different blogs affiliated with our various research groups and faculty members. Our site regularly offers podcasts from conferences (like Futures of Entertainment and Media in Transition) and colloquia we hold at MIT. My own blog, Confessions of an Aca-Fan, attracts several thousand readers a day. We also recently made the decision to offer our masters' theses online so they can be read by researchers around the world. These efforts have had an impact on our relations with our current students, prospective students, alumni, faculty members, the news media, the general public, and other readers.
  • Ilya Vedrashko, for example, started a blog called the Future of Advertising, which quickly became a favorite among industry insiders and reporters. The blog's visibility opened up new contacts and resources, which supported his research.
  • Something similar has happened for subsequent student bloggers, who have gained visibility for their writing about "serious games", hip hop culture, music distribution, data visualization, and media policy. In each case, their work brought them into contact with key thinkers and professionals.
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  • Running the blog feeds through the media-studies home page means that the site is continually refreshed without much conscious effort on the part of program administrators. Students become accustomed to checking our site daily, which means they are more likely to read other announcements we put up, thus enabling better information circulation.
  • Prospective students. A rising percentage of the students we admit list these blogs as the primary way in which they learned about the media-studies program. New students come to us with a much sharper understanding of the strengths of our program and how their interests might align with our continuing research efforts. The blogs thus raise the number and quality of applicants, and may have had some impact on our yield
  • Just as we feature student work through our various blogs, blog posts may also emerge from tips from our alumni working in industries.
  • Faculty members. The blog posts represent what might be called "just-in-time scholarship," offering thoughtful responses to contemporary developments in the field. Because they are written for a general rather than specialized readership, these short pieces prove useful for teaching undergraduate subjects. We are seeing a growing number of colleagues using blog posts or podcasts as a springboard for classroom discussions and other instructional activities.
  • The news media. Our blogs provide a platform from which we not only publicize our research findings and conferences, but also focus news-media interest on issues we think deserve greater attention. Historically, academics have been put in a reactive position, responding to questions from reporters. Blogging places academics in a more proactive position, intervening more effectively in popular debates around the topics they research.
  • Readers. I started my own blog a few months before the release of my most recent book, Convergence Culture: Where Old and New Media Collide (New York University Press, 2006). Over time, the blog has become central to the book's success.
  • The general public. Our society is undergoing a phase of prolonged and profound media change, which is having an impact on every aspect of our lives. In this context, there is tremendous hunger for insights into the changing media landscape. As honest brokers of information, academics may be ideally situated to bridge these more specialized conversations. As a consequence, our various blogs attract readerships that extend well beyond the academic sphere
  • The crucial point is that running a blog is a commitment, and has to be understood as part of a larger set of professional obligations.
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