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Maximilian Pollak

The New Community Rules--New from O'Reilly: Marketing on the Social Web - 0 views

www.oreillynet.com/2345

buch o'reilly social web englisch marketing community

shared by Maximilian Pollak on 13 Oct 09 - Cached
  • The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them?
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • ...7 more annotations...
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • es, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advanta
r l

Menschen wollen keine Werbung - 0 views

strategie.amplify.com/...menschen-wollen-keine-werbung

old school online marketing

shared by r l on 21 Oct 09 - Cached
  • function TweetInitVerifyPerma() { if (!!$('comment_twitter_password-24')) { Event.observe('comment_twitter_password-24', 'blur', function(event) { TweetVerify(24); }); } } Name: Horst D. Deckert Location: Palma de MallorcaTwitter: @strategieWeb: www.strategie.comBio: http://horstdeckert.de 25 Followers130 SourcesFollow Horst D. Deckert's Sourcessee all Latest things I've Amplify'dJeder ist sein eigener ChefredakteurAlles steht und fällt mit dem “Kunden-Pro...Was ist vor der Welt-Währungsreform noch zu tun...Ohne Kunden-Profit-Strategie = kein Erfolg! So w...1stellige und 2stellige de-Domains ab 23.10.2009...see all clipsHorst D. Deckert's Recent Activitycommented on Horst D. Deckert's clipWerbeterror heißt jetzt "Katzen-Strategie" Menschen wollen keine Werbung
  • r l on 21 Oct 09
     
    hehe, viele treffend formulierte Aussagen auf dieser Seite =)
r l

WIW-Projekt-Webciety - 4 views

wiw-projekt-webciety.blogspot.com/...test.html

Blog

shared by r l on 15 Oct 09 - Cached
  • r l on 15 Oct 09
     
    Test-Blog, geht superschnell zu erstellen. Können den Blog gemeinsam nutzen oder wir machen einen neuen. Bevor ich was veröffentliche, können wir das in der Gruppe besprechen
  • ...2 more comments...
  • Maximilian Pollak on 15 Oct 09
     
    wollen wir den blog intern benutzen oder nur um zwischenergebnisse zu publishen bzw das projekt zu dokumentieren??
  • r l on 15 Oct 09
     
    Hab deine Idee gut gefunden dass wir in dem Blog unsere Ergebnisse öffentlich stellen. Dadurch können andere ihre Kommentare abgeben und wir so Feedback erhalten. Vielleicht auch richtungsgebende Ideen und Anregungen... ... und auch gleich unsere Ergebnisse dokumentieren solange wir kein Wiki haben =)
  • daniel _b on 16 Oct 09
     
    Ich denke wir sollten erst einmal warten ob wir ein Wiki bekommen. Wenn wir zuviel Plattformen haben, dann ist das auch nicht so gut. Des Weiteren können wir Diigo auch als Blog benutzen.;-) Sonst wird es unübersichtlich und wir müssen "tausend" Einträge machen.
  • Maximilian Pollak on 02 Nov 09
     
    blog und wiki dienen doch unterschiedlichen zwecken. wiki: inhalte sammeln, dass wir nicht am ende 100 tausen word dateien hin und her mailen müssen und probleme mit den versionen haben blog: kommunikation der erkenntnisse / dokumentation des projektverlaufs mit der hoffnung auf feedback
Maximilian Pollak

Blogger: Erstellen Sie Ihr kostenloses Blog. - 1 views

www.blogger.com/start

blog blogging information sharing project communication

shared by Maximilian Pollak on 14 Oct 09 - Cached
  • Ein Blog erstellen. Kostenlos
  • Ihr Blog. Teilen Sie Ihre Gedanken, Fotos und vieles mehr mit Freunden und der ganzen Welt.
Maximilian Pollak

What is Cloud Sourcing? - Distributed Computing - Zimbio - 0 views

www.zimbio.com/...What+is+Cloud+Sourcing

web 2.0 social collaboration enterprise2.0 zimbio

shared by Maximilian Pollak on 19 Oct 09 - Cached
  • What is Cloud Sourcing?
  • Yet another buzz word in IT. The emergence of hundreds of “cloud” vendors is causing enterprises to consider how and when to do “Cloud Sourcing”. There are probably 2 distinct categories of cloud services in a relatively mature state today (and more categories emerging rapidly).
  • ackups/archival and music sharing.
  • ...1 more annotation...
  • pplication Clouds - are clouds to host your applications. Amazon’s EC2 and Google App Engine seem to be the most famous, with tons of others emerging in this space. That’s not all - there is another complete category of companies that do not directly provide a Cloud, but provide tools to make Cloud Computing easier. Broad categories in this space would be Development Tools Testing Tools Security Tools Management and Monitoring Tools I am in the process of studying these vendors and subsequent blog posts will talk more about specific vendors, tools or whatever else I feel like blogging about that day I would like to invite any readers to help me with my research by posting any information or research about any investments in this space, or any vendors that they would like to chat about.
Maximilian Pollak

Zoho Blogs - 1 views

blogs.zoho.com

startseite praxis beispiel zoho Application

shared by Maximilian Pollak on 19 Oct 09 - Cached
  • Sure! The Zoho suite of services now comprises more than 20 different Software-as-a-Service products. Some of them are bound to overlap with other someone's products
  • Maximilian Pollak on 19 Oct 09
     
    ein beispiel (zoho) für kalender, e-mail, projektübersicht auf der startseite
daniel _b

Tumblr - 0 views

www.tumblr.com

blog web2.0 blogging tumblr tumblelogs

shared by daniel _b on 08 Feb 10 - Cached
Maximilian Pollak

Enterprise 2.0 Lists - 0 views

www.diigo.com/...enterprise-20-lists

Enterprise20 E20 Enterprise 2.0 Directory

shared by Maximilian Pollak on 27 Jan 10 - Cached
  • Maximilian Pollak on 27 Jan 10
     
    A directory (list) of Enterprise 2.0 resources: blogs, forums
r l

Flock Browser - The Social Web Browser - 0 views

www.flock.com

Social Web Browser

shared by r l on 15 Oct 09 - Cached
  • r l on 15 Oct 09
     
    Flock is a free web browser. Built on Mozilla's Firefox, Flock enables you to instantly upload photos, share photos and videos by drag-n-drop, blog, and get notified when your friends update profiles on social media sites like Facebook, Twitter, Flickr and YouTube. Flock is a free alternative to Internet Explorer and other Internet browsers.
hendrik eichblatt

Web 2.0 basierte Unternehmensphilosophien - Wiki der HTW Berlin - 1 views

mediawiki.htw-berlin.de/...ierte_Unternehmensphilosophien

shared by hendrik eichblatt on 23 Oct 09 - Cached
  • "Über Jahrhunderte lang präsentierten Firmen ihr öffentliches Gesicht in Form von Werbung, Slogans, Markennamen und Logos. Wie viel besser wäre es hingegen, wenn das öffentliche Gesicht eines Unternehmens dem seiner Öffentlichkeit entspräche: zufriedene Kunden, die bereit sind, ihre Zukunft zum Ausdruck zu bringen, und Mitarbeiter, die eine unmittelbare Beziehung zu den Kunden pflegen.[...] Manche Blogs haben mittlerweile mehr Datenverkehr und Links als die Websites großer Medienkonzerne.[...] Alle Weblogs zusammen erreichen heut mehr Lesepublikum (laut Pew-Internet-and-American-Life-Studie 2006 bereits 57 Millionen) als die Tageszeitungen (50 Millionen Anfang 2008).[...] Früher zählte für ein Ladenlokal[...] zuallererst: die Lage, die Lage, die Lage. Darüber hinaus brauchte man Startkapital, um den Anfangsbestand zu finanzieren, und Cash-Flow, um Mitarbeiter einzustellen und durch Werbung Kunden anzuziehen. Heute erreicht man seine Kunden über eBay, Amazon, über Google (wo man kostengünstig und zielgerechte Anzeigen schalten kann) und über die neuen Online-Marktplätze, die ein ausgefallenes und ausgesuchtes Sortiment bieten [...]. Man erwirtschaftet schneller Gewinn, denn man braucht weder Gebäude noch Lagerbestand und muss kein Vermögen in Marketing investieren."
    • hendrik eichblatt
      hendrik eichblatt on 26 Oct 09
       
      die Studie sollte wir mal versuchen zu deuten also lesen :)
  • Risiken zu hohe Datenmengen lassen sich schlecht filtern Barrieren in den Köpfen der Mitarbeiter Daten sind für eine große Öffentlichkeit einsehbar, was eine gewisse Angriffsfläche mit sich bringt: gezieltes einloggen mit falschen Daten bei den Gemeinschaften, dessen Folge Ausspähung und Manipulationen sind gegen Nutzer von Online-Communities gerichtete Phishing-Attacken
    • hendrik eichblatt
      hendrik eichblatt on 26 Oct 09
       
      Sehr wichtig für unsere Präsie
  • ...2 more annotations...
  • Zukunftsvisionen interaktive, kommunikative, offene Entwicklung und Darstellung von Philosophien im Netz Zeitaufwand und Entwicklungskosten werden eingespart „jeder“ ist Informationsgeber Communities und Blogs als Informationslieferant und neue Marketingstrategie Mit Öffentlichkeit und Transparenz lassen sich Leitbilder optimieren und machen ein UN attraktiver!
    • hendrik eichblatt
      hendrik eichblatt on 26 Oct 09
       
      für presi
  • daniel _b on 23 Oct 09
     
    Das Unternehmen im 21. Jahrhundert
  • hendrik eichblatt on 26 Oct 09
     
    Das Unternehmen im 21. Jahrhundertk
r l

VZ blog - 0 views

blog.studivz.net

Krisenblog enterprise2.0 marketing praxis beispiel

shared by r l on 31 Oct 09 - Cached
  • Statement zu der aktuellen Pressemitteilung des VZBV
  • Darüber hinaus haben wir bei einer internen Prüfung festgestellt, dass die Einstellmöglichkeiten bzgl. der Suchbarkeit nach Geburtsdaten missverstanden werden können. Diese missverständlichen Einstellmöglichkeiten werden wir im Laufe des Tages beheben. Zusätzlich werden wir auch die Suche nach Geburtsdatum und Alter komplett deaktivieren. Im Zuge einer  weiteren Verschärfung unserer Sicherheitsmaßnahmen werden wir auch in den nächsten 24 Stunden die Nutzer IDs neu setzen. Hierdurch kann es zu temporären Einschränkungen für unsere Nutzer kommen.
  • r l on 31 Oct 09
     
    Beispiel für Krisenblog
daniel _b

Business: 10 Social-Media-Marketing-Tipps für kleine Unternehmen » t3n News - 1 views

t3n.de/...-marketing-tipps-kleine-258743

social marketing web

shared by daniel _b on 31 Oct 09 - Cached
  • 10 Social-Media-Marketing-Tipps für kleine Unternehmen
  • Wie können kleinere Unternehmen ohne große Personal- und Zeit-Ressourcen erfolgreich Social-Media-Strategien umsetzen?
  • 1. Facebook
  • ...4 more annotations...
  • 2. Twitter
  • 3. Unternehmens-Blogs
  • 4. LinkedIn/Xing
  • 5. Präsenz auf fremden Blogs
  • r l on 31 Oct 09
     
    konkrete Zusammenfassungen und Empfehlungen für Social Media in Bezug aus KMU-Marketing 1/2
hendrik eichblatt

diigo - 1 views

www.folden.de/...w-zum-verzeichnis-update-april

diigo

shared by hendrik eichblatt on 16 Oct 09 - Cached
  • Das Update beinhaltet neue Dienste in allen ueblicherweise beinhalteten Kategorien von Media Management ueber Business Networking bis zu den Werbenetzwerken. Deutlich vertreten sind die Trendthemen erweiterten Targetings, Behavioural Targeting und Retargeting, sowie Conversational Marketing.
  • Speziell fuer die Werbung in Social Media Diensten gibt es neue spezialisierte Anbieter und auch hier sind die In Text Formate vertreten. Besonders interessant im Kontext des Social Networking und Participatory Media Trends ist der Service Klout, der sich selbst als Personal Analytics beschreibt und im eMedia Blog vorgestellt wurde. Mit diesem Service koennen Individuen ihre eigenen Staerken oder Staerke im Social Web analysieren und sich als Influencer sowie potentielle Partner im Social Media Marketing platzieren.
  • Unter Online Marktforschung sind neue Anwendungen und Tools fuer Online Umfragen und Web Analytics gelistet als auch Business Intelligence Anwendungen und Information Management. Fuer Social Media Research gibt es Monitoring als auch Application und Media Tracking Services. Abermals stark praesent sind spezielle Twitter Anwendungen zum Auffinden spezieller Informationen oder potentieller Partner sowie Monitoring und Analyse Tools.
  • hendrik eichblatt on 16 Oct 09
     
    passt zu unserem Thema (sehr allg.)
r l

3. Zielstellungen der Diplomarbeit | E-Learning 2.0 - 0 views

www.elearning2null.de/...ielstellungen-der-diplomarbeit

shared by r l on 15 Oct 09 - Cached
  • Hybrids (Hybride Formen) Bei diesen Formen von Social Software treten die Kernkompetenzen mehrerer Kategorien hervor. Webtops | Personalized Homepages (Webbasierte Desktops | Personalisierte Webseiten) (siehe auch Kapitel 3.3)"[...] ermöglichen es, auf andere Quellen so zu referenzieren, dass es in der eigenen Anwendung so erscheint, als wäre es real eingebunden." (OCG-Journal 2006: 21) Darüber hinaus gibt es Services, bei denen es weitestgehend möglich ist, beliebige andere Dienste und Anwendungen im Internet mit allen ihren Funktionalitäten und unter Steuerung durch normale Browserfunktionen in diese eigenen Portale als Module, Gadgets, Widgets oder ähnlichem zu integrieren (z.B. Google, Netvibes, Pageflakes, Protopage und Webjam). Diese Technologien kommen grundsätzlich für den Einsatz als Portalgerüste eines PLE in Frage. Jegliche Art von Social Software kann hier also mit ihren eigenen Funktionalitäten integriert werden, ohne dass der Nutzer darauf angewiesen ist, vorgegebene Dienste zu nutzen. Wenn man die Etablierung eines ePortfolios anstrebt, so kann ein Webtop hierzu erste Ansätze der Software-Integration liefern. ePortfolios (Elektronisches Portfolio)Kernkompetenz ist sowohl die Darstellung der eigenen Person nach außen (Social Networking) als auch seiner erbrachten Leistungen (Social Publishing) zum Präsentieren seiner Persönlichkeit im Laufe seines gesamten Aus-, Fort- und Weiterbildungsprozesses. "The portfolio can provide an opportunity to demonstrate one's ability to collect, organize, interpret and reflect on documents and sources of information. It is also a tool for continuing professional development, encouraging individuals to take responsibility for and demonstrate the results of their own learning." (Eifel, zit. nach Downes 2005) Verschiedene Social Software wird in einem Portfolio integriert angewandt, ist also Bestandteil der Software an sich. Derzeit sind dies vor allem ein Blog, eine Profilseite und die Vernetzung zu Freunden (z.B. eLGG oder eLGGspaces). Zukünftig ist auch die Einbindung von Wikis, Podcasts usw. denkbar. Grundsätzlich können wir bei aller Social Software von einem "user-" bzw. "learner-generated content" sprechen, denn der Lernende wird sowohl zur Produktion als auch Reflexion von Informationen motiviert. Viele Dienste der angesprochenen Social Software lassen sich miteinander kombinieren (z.B. Podcast-Elemente in ein Weblog oder Flickr-Bilder in ein Profil bei StudiVZ). (weiterführende Literatur siehe Kapital 3.5)
  • r l on 15 Oct 09
     
    Diplomarbeit Kapitel "Hybride Formen von Social Media"
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