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Maximilian Pollak

The New Community Rules--New from O'Reilly: Marketing on the Social Web - 0 views

www.oreillynet.com/2345

buch o'reilly social web englisch marketing community

shared by Maximilian Pollak on 13 Oct 09 - Cached
  • The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them?
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • ...7 more annotations...
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000
  • es, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advanta
daniel _b

EtherPad: Realtime Collaborative Text Editing - 0 views

etherpad.com

shared by daniel _b on 20 Oct 09 - Cached
  • daniel _b on 20 Oct 09
     
    Könnte ein gutes Tool sein um unsere ersten Ausarbeitungen offen zu stellen und eine erste Struktur zubekommen. Weitere Information über den Stand des HTW Wiki bekommen wir ende der Woche. Habe mich heute erkundigt und grundsätzlich können wir das HTW-Wiki nutzen. Mehr ende dieser Woche
hendrik eichblatt

diigo - 1 views

www.folden.de/...w-zum-verzeichnis-update-april

diigo

shared by hendrik eichblatt on 16 Oct 09 - Cached
  • Das Update beinhaltet neue Dienste in allen ueblicherweise beinhalteten Kategorien von Media Management ueber Business Networking bis zu den Werbenetzwerken. Deutlich vertreten sind die Trendthemen erweiterten Targetings, Behavioural Targeting und Retargeting, sowie Conversational Marketing.
  • Speziell fuer die Werbung in Social Media Diensten gibt es neue spezialisierte Anbieter und auch hier sind die In Text Formate vertreten. Besonders interessant im Kontext des Social Networking und Participatory Media Trends ist der Service Klout, der sich selbst als Personal Analytics beschreibt und im eMedia Blog vorgestellt wurde. Mit diesem Service koennen Individuen ihre eigenen Staerken oder Staerke im Social Web analysieren und sich als Influencer sowie potentielle Partner im Social Media Marketing platzieren.
  • Unter Online Marktforschung sind neue Anwendungen und Tools fuer Online Umfragen und Web Analytics gelistet als auch Business Intelligence Anwendungen und Information Management. Fuer Social Media Research gibt es Monitoring als auch Application und Media Tracking Services. Abermals stark praesent sind spezielle Twitter Anwendungen zum Auffinden spezieller Informationen oder potentieller Partner sowie Monitoring und Analyse Tools.
  • hendrik eichblatt on 16 Oct 09
     
    passt zu unserem Thema (sehr allg.)
r l

3. Zielstellungen der Diplomarbeit | E-Learning 2.0 - 0 views

www.elearning2null.de/...ielstellungen-der-diplomarbeit

shared by r l on 15 Oct 09 - Cached
  • Hybrids (Hybride Formen) Bei diesen Formen von Social Software treten die Kernkompetenzen mehrerer Kategorien hervor. Webtops | Personalized Homepages (Webbasierte Desktops | Personalisierte Webseiten) (siehe auch Kapitel 3.3)"[...] ermöglichen es, auf andere Quellen so zu referenzieren, dass es in der eigenen Anwendung so erscheint, als wäre es real eingebunden." (OCG-Journal 2006: 21) Darüber hinaus gibt es Services, bei denen es weitestgehend möglich ist, beliebige andere Dienste und Anwendungen im Internet mit allen ihren Funktionalitäten und unter Steuerung durch normale Browserfunktionen in diese eigenen Portale als Module, Gadgets, Widgets oder ähnlichem zu integrieren (z.B. Google, Netvibes, Pageflakes, Protopage und Webjam). Diese Technologien kommen grundsätzlich für den Einsatz als Portalgerüste eines PLE in Frage. Jegliche Art von Social Software kann hier also mit ihren eigenen Funktionalitäten integriert werden, ohne dass der Nutzer darauf angewiesen ist, vorgegebene Dienste zu nutzen. Wenn man die Etablierung eines ePortfolios anstrebt, so kann ein Webtop hierzu erste Ansätze der Software-Integration liefern. ePortfolios (Elektronisches Portfolio)Kernkompetenz ist sowohl die Darstellung der eigenen Person nach außen (Social Networking) als auch seiner erbrachten Leistungen (Social Publishing) zum Präsentieren seiner Persönlichkeit im Laufe seines gesamten Aus-, Fort- und Weiterbildungsprozesses. "The portfolio can provide an opportunity to demonstrate one's ability to collect, organize, interpret and reflect on documents and sources of information. It is also a tool for continuing professional development, encouraging individuals to take responsibility for and demonstrate the results of their own learning." (Eifel, zit. nach Downes 2005) Verschiedene Social Software wird in einem Portfolio integriert angewandt, ist also Bestandteil der Software an sich. Derzeit sind dies vor allem ein Blog, eine Profilseite und die Vernetzung zu Freunden (z.B. eLGG oder eLGGspaces). Zukünftig ist auch die Einbindung von Wikis, Podcasts usw. denkbar. Grundsätzlich können wir bei aller Social Software von einem "user-" bzw. "learner-generated content" sprechen, denn der Lernende wird sowohl zur Produktion als auch Reflexion von Informationen motiviert. Viele Dienste der angesprochenen Social Software lassen sich miteinander kombinieren (z.B. Podcast-Elemente in ein Weblog oder Flickr-Bilder in ein Profil bei StudiVZ). (weiterführende Literatur siehe Kapital 3.5)
  • r l on 15 Oct 09
     
    Diplomarbeit Kapitel "Hybride Formen von Social Media"
Maximilian Pollak

Blogger: Erstellen Sie Ihr kostenloses Blog. - 1 views

www.blogger.com/start

blog blogging information sharing project communication

shared by Maximilian Pollak on 14 Oct 09 - Cached
  • Ein Blog erstellen. Kostenlos
  • Ihr Blog. Teilen Sie Ihre Gedanken, Fotos und vieles mehr mit Freunden und der ganzen Welt.
Maximilian Pollak

What is Cloud Sourcing? - Distributed Computing - Zimbio - 0 views

www.zimbio.com/...What+is+Cloud+Sourcing

web 2.0 social collaboration enterprise2.0 zimbio

shared by Maximilian Pollak on 19 Oct 09 - Cached
  • What is Cloud Sourcing?
  • Yet another buzz word in IT. The emergence of hundreds of “cloud” vendors is causing enterprises to consider how and when to do “Cloud Sourcing”. There are probably 2 distinct categories of cloud services in a relatively mature state today (and more categories emerging rapidly).
  • ackups/archival and music sharing.
  • ...1 more annotation...
  • pplication Clouds - are clouds to host your applications. Amazon’s EC2 and Google App Engine seem to be the most famous, with tons of others emerging in this space. That’s not all - there is another complete category of companies that do not directly provide a Cloud, but provide tools to make Cloud Computing easier. Broad categories in this space would be Development Tools Testing Tools Security Tools Management and Monitoring Tools I am in the process of studying these vendors and subsequent blog posts will talk more about specific vendors, tools or whatever else I feel like blogging about that day I would like to invite any readers to help me with my research by posting any information or research about any investments in this space, or any vendors that they would like to chat about.
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