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Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights? I recently wrote a post breaking down the Mormon SEO strategy, which is a very well thought out plan of action.. There seemed to be a lot of interest in the tools I used and the insights they provided. It's impossible to cover all scenarios, but my hope is to show how this data can be used.

The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. The Republic of the Web The web continues to grow at staggering rates. Automated search engines are increasingly unable to turn up useful results to search queries. The small paid editorial staffs at commercial directory sites can't keep up with submissions, and the quality and comprehensiveness of their directories has suffered. Link rot is setting in and they can't keep pace with the growth of the Internet. Instead of fighting the explosive growth of the Internet, the Open Directory provides the means for the Internet to organize itself. As the Internet grows, so do the number of net-citizens. These citizens can each organize a small portion of the web and present it back to the rest of the population, culling out the bad and useless and keeping only the best content. The Definitive Catalog of the Web The Open Directory follows in the footsteps of some of the most important editor/contributor projects of the 20th century. Just as the Oxford English Dictionary became the definitive word on words through the efforts of volunteers, the Open Directory follows in its footsteps to become the definitive catalog of the Web. The Open Directory was founded in the spirit of the Open Source movement, and is the only major directory that is 100% free. There is not, nor will there ever be, a cost to submit a site to the directory, and/or to use the directory's data. The Open Directory data is made available for free to anyone who agrees to comply with our free use license. The Internet Brain The Open Directory is the most widely distributed data base of Web content classified by humans. Its editorial standards body of net-citizens provide the collective brain behind resource discovery on the Web. The Open Directory powers the core directory services for the Web's largest and most popular search

* Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times. * Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet. * Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets. * Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along. * Keep it to yourself: The clichéd "sandwich" tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins. * Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as "lame." * Don't whine: Negative sentiments and complaints were disliked. * Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.

Examples of how educational material as structured data enables new forms of education applications.

"When you click a BurnURL, the experience is a bit different than most shorteners. You'll see what we call the "ShareBar," which includes convenient links to share the story on popular social networks like Twitter, Facebook, and Digg, a hit count showing how many times the link has been visited, and options to vote the story up or down and see the overall rating from visitors. As you can imagine, all of these actions and data points create an opportunity to do lots of interesting stuff, and get back to something similar to the original ReadBurner."

The new BBC web platform for music is online, offering some kind of mash-up presentations of the artists that make use of semantic resources.

Build an AI chatbot from your knowledge base and add it to your website. Chatbase: Build an Artificial Intelligence chatbot trained on your data (chatbase.co).

ThinkUp captures your posts, replies, retweets, friends, followers, and links on social networks like Twitter and Facebook. We'll be adding more networks in the future. ThinkUp stores your social data in a database you control, and makes it easy to search, sort, filter, export, and visualize in useful ways.

NoseRub only defines the social network and some basic content types like media, links, micropublishing and text. You can now add all your contacts to a NoseRub network and aggregate several social networks into just one. And you always have full control of your data, as you can install NoseRub on your own server and have it connect to other servers out there.