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Andy Brudtkuhl

The Local Search Ranking Factors: Ranking High in Google Maps and Yahoo Local - 0 views

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    An excellent post about localized search engine optimization and all the ways your small business can target local search. The items are prioritized so you know which to focus on first.
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    It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
Andy Brudtkuhl

What the Tools Can Do - 0 views

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    When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.
Andy Brudtkuhl

Video SEO Can Change Your Business - 0 views

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    As you push traffic to your website and expand your brand name, you lose out if you don't use the power of online video. Video Search Engine Optimization (VSEO) is a vital and necessary component of a competitive website, and it's not as difficult to implement as you may think.
Andy Brudtkuhl

Promoting Without Being "That Guy" - 0 views

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    "Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you.
Andy Brudtkuhl

Understanding Social Media Metrics: Basic Modeling - 0 views

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    What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.
Andy Brudtkuhl

Why Conversion Rates are Vastly More Important Than Increasing Traffic - 0 views

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    Great points to focus on conversion rates rather than traffic.
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    The most important point every online business needs to know is this: Conversions (how many people take the desired action - whether that is completing a purchase, gaining potential leads, or increasing a subscriber base) are more important by far than increasing traffic.
Andy Brudtkuhl

How to Create a Winning Content Strategy - 0 views

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    Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?
Andy Brudtkuhl

Yahoo Sideline: An Open Source Desktop Twitter Keyword Monitor - 0 views

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    Sideline, announced on the Yahoo user interface blog, is a desktop application that displays real-time mentions of specific keywords, brands, or names. It is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. How does it do this? It pulls keyword mentions from Twitter, of course!
Andy Brudtkuhl

3 Keys to a Successful Web Presence - 0 views

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    There are three basic rules that you need to follow to have a successful Web presence: 1. Brand matters. 2. Usability matters. 3. Search engine optimization matters.
Andy Brudtkuhl

Future of PR: When Agencies Represent Communities -Not Brands - 0 views

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    With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers -rather than brands.
Andy Brudtkuhl

Local Search SEO - 0 views

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    Great tips on Local SEO for niche and small biz. Good copy goes a long way for local SEO but so are inbound links...
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    I know this Local SEO guides have been written many times by others, so I'll try to cover it well enough so readers don't feel the need to read more Local SEO tips and waste more time.
Andy Brudtkuhl

Content is the Most Trusted Form of Advertising - 0 views

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    Use your advertising to start conversations, create content that builds trust and community and you'll harness the ever effective power of advertising for generating leads and sales, you know, until the next new thing comes along.
Andy Brudtkuhl

Google Analytics Tips You Should Know About For Your Blog - 0 views

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    Great list of resources to learn Google Analytics - from beginners to experts
Andy Brudtkuhl

Is Content Marketing Really New? - 0 views

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    Great way of turning advertising copy into a great content strategy...
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    This spot is such good advertising, it's become… content. Which connected a couple of dots for me.
Andy Brudtkuhl

Google to Offer Ads Based on Interests - 0 views

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    Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.
Andy Brudtkuhl

SEO & Analytics: 4 Useful Ways To Assess Your Organic Traffic - 0 views

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    Great tips on developing an organic SEO strategy - aka the BEST SEO STRATEGY
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    When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps.
Andy Brudtkuhl

A 7 Step Web Strategy to Save Your Business - 0 views

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    Jeb makes a great case for developing a web strategy for your business - and provides a seven step strategic plan that should work for you. I'm glad he mentioned something we are always preaching - "Analytics or Tweak and Repeat". Once you implement your strategy you should always be tracking it and honing it.
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    Is your business struggling to survive in the current economic environment? Are you seeing your cash reserves dwindle as new business drys up? Even if you are doing well I have the same advice- Use the web to save and grow your business.
Andy Brudtkuhl

Community Engagement - 0 views

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    Principles of building communities online.
Andy Brudtkuhl

Building your brand through social media - 0 views

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    Barry makes two great points in this post you should look at if you are looking to develop a web strategy for your business.. He makes two great points that are very important for businesses to realize when crafting a social media or community building strategy. If you can engage an audience around your brand by providing them content where and how they want it - you will succeed online and see real conversions - whether it is leads or sales.
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    With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.
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