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Andy Brudtkuhl

Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lif... - 0 views

www.web-strategist.com/...o-the-entire-product-lifecycle

web strategy social media product lifecycle

shared by Andy Brudtkuhl on 01 Dec 08 - Cached
  • Andy Brudtkuhl on 01 Dec 08
     
    You're responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Most folks at your company know this space is important, but don't know how to do it, they are relying on your expertise to think holistically, integrated, and strategically.
Andy Brudtkuhl

Build Your Network Before You Need It - 0 views

www.ryananderson.ca/...our-network-before-you-need-it

web strategy social media

shared by Andy Brudtkuhl on 01 Dec 08 - Cached
  • Andy Brudtkuhl on 01 Dec 08
     
    Build your network before you need it.
Andy Brudtkuhl

Landing Pages - Design Examples - Always test your email delivery and design with... - 0 views

landingpages.tumblr.com/...adobe-email-design

landing page email marketing web strategy

shared by Andy Brudtkuhl on 25 Nov 08 - Cached
  • Andy Brudtkuhl on 25 Nov 08
     
    Good idea... One that I should practice more often, although I'd hope aWeber would take care of this for me :)
  • Andy Brudtkuhl on 25 Nov 08
     
    Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.
Andy Brudtkuhl

Make the most of e-mail marketing - DMNews - 0 views

www.dmnews.com/...121301

internet marketing web strategy email marketing

shared by Andy Brudtkuhl on 25 Nov 08 - Cached
  • Andy Brudtkuhl on 25 Nov 08
     
    Some good tips
  • Andy Brudtkuhl on 25 Nov 08
     
    Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.
Andy Brudtkuhl

Secrets of Web Analytics: A Podcast with Avinash Kaushik - 0 views

www.mpdailyfix.com/...ts_of_web_analytics_a_pod.html

podcast web strategy

shared by Andy Brudtkuhl on 19 Nov 08 - Cached
  • Andy Brudtkuhl on 19 Nov 08
     
    I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash - its 25 minutes long but positively electric!
Joelle Nebbe-Mornod

The disturbing inaccuracy behind Google Analytics - iMediaConnection.com - 0 views

www.imediaconnection.com/...21144.asp

web analytics google metrics visits

shared by Joelle Nebbe-Mornod on 18 Nov 08 - Cached
  • Andy Brudtkuhl on 19 Nov 08
     
    That is disturbing!
Mr. Smith

Filter RSS feeds with Feed Rinse - 0 views

www.feedrinse.com

rss web2.0 tools aggregator

shared by Mr. Smith on 19 Nov 08 - Cached
  • Andy Brudtkuhl on 19 Nov 08
     
    I've been looking at Feed Rinse - That looks very cool. Wonder if they have an API... Could use that in a project I am working on. Thanks for the add Shey.
Andy Brudtkuhl

How to Write Compelling White Papers (Your Audience Will Really Want to Read) - 0 views

www.marketingprofs.com/...clutter1.asp

web strategy pr whitepaper

shared by Andy Brudtkuhl on 18 Nov 08 - Cached
  • Andy Brudtkuhl on 18 Nov 08
     
    As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it.
Andy Brudtkuhl

11 Ways to Use Twitter to Help Your Site Go Viral - 0 views

www.twitip.com/ter-to-help-your-site-go-viral

twitter web strategy getanewbrowser

shared by Andy Brudtkuhl on 18 Nov 08 - Cached
  • Andy Brudtkuhl on 18 Nov 08
     
    Twitter is one of the most satisfying ways to spread your website or idea. In addition to referrals, you can also gain loyal users, expert opinions, and possibly friends. It's unlike any other medium in its ability to propagate interesting things. Word of mouth has always been the best advertising and Twitter is the best vehicle on the internet for word of mouth.
  • Andy Brudtkuhl on 18 Nov 08
     
    Spreading your links and ideas virally with twitter
Andy Brudtkuhl

The Feedback Loop Gap - 0 views

adcentercommunity.com/...the-feedback-loop-gap.aspx

web strategy analytics

shared by Andy Brudtkuhl on 17 Nov 08 - Cached
  • Andy Brudtkuhl on 17 Nov 08
     
    More on web analytics...
  • Andy Brudtkuhl on 17 Nov 08
     
    "We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."
Andy Brudtkuhl

Bounce Rates - 0 views

www.vanseodesign.com/...bounce-rates

analtyics web strategy

shared by Andy Brudtkuhl on 17 Nov 08 - Cached
  • Andy Brudtkuhl on 17 Nov 08
     
    Learn what bounce rates are, how they affect you, and what you can do to improve your user's experience.
  • Andy Brudtkuhl on 17 Nov 08
     
    Bounce rates can be an important measurement for your website and web pages. They can help determine whether a certain ad campaign is successful, whether you're targeting the right keywords, or whether changes you make are improving your site. Knowing the bounce rate of your site and individual pages can give clues about what is and isn't working for your site.
Andy Brudtkuhl

27 Features That Make Google Analytics Best of Breed - 0 views

mashable.com/...27-google-analytics-features

analytics web strategy

shared by Andy Brudtkuhl on 17 Nov 08 - Cached
  • Andy Brudtkuhl on 17 Nov 08
     
    Google Analytics tips - ESSENTIAL knowledge for an effective web strategy
  • Andy Brudtkuhl on 17 Nov 08
     
    So you've just gotten access to the shiny new version of Google Analytics? Here are the 27 essential features of the best analytics software money can buy (it's free, of course), and how to utilize them to your advantage.
Andy Brudtkuhl

Joe The Plumber's Landing Page - 0 views

www.avc.com/...joe-the-plumber.html

web strategy localization media getanewbrowser

shared by Andy Brudtkuhl on 17 Nov 08 - Cached
  • Andy Brudtkuhl on 17 Nov 08
     
    But one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.
Andy Brudtkuhl

ROI for Social Media Marketing: It's Complicated - 0 views

www.pr-squared.com/...or_social_media_marketing.html

pr social media roi web strategy

shared by Andy Brudtkuhl on 17 Nov 08 - Cached
  • Andy Brudtkuhl on 17 Nov 08
     
    Know your objectives in advance. Start small, when possible: think "proof of concept." Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.
Andy Brudtkuhl

A framework for measuring social media - 0 views

www.beingpeterkim.com/...a-framework-for.html

social media web strategy analytics

shared by Andy Brudtkuhl on 17 Nov 08 - Cached
  • Andy Brudtkuhl on 17 Nov 08
     
    Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Although users interact with channels in different ways, four common factors quantify social media success: Attention, Participation, Authority, and Influence.
Andy Brudtkuhl

A Skeptic's Guide to Social Media Press Releases - 0 views

www.rocketwatcher.com/...cial-media-press-releases.html

smpr web strategy social media

shared by Andy Brudtkuhl on 14 Nov 08 - Cached
  • Andy Brudtkuhl on 14 Nov 08
     
    Great rundown of two successful social media press releases from a skeptical PR consultant
Andy Brudtkuhl

Success with Social Media Releases - 0 views

www.pr-squared.com/...ss_with_social_media_rele.html

web strategy smpr

shared by Andy Brudtkuhl on 14 Nov 08 - Cached
  • Andy Brudtkuhl on 14 Nov 08
     
    success story of using social media press releases
  • Andy Brudtkuhl on 14 Nov 08
     
    be a long slog. But I've also often said that its Web-friendly, social nature will put the SMR on "the right side of history." Experiences like Beth and April's are further evidence that change is a'foot.
Andy Brudtkuhl

Managing Online Reputation with SEO, Social Media & PR | Online Marketing Blog - 0 views

www.toprankblog.com/...reputation-seo-social-media-pr

orm onlinereputationmanagement social media web strategy

shared by Andy Brudtkuhl on 14 Nov 08 - Cached
  • Andy Brudtkuhl on 14 Nov 08
     
    The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.
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