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Excellent post - thanks for sharing Shey

Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide

The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.

1. Linking Out Encourages Participation 2. Linking Out Incentivizes Linking In 3. Search Engines Likely Reward It 4. It Makes Your Site More Valuable 5. Linking Out Sends Trackable Traffic

As I mentioned last year - as well as on many posts since - analytics is a critical facet of your web strategy not only because it provides measurement, but it is one of the most valuable research tools you have at your disposal. Most people install analytics on their website and never look at the data again. There are many reasons for this. Some people don't have time and most just don't know what the data means.

A great tool to build social media press releases

PitchEngine shakes up the PR industry making it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free. Our PitchEngine SMR takes the press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more. Upgrade to a customized newsroom for your brand or client and we'll host a full archive of your PitchEngine SMRs for your corporate website and share them with our database of media users. Save money, save time, and step up your PR to the next generation with PitchEngine.

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash - its 25 minutes long but positively electric!

Twitter is one of the most satisfying ways to spread your website or idea. In addition to referrals, you can also gain loyal users, expert opinions, and possibly friends. It's unlike any other medium in its ability to propagate interesting things. Word of mouth has always been the best advertising and Twitter is the best vehicle on the internet for word of mouth.

Spreading your links and ideas virally with twitter

Learn what bounce rates are, how they affect you, and what you can do to improve your user's experience.

Bounce rates can be an important measurement for your website and web pages. They can help determine whether a certain ad campaign is successful, whether you're targeting the right keywords, or whether changes you make are improving your site. Knowing the bounce rate of your site and individual pages can give clues about what is and isn't working for your site.

Free landing page templates - but most importantly a quick overview on what a landing page is and why you need to use them.

A landing page is a special page created for the express purpose of "converting" website visitors - to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.

Some of these *really* do work.. I'm testing others on GetANewBrowser.com

Some of these are re-hashed but it's a great review on ways to optimize your website to increase RSS subscribers

Though written to solve this "duplicate content" issue specifically for Wordpress (including a plugin to do this automatically for you) the basic jist of using noindex tags in your CMS everywhere BUT the main article page to prevent duplicate content from diminishing your page rank and diluting your website is an excellent point.

Very basic techniques to learn how to choose keywords for your website and get higher ranking in search engine by using Google Adwords.

Find Forums to post in to promote your websites

How to funnel website visitors into leads and customers and track the entire process.

From time to time you'll probably want to send a website visitor who tries to access a page that has moved, been deleted, etc to a brand spanking new page of which quite possibly will have the content they were looking for. In this article I'll introduce you to the 301 re-direct, show you how to create one, and you'll see why sometimes just depending on the 404 page isn't practical. I'll also show you various methods to create one by using PHP, ASP, and HTML.

The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.

Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?

In this article I'll give you a few tips that have helped me over a bit of time to save a bit of time. The fact that running a website and writing for it as well can require quite a bit of time and dedication, we all need new ways to help us publish and promote our articles quicker. While this tutorial was written with a focus on the Wordpress CMS, I think any webmaster will be able to take something away with them from it.