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Last year this time we posted about setting up a budget for your web strategy.. So, we decided to do the same this year. When we plan a web strategy for our clients it always includes a cost budget and time budget . Here's a generic version of our web strategy budget, including what 48Web budgets for our web strategy. This post turned out extremely long so we'll be releasing it in chunks - for easier reading. In this post we'll cover the hosting aspect of your web strategy.

As I mentioned last year - as well as on many posts since - analytics is a critical facet of your web strategy not only because it provides measurement, but it is one of the most valuable research tools you have at your disposal. Most people install analytics on their website and never look at the data again. There are many reasons for this. Some people don't have time and most just don't know what the data means.

At the 2010 Inbound Marketing Summit in Boston, Bernie Borges was a panelist on the topic of "Driving More Qualified Leads into your Funnel." One of the questions from the audience was from a marketer who shifted his 2010 online marketing budget from paid to organic inbound marketing. He said that his lead performance had declined and asked for input on how to address it. He didn't give any other details, so Bernie gave his input from both a B2B and B2C perspective. Read more...

Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" - a video professional and publicist skilled at more than one job that relates to their business and their online community.

We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.

Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:

Great tips on budgeting time for your online reputation management

Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.