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In the ever-evolving world of social media, public relations professionals (PR) and journalists have more opportunities than ever to build strong relationships. It serves each of us well to stay up on social media trends-learning faster, easier ways to share information. With that, here are 10 of the best social media tools for PR professionals and journalists:

As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it.

I've been looking at Feed Rinse - That looks very cool. Wonder if they have an API... Could use that in a project I am working on. Thanks for the add Shey.

To survive, publishers have to let this one go. Digital (online and mobile) is the future; younger people have already adopted digital media as a lifestyle, and they're not going to miraculously start reading print newspapers in any significant numbers as they grow older. Print will continue to decline as its core audience ages. So put the future at the center of the company, not the past. Now, and not before it's too late.

Build your network before you need it.

Good idea... One that I should practice more often, although I'd hope aWeber would take care of this for me :)

Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.

Some good tips

Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.

Twitter is one of the most satisfying ways to spread your website or idea. In addition to referrals, you can also gain loyal users, expert opinions, and possibly friends. It's unlike any other medium in its ability to propagate interesting things. Word of mouth has always been the best advertising and Twitter is the best vehicle on the internet for word of mouth.

Spreading your links and ideas virally with twitter

That is disturbing!

Know your objectives in advance. Start small, when possible: think "proof of concept." Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.

Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Although users interact with channels in different ways, four common factors quantify social media success: Attention, Participation, Authority, and Influence.

Great rundown of two successful social media press releases from a skeptical PR consultant

great insight from GaryV on monetizing your blog / vlog / podcast / etc.

Gary Vaynerchuk sits down today and shows you how he thinks you should approach monetizing your content.

In the end you will realize, as I did, Google AdSense is just the beginning of your online income. Once you expand your horizons, you can make serious strides toward expanding your bottom line.

Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?

A great starter guide for SEO - if you want to start learning, this guide is a great start.

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

Free landing page templates - but most importantly a quick overview on what a landing page is and why you need to use them.

A landing page is a special page created for the express purpose of "converting" website visitors - to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.

Some of these *really* do work.. I'm testing others on GetANewBrowser.com

Some of these are re-hashed but it's a great review on ways to optimize your website to increase RSS subscribers