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The first thing clients say to me when requesting SEO is invariably centered around rankings. "I want to be position so and so, for such and such a keyword." And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn't always about ranking. And rankings aren't an overnight success story - they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for "xyz" may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for "uvwxyz" and "abcdefg" may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers -rather than brands.

Use your advertising to start conversations, create content that builds trust and community and you'll harness the ever effective power of advertising for generating leads and sales, you know, until the next new thing comes along.

Chris Farrell has the best membership site teaching internet marketing that I know of. This is my affiliate sign-up page to get his free book and start receiving the 26 video free course he offers. The membership site is the only way anyone makes any money, though after watching his videos, it is likely you will want more! Honesty and integrity in a very pleasant package.

Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?

A great guide on trying to get more user interaction with your blog or website. Comments are the first and easiest way to start a discussion... Discussions with your community are KEY to an effective web strategy.

But even when your blog software hands you all your commenting capabilities, there are other things you can and should do to get people to comment. So here it is: the 7 step guide to getting more comments.

good starting part reading list for those wanting to get a lay of the social marketing land.