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Here is advice from Bing's webmaster on how to best build links and improve your search engine performance - in a nutshell, treat your website like a brand. Excellent article and a good read.

Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" - a video professional and publicist skilled at more than one job that relates to their business and their online community.

Keyword optimization is the simgle most important aspect of reaching the top of the search engine results. It's amazingly simple to do, but so many people miss the most important concepts.

What does this say about SMB's and social media? This piece says, that SMB's are: "Still feeling their way into social media..." Interesting. What's your take?

This is probably a good reason why everyone displaced from a marketing or PR job is now a social media expert :) because they're trying to help SMB's learn how to make this work for themselves. We're seeing great results with businesses we work with but those all take a "long term approach" and realize that seeing results takes a "cultural shift" not a new set of tools.