The value of a product for users shifts as it moves through the product lifecycle. Initially it is about new functionality, later it is about user experience and price.
This simple plugin lets you optimize your landing pages (as posts or pages) using the Google Website Optimizer without needing to edit the HTML code of the theme.
In the first part of this series, I provided an overview of Online Reputation Management (ORM) and why it's an important activity to adopt in your business and professional life. This post will outline some of the free tools available for monitoring your online reputation.
Great list of items you need to address when deciding on processes to manage web analytics in your company. My best advice is to find someone to dedicate an hour a day to your web analytics.
It's not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says "Hey, I think we need analytics" to the night you get Employee of the Year for leading a company-wide turnaround.
SociafyQ is an analytics tool that measures growth across numerous major social network presences, including Facebook, YouTube and Twitter, and includes tracking tools for blog keywords. Desktop data widget connections coming in a matter of hours.
All,
I thought this analytics tool is especially relevant to your work. Please let us know if there are additional features that would be helpful, as we developed it to inform our own work (mainly on the nonprofit side) and thought it would be relevant to others.
Cheers,
--Dave
From time to time you'll probably want to send a website visitor who tries to access a page that has moved, been deleted, etc to a brand spanking new page of which quite possibly will have the content they were looking for. In this article I'll introduce you to the 301 re-direct, show you how to create one, and you'll see why sometimes just depending on the 404 page isn't practical. I'll also show you various methods to create one by using PHP, ASP, and HTML.
The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.
In this article I'll give you a few tips that have helped me over a bit of time to save a bit of time. The fact that running a website and writing for it as well can require quite a bit of time and dedication, we all need new ways to help us publish and promote our articles quicker. While this tutorial was written with a focus on the Wordpress CMS, I think any webmaster will be able to take something away with them from it.
With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers -rather than brands.
I know this Local SEO guides have been written many times by others, so I'll try to cover it well enough so readers don't feel the need to read more Local SEO tips and waste more time.
Use your advertising to start conversations, create content that builds trust and community and you'll harness the ever effective power of advertising for generating leads and sales, you know, until the next new thing comes along.
An excellent post about localized search engine optimization and all the ways your small business can target local search. The items are prioritized so you know which to focus on first.
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
Innovation around Web 2.0 technologies continues to pick up steam as companies look for ways to cut spending and get more from the solutions they choose. Polly Traylor outlines some of the Web-oriented tools and strategies.
What a great resource! These folks have done simple training videos on many of the most popular and functional solutions around for Twitter, Wordpress, etc. This is a GREAT starting point to build a base of knowledge.