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Andy Brudtkuhl

My 'Crisis' Advice to Newspaper Company CEOs: 11 Points to Ponder - 0 views

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    To survive, publishers have to let this one go. Digital (online and mobile) is the future; younger people have already adopted digital media as a lifestyle, and they're not going to miraculously start reading print newspapers in any significant numbers as they grow older. Print will continue to decline as its core audience ages. So put the future at the center of the company, not the past. Now, and not before it's too late.
Andy Brudtkuhl

Social Media Comes Of Age: Blackshaw Reflects On Marketing And The Web In 2008 - 0 views

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    Great rundown of social media and new media success in 2008
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    2008 was a newsworthy - albeit, topsy-turvy - year for marketers and researchers. Importantly, social media evolved from experimental sideline to a mainstream attraction. Twitter saw huge growth rates, Barack Obama rewrote the rules of digital marketing, and user-engagement, and "service is marketing" Zappos.com re-wrote new rules for building brands and rewiring e-commerce. Facebook trended upward, MySpace held steady, and reputation-broker Wikipedia continued marching to the top of Google search results.
Andy Brudtkuhl

Social Media PR Press Release Builder - 0 views

shared by Andy Brudtkuhl on 12 Nov 08 - Cached
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    A great tool to build social media press releases
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    PitchEngine shakes up the PR industry making it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free. Our PitchEngine SMR takes the press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more. Upgrade to a customized newsroom for your brand or client and we'll host a full archive of your PitchEngine SMRs for your corporate website and share them with our database of media users. Save money, save time, and step up your PR to the next generation with PitchEngine.
Doug Mitchell

The Digital Marketing Essential Reader | Six Pixels of Separation - Marketing and Commu... - 1 views

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    good starting part reading list for those wanting to get a lay of the social marketing land.
Andy Brudtkuhl

Social Media Optimization: 16 Rules Revisited - 0 views

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    Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
willygreg1

New Free eBook About Digital Strategy, The Honey Pot is Live! - 0 views

Our agency just launched a new ebook last week called The Honey Pot. It's written by our President, Dan Kurani. While it covers most things interactive, it's really focused on developing a pull m...

digital strategy guide interactive marketing branding ebook

started by willygreg1 on 20 Nov 09 no follow-up yet
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