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Jeff Johnson

20 Social Networking Sites for Business Professionals - 5 views

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    Many of us actively use sites like Twitter and Facebook to promote our businesses. And those of us looking to connect with more business-related contacts may turn to sites like LinkedIn to develop relationships with people we have worked with or may want to work with. With the growing use of social networking by business professionals, there is a growing number of social networking sites focused on business users and meeting their needs. Here is a list of 20 social networking sites for entrepreneurs, business owners and professionals that are worth a look.
Andy Brudtkuhl

The Best Things in Life are Free - 0 views

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    This is a great explanation of how you can start, run, and grow a business for free - with a good web strategy...
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    But in our evolving Web 2.0 world and with Google leading the way, the rules have changed: You can get something for nothing--and for entrepreneurs, that something can have a significant impact on their businesses. Today, the web is full of free tools to help entrepreneurs start, run and grow their businesses for next to nothing. It'll just cost you some time and an internet connection.
Andy Brudtkuhl

Is Content Marketing Really New? - 0 views

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    Great way of turning advertising copy into a great content strategy...
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    This spot is such good advertising, it's become… content. Which connected a couple of dots for me.
Andy Brudtkuhl

Ultimate How-To: Grow Your Social Media Network - 0 views

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    We are always talking about building a community. It's the first thing we recommend for many reasons... This is a good overview on how to find, build, and grow your online community
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    In social media, who you know - or who knows you - can certainly make all the difference. That's why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.
Andy Brudtkuhl

A Social Media Strategy for Restaurants - 0 views

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    Great social media strategies for resaurants
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    The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.
Andy Brudtkuhl

Five Ways Web Professionals Should Be Proactive In a Recession - 0 views

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    1. Learn How to Adjust at Your Day Job 2. Understand How Social Media is a Risk and Opportunity 3. Use Online Networking Tools to Connect 4. Attend Real World Events 5. Always Be Looking For Opportunities
Andy Brudtkuhl

Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lif... - 0 views

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    You're responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Most folks at your company know this space is important, but don't know how to do it, they are relying on your expertise to think holistically, integrated, and strategically.
Andy Brudtkuhl

Four Business Opportunities for the Evolved PR Agency - 0 views

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    For years the Public Relations industry has ironically one of the worst reputations -esp since they are hired to look after the reputations of their own clients. Things only got worse as some brands got punk'd; the introduction of self-publishing tools that allowed anyone to connect to each other using social technologies, causing a shift in power. We've already talked to death about the risks and the changes that are happening to this industry, yet I'm hoping to elevate the viewpoint out of the gutter and focus on the larger opportunities -and risks at the industry level.
Andy Brudtkuhl

Measuring & Selling the Value of SEO for Public Relations - 0 views

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    Start with goals for well defined outcomes
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    Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it's important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.
Dave Crusoe

SociafyQ: Analyize Your Social Media - 1 views

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    SociafyQ is an analytics tool that measures growth across numerous major social network presences, including Facebook, YouTube and Twitter, and includes tracking tools for blog keywords. Desktop data widget connections coming in a matter of hours.
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    All, I thought this analytics tool is especially relevant to your work. Please let us know if there are additional features that would be helpful, as we developed it to inform our own work (mainly on the nonprofit side) and thought it would be relevant to others. Cheers, --Dave
anonymous

Social Technology Impacts Every Customer Touchpoint « Web Strategy by Jeremi... - 0 views

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    Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization.  In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way.  As a result, expect social technologies to impact every employee and customer touchpoint.   CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.
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