Don't just claim massive enrolments, justify the completions. A case study in very poor retention in a Coursera course. The comments suggest that Open is key and that there is no evidence that Massive adds any qualitative value in MOOCS.
Whoever the folks are at StooTV, they have pulled together clips of 30 action films from 1919 and 1973, and put them side by side with almost the same scenes from Raiders of the Lost Ark- it is about 13 minutes of shot-by-shot comparison.
"I am looking for digital files--written words, poems, original music, audio recordings, videos, animations, anything you can create that says something about this moment in time, what you are doing, or the place you are at, you or the sounds in your back yard--or even what you had for lunch today. Capture your moment!"