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The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online marketing campaigns using Google AdWords & Google+. As well, students and their professors can win great prizes. Over 50,000 students from almost 100 countries have participated in past years.

"The question I'd ask: is the money that mass-marketing colleges are spending on marketing themselves and scaling themselves well spent? Are they organizing for changing lives or for ranking high? Does NYU have to get so much bigger? Why?"

Insightful post on the trends in the LMS market. It doesn't really address the potential for the demise of the LMS alongside the rise of the independent and open services that education is exploring, e.g. YouTube, WordPress, etc.

"Another market where eBooks have a lot of potential is education... Surprisingly though, it's not iPad and eReaders that are driving the eTextbook market - but PCs and netbooks." *Be sure to read the comments too.*

"As Apple's iPad continues its strong sales pace, the touchscreen tablet has narrowed the gap with Amazon's Kindle in terms of e-reader hardware market share."

Interesting use of Inkling market prediction software to poll website vistors. More information at http://markets.nitle.org/

interesting take on marketing

Marketing but some good stuff in the final 'Nutshell' section where it makes the connection to people.

Great post from Mark Smithers bemoaning the ownership of social media by marketing gurus in universities

"The ins and outs of online video There is a lot of discussion at present about video content at present including from the Minister, regulator, broadcasters, new competitors, ISPs, and commentators (not to mention TUANZ itself: ed). This post tries to make sense of all that. It looks at the state of broadcasting in New Zealand and reviews the prospects for greater competition. Part 1 sets out how things look at present, and explains some of the basic issues. Part 2 looks at where the market might be headed, and whether the government needs to get more directly involved."

Interesting statistics on 2011 tablet sales in Aus/NZ: iPad 2 capturing 71% c.f. Android's 27% of NZ market. WiFi-only tablets dominating.

I wonder how much the wifi is driven by the cost difference for 3g? Also, how many only really use at home and then how many people are disappointed that they can't get wifi when they are out?

"Individual [OER] projects have been getting institutional buy-in to OER release, particularly where it can be shown to support other, existing, priorities and strategies, such as sustainability, lowering environmental impact, or marketing."<--true of all projects?

"Back in March I served on a panel along with Liz Gross, Ed Cabellon, and Greg Heiberger at the #sxswEDU conference. Here are some of the highlights: Greg and I talk about our latest research on using Twitter to support students throughout their first year of college. I summarize my recent research on using Facebook in education. Greg explores the future of higher education and how new technologies can be used to effectively improve student success. Liz discusses how to use Facebook to market your institution and programs. Ed explains how to frame productive social media use to administrators. I get snarky about EdTech startups and how they don't communicate with educators."

Interesting article on the fracturing of the computing market and why Windows may become an also ran.

Some useful points gathered in one place about selling services to staff. I think that we know all of these but handy to have in one place.

Another fun toy. It calculates the 'value' of your website (values vary according to the "fluctuation of the market") based on its rankings and traffic.

"Access your Zotero library from your [Android] mobile device!"

Digital storytelling mashup - audio and map and global. MAybe we should market Stephen? :)

"The report found that 2.1 million online users in New Zealand watched online video in February 2011, representing 77 percent of the total online population. Google Sites led the market as the top online video property, driven largely by viewership at YouTube.com."