A new set of design features developed by the BBC drawing on informal as well as formal learning. Learner and user centred, it pays particular attention to the emotional aspects of learning.
Like most marriages, the tie between citizens and the big corporations that dominate the web is one of both great joy and intense resentment.
On the one hand, they are very good at helping us with web chores: Need information? Google has more of the stuff than you could ever process. Want to keep in touch with friends? Facebook eliminates the need to pick up the phone.
On the other, they do not always give us the space we need. Privacy, it seems, is becoming the thorn in the side of this marriage of convenience.
"And yes, of course, there should be a digital storytelling App. But it won't be easy to design because the hardest thing for people to learn isn't technique, it is confidence."