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Sisteme expert - 0 views

software.ucv.ro/...Se_curs.htm
shared by cezarovidiu on 24 Nov 13 - No Cached
  • cezarovidiu on 24 Nov 13
     
    "sisteme expert"
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Category: APEX Tricks - 0 views

dbswh.webhop.net/...f apex report jscript
shared by cezarovidiu on 11 Apr 14 - No Cached
  • APEX 4.2 resizable interactive report column heading menu
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Complex OBIEE Reports - Emulating QlikView in OBIEE - 0 views

everythingoracle.com/obieesmpqv.htm obiee QlikView
shared by cezarovidiu on 11 Apr 14 - No Cached
  • So, one alternative to installing a QlikView platform is to build QlikView-style displays with QlikView-style performance directly within OBIEE.
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What's in a Tag? | ClickZ - 0 views

www.clickz.com/...what-s-in-a-tag tag-management analytics
shared by cezarovidiu on 10 Apr 14 - No Cached
  • The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers.
  • It's the early days for tag management, but the industry is growing rapidly because it's not so much about tags, but about the bigger challenge of using digital data.
  • Where does tag management fit in the data picture? Here's an example someone shared with me recently: He had gone to an antivirus product's website, read the reviews, and bought the software. In the days that followed, however, he suddenly began to see banner ads from that same software maker whenever he visited CNN, ESPN, and other favorite websites. The software maker knew he had visited its website, but not that he already bought the product. They were retargeting him with banner ads at unnecessary cost and no purpose.
  • ...11 more annotations...
  • Tag management fixes this problem.
  • Most marketing teams struggle with the volume, velocity, and variety of digital data generated every time someone touches the brand. You need insights from the data. You need to understand cross-channel behavior and run predictive "what if" scenarios to improve the effectiveness of your media mix. Tag management can create a foundation to make it easier to use multichannel marketing analytics for these purposes.
  • But one of the big improvements introduced by tag management systems is this: non-technical marketers can do their own tag management.
  • No need to ask IT to deploy tags.
  • You can deploy just one tag, sometimes even just a single line of code, and then manage all the tags through a single user interface.
  • That's a big change from being forced to modify source code on your website.
  • The best tag management systems unite tagged data in one place - automatically.
  • Now the best tag management systems track a data record each time a consumer touches your brand - and deliver it to you in one place.
  • what each consumer has viewed, on what platform, how long they spent with your content, and whether they purchased anything. You get a unified view for everything the consumer has done across all marketing channels.
  • they include the right to be forgotten, easier access to your own data, explicit consent over the use of your data, and privacy by design by default.
  • And, it's clear that the best tag management systems can be a foundation for building those elusive, one-to-one relationships with customers, while using marketing analytics to further improve your marketing decisions about how, when, and where to relate to them.
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Is Big Data Really Working for Marketers? | ClickZ - 0 views

www.clickz.com/...a-really-working-for-marketers
shared by cezarovidiu on 09 Apr 14 - No Cached
  • Channel Optimization. Many marketers struggle to optimize each individual channel, let alone optimizing at a customer level across many channels. To the extent that Big Data can help marketers understand what is important in the moment and across touch points, that could be valuable, but it seems more of us need stronger attribution models and analytics methodologies more than access to data. Big Data does seem to be valuable if you want to understand which customers are highest value within each channel and across channels, because the platforms that manage Big Data can handle both structured and unstructured data - which is what you need to truly include Web/clickstream and social data in your analysis.
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Spark SQL: Manipulating Structured Data Using Spark - 0 views

databricks.com/...ructured-data-using-Spark.html bigdata spark sql
shared by cezarovidiu on 22 Apr 14 - No Cached
  • Manipulating Structured Data Using Spark
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oracle - Update Apex Tabular form with PLSQL - Stack Overflow - 0 views

stackoverflow.com/...e-apex-tabular-form-with-plsql apex update tabular-form pl_sql
shared by cezarovidiu on 23 Apr 14 - No Cached
  • Update Apex Tabular form with PLSQL
  • for i in 1..apex_application.g_f02.count loop update dept set dname = apex_application.g_f03(i) where deptno = apex_application.g_f02(i); end loop;
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