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cezarovidiu

Static IP Address Assignment - 0 views

  • Static IP Address Assignment To configure your system to use a static IP address assignment, add the static method to the inet address family statement for the appropriate interface in the
  • file /etc/network/interfaces.
  • The example below assumes you are configuring your first Ethernet interface identified as eth0. Change the address, netmask, and gateway values to meet the requirements of your network. auto eth0 iface eth0 inet static address 10.0.0.100 netmask 255.255.255.0 gateway 10.0.0.1
cezarovidiu

Successful Social Marketing is So Much More Than Social Media | ClickZ - 0 views

  • In the past, prospects primarily accessed information about a company by interacting directly with a salesperson.
  • As media evolved, mass ads, events, direct mail, and more recently, email, have been the primary tools for engagement.
  • Given the number of consumers posting, blogging, tweeting, liking and sharing, the question for marketers is no longer, Should I use social? It's, How do I use social to its full potential?
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  • Social channels are inherently built for sharing and engagement, making them the perfect place to cultivate valuable business relationships. Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI.
  • It can be tempting to jump right in to all the social media sites out there and start posting away. However, before you publish that first nugget of social marketing content, you need to develop your plan.
  • goals and metrics
  • Build a team that is willing and able to dedicate adequate time to social media endeavors.
  • Many marketers fall into the trap of thinking that social media campaigns can be dealt with on an ad hoc basis, but this couldn't be further from the truth. You don't want your company's online personality to come across as erratic or disjointed, so create a policy that guides those who are participating in the social marketing effort and be sure those guidelines are enforced.
  • Once everyone is on board, encourage them to create engaging content. A good starting place is to ask your team members to answer some of the most frequently asked questions they receive on the various social channels. If everyone is a content creator, you'll never be short of ideas.
  • Word-of-mouth is incredibly powerful and the "share" button on every social media channel allows you to tap into millions of different networks. One of the best ways to interact with your audience is by giving them content they genuinely want to share with their networks. Peer recommendation is extremely valuable because people believe their friends much more readily than a company or marketer.
  • A "Refer-a-Friend" campaign promotes a compelling offer via email marketing and social networks, then grants access to special offers for both the referrers and those referred. Using these campaigns will allow you to gather important metrics, like tracking who the biggest influencers are.
  • A "Social Sweepstakes" campaign allows your entrants to spread the word on your behalf. Through the sweepstakes entry, you gain important user data like who is sharing and where they are sharing most.
  • Finally, a "Flash Deal" campaign is similar to Groupon. Flash deals offer a limited amount of deals for a specific time period through your social platforms. If you use these campaigns, be sure to let participants track the deal's progress! These campaigns are fun and viral ways to spread brand awareness and boost new customer numbers with sharing.
  • make sure your shares are measurable. Monitoring social share numbers is not only an easy way to tell what's working and what's not, but also allows you to see your ROI by showing how far your social reach is in relation to how much time and resources you've put in.
  • Google Alerts and search functions, or enterprise level software like Viral Heat or Radian6.
  • Once you hear what people are saying, you can engage them with relevant responses.
  • Social has evolved into much more than just a channel or tactic and should be an ever-present strategy in all aspects of your marketing. Ultimately, if you come up with a plan, encourage creative content, incorporate social marketing into every stage of your funnel, and measure your results, you'll start to see your social efforts move the ROI needle in the right direction.
cezarovidiu

Oracle BI Blog - EPM, Business Intelligence, and OBIEE: OBIEE 11g, Setup Client DSN for... - 0 views

  •  
    "After installing the OBI 11g client tools each OBI developer or administrator will need to access the Oracle BI RPD using the OBI Administration Tool. The Administration Tool is the GUI that connects to the Oracle BI Server RPD in Online mode (or on the network in offline mode) allowing development and administration functionality of the RPD. The informal video below highlights the process in which to create an ODBC data source connection to the Oracle BI server and test that the connectivity is working."
cezarovidiu

How Do I Enable Remote Access To MySQL Database Server? - MySQL - ServerGrove Support - 0 views

  • Step 3: Edit the my.cnf file
  • Search for the following line:[mysqld] Make sure line skip-networking is commented (or remove line) and add following line:bind-address=YOUR-SERVER-IPSo if your IP is 69.195.199.51 the entire block should look like this:[mysqld] port = 3306 socket = /var/lib/mysql/mysql.sock skip-locking key_buffer_size = 16K max_allowed_packet = 1M table_open_cache = 4 sort_buffer_size = 64K read_buffer_size = 256K read_rnd_buffer_size = 256K net_buffer_length = 2K thread_stack = 128K bind-address = 69.195.199.51 # skip-networking
  • Step 4: Save & RestartSave your edits by clicking on the Save button and restart MySQL by clicking RestartStep 5: Grant access to remote IP addressGo to the terminal in the control panel and log in (or connect via SSH) and connect to your MySQL database.$ mysql -u root -p mysqlGrant access to a new database If you want to add a new database called foo for user bar and remote IP 69.195.199.100 then you need to type the following commands at mysql> prompt:mysql> CREATE DATABASE foo; mysql> GRANT ALL ON foo.* TO bar@'69.195.199.100' IDENTIFIED BY 'PASSWORD';How Do I Grant Access To An Existing Database? To grant access to an existng database called foo for user bar and remote IP 69.195.199.100 type the following command At mysql> prompt for existing database, enter:mysql> GRANT ALL ON foo.* TO bar@'69.195.199.100' IDENTIFIED BY 'PASSWORD';
cezarovidiu

Gartner's Magic Quadrant for Social CRM and the Social Enterprise - Forbes - 0 views

  • Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social Enterprise as defined by Salesforce.com, heavily promoted at their DreamForce event last month in San Francisco, capitalizes on these factors which are critical for any CRM system to succeed.
  • Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social Enterprise as defined by Salesforce.com, heavily promoted at their DreamForce event last month in San Francisco, capitalizes on these factors which are critical for any CRM system to succeed.
  •  
    "Gartner's Magic Quadrant for Social CRM and the Social Enterprise"
cezarovidiu

BI Brief - Four Legs of a Successful Business Intelligence (BI) Project Team - 0 views

  • 1. Project Sponsorship and Governance 2. Project Management 3. Development Team (Core Team) 4. Extended Project Team
  • 1. Project Sponsorship and Governance IT and the business should form a BI steering committee to sponsor and govern design, development, deployment, and ongoing support. It needs both the CIO and a business executive, such as CFO, COO, or a senior VP of marketing/sales to commit budget, time, and resources. The business sponsor needs the project to succeed. The CIO is committed to what is being built and how.
  • 2. Project Management Project management includes managing daily tasks, reporting status, and communicating to the extended project team, steering committee, and affected business users. The project management team needs extensive business knowledge, BI expertise, DW architecture background, and people management, project management, and communications skills. The project management team includes three functions or members: Project development manager - Responsible for deliverables, managing team resources, monitoring tasks, reporting status, and communications. Requires a hands-on IT manager with a background in iterative development. Must understand the changes caused by this approach and the impact on the business, project resources, schedule and the trade-offs. Business advisor - Works within the sponsoring business organization. Responsible for the deliverables of the business resources on the project's extended team. Serves as the business advocate on the project team and the project advocate within the business community. Often, the business advocate is a project co-manager who defers to the IT project manager the daily IT tasks but oversees the budget and business deliverables. BI/DW project advisor - Has enough expertise with architectures and technologies to guides the project team on their use. Ensures that architecture, data models, databases, ETL code, and BI tools are all being used effectively and conform to best practices and standards.
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  • 3. Development Team (Core Team) The core project team is divided into four sub-teams: Business requirements - This sub-team may have business people who understand IT systems, or IT people who understand the business. In either case, the team represents the business and their interests. They are responsible for gathering and prioritizing business needs; translating them into IT systems requirements; interacting with the business on the data quality and completeness; and ensuring the business provides feedback on how well the solutions generated meet their needs. BI architecture - Develops the overall BI architecture, selects the appropriate technology, creates the data models, maps the overall data workflow from source systems to BI analytics, and oversees the ETL and BI development teams from a technical perspective. ETL development - Receives the business and data requirements, as well as the target data models to be used by BI analytics. Develops the ETL code needed to gather data from the appropriate source systems into the BI databases. Often, a system analyst who is a expert in the source systems such as SAP is part of the team to provide knowledge of the data sources, customizations, and data quality. BI development - Create the reports or analytics that the business users will interact with to do their jobs. This is often a very iterative process and requires much interaction with the business users.
  • 4. Extended Project Team There are several functions required by the project team that are often accomplished through an "extended" team: Players - A group of business users are signed up to "play with" or test the BI analytics and reports as they are developed to provide feedback to the core development team. This is a virtual team that gets together at specific periods of the project but they are committed to this role during those periods. Testers - A group of resources are gathered, similarly to the virtual team above, to perform more extensive QA testing of the BI analytics, ETL processes, and overall systems testing. You may have project members test other members' work, such as the ETL team test the BI analytics and visa versa. Operators - IT operations is often separated from the development team but it is critical that they are involved from the beginning of the project to ensure that the systems are developed and deployed within your company's infrastructure. Key functions are database administration, systems administration, and networks. In addition, this extended team may also include help desk and training resources if they are usually provided outside of development.
cezarovidiu

Magic Quadrant for CRM Lead Management - 0 views

  • Web registration pages and campaigns, direct mail campaigns, email marketing, multichannel campaigns, database marketing and third-party leased lists, social CRM and social networking sites, and tradeshows.
  • SugarCRM
  • Chatter and Data.com
cezarovidiu

Yammer Embed | Yammer Developer - 0 views

  • network permalink (see below)
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