The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s” level of engagement with the brand, duration of being a “liker” and more. The value of a fan in my mind, well, is priceless.
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SOCIAL MEDIA PARADOX - 0 views
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7 paradoxes des entreprises à l'égard des médias sociaux, à la fois "zeplacetobe" pour le service marketing sans forcément une grande compréhension des enjeux. Attention, c'est réalisé par une autre agence (UzFul) donc on ne scoopit pas...
Lucky Space: bringing hardcore sims to Facebook | Technology | guardian.co.uk - 0 views
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Entretien du Guardian avec l'ambitieux studio A Bit Lucky à propos des tentatives et possibilités offertes par les nouvelles fonctionnalités Facebook.
14 Best Practices for Brands to Grow their Audiences in Social Media Brian Solis - 0 views
64 Awesome Facebook Marketing Techniques - 0 views
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Des trucs et astuces pour engager sa communauté sur Facebook.
How Businesses Use Social Media for Recruiting [INFOGRAPHIC] - 1 views
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Comment les entreprises américaines utilisent les médias sociaux pour recruter... en une infographie.
Does Social Media Have A Return On Investment? | Fast Company - 0 views
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