The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s” level of engagement with the brand, duration of being a “liker” and more. The value of a fan in my mind, well, is priceless.
Vincent Lieser on 14 Nov 11Twitter a décidé de faire parler de lui en ajoutant une fonctionnalité intéressante à son service. Dans les heures ou dans les jours qui viennent, nous allons ainsi tous voir apparaître un nouvel onglet qui va nous permettre de surveiller l'activité de toutes les personnes que nous suivons. Son nom ? « Activity », évidemment.
