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Tom Woodward

Taylor & Francis Online :: Response option configuration of online administered Likert ... - 0 views

www.tandfonline.com/...13645579.2014.885159

likert scales orientation survey design research weekly

shared by Tom Woodward on 03 Mar 15 - No Cached
  • Tom Woodward on 03 Mar 15
     
    "Results indicated that vertically unidirectional response options should be used when absolute judgments are being made using online-administered Likert scales. When relative judgments are being made, horizontally unidirectional response options should be used."
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