How Much Should You Spend on User Testing? | A Better User Experience - 0 views
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But seriously, what’s it going to cost me?
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Newman Lanier on 25 Apr 12It does seem that when business owners aren't knowledgable about a tool or service, they just want to know what it will cost them. That's fine. Money is our 'lowest common denominator'. It's the medium of exchange. Our currentcy. Business owners want to know about price. We, UX'ers, want to talk about value. Value is price over utility. If the price is zero, then whatever the ulitilty, the thing will be worth it.
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