Science shows that brainstorms can activate a neurological fear of rejection and that groups are not necessarily more creative than individuals. Brainstorming can actually be detrimental to good ideas.
Innovation Is About Arguing, Not Brainstorming. Here's How To Argue Productively | Co.D... - 0 views
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We need to work both collaboratively and individually
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We also need a healthy amount of heated discussion, even arguing.
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Understanding the Customer Buying Cycle and Triggers | For Entrepreneurs - 0 views
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a reason to get involved with personas... And, another way to screw it up. The customer buying cycle is the ... yes, THE most important attribute of their persona in relationship with you and your site. Who cares if they are 34 years old or rides a scooter - you are about if they are ready to convert.
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