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What should marketers take away from this research? For one, marketers should be very suspicious of market research that claims to uncover the "why" behind a decision, such as "Why did you buy that Budweiser?" This isn't big news, but the research underscores why it might be difficult or impossible for a consumer to explain the thought process behind a purchase (since most of that process occurred subconsciously).

eyetracking can solve the problem of asking the conscious why because we can derive it looking at perception.

instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.

One of the most important things about improving is making it a way of life, so that it happens over and over. What's keeping you from using analytics to optimize your marketing?

Thank you pages typically don't receive much design or marketing attention. After all, by the time a site visitor sees a Thank You page the chase is over, right? The visitor purchased a widget, filled out the signup form, or downloaded a white paper - in other words, the web site has won, and another conversion stat has been chalked up in the company's analytics package. Success! Check out our positive ROI!

n this article, we contrast the "sales cycle" and related models with the "experience cycle" model. The sales cycle model is a traditional tool in business. The sales cycle frames the producer-customer relationship from the producer's point of view and aims to funnel potential customers to a transaction. The experience cycle is a new tool, synthesizing and giving form to a broader, more holistic approach being taken by growing numbers of designers, brand experts, and marketers. The experience cycle frames the producer-customer relationship from the customer's point of view and aims to move well beyond a single transaction to establish a relationship between producer and customer and foster an on-going conversation.

The next big thing doesn't have to be a new big thing. Neither Google nor Facebook were pioneers. Yet, Google searched better than the rest, and Facebook adopted a friends-only approach to profile viewing that helped the site grow more quickly than open-house competitors. Which is good news, because it means you don't have to invent the wheel to make it in the web-billionaire stakes, as long as you know how to overturn the established giants. Usability guru Jakob Nielsen, principal at Nielsen Norman Group, whose clients include Google and the BBC, is in no doubt regarding the secret. "The answer is easy - by being better," he told us. Of course, it's not that easy to be better than big companies that have clearly shown they resonate with customers. "There's always something that the market leaders do poorly, and with careful research, you can find the chink in their armour,"

Requiring prospects to register for content is a standard B2B lead gen practice. But what if your audience is rather old-school and not used to signing up for content online? Listen to a marketer who knew that promoting a new product to a traditional audience required a demo of its value and a voluntary registration form to avoid scaring away prospects. Almost one out of four (23%) demo viewers were converted into leads.

Imagine that one day you are reading an article in a magazine that describes an account that is rather worrying. In fact the article is written in such a compelling and engaging style that it arouses a strong response in your emotional feelings. On finishing the article you turn the page and see an advertisement for a product billed as "The #1 Market Leader". Could the emotions you are still experiencing from the story you have just read effect the persuasiveness of the ad you are now looking at?

Research released recently confirms that taking a 'one size fits all' approach to retailing is no longer relevant in a highly competitive environment where the mass market has been replaced by increased fragmentation amongst consumers. Providing a standardised retail offering to large numbers of people is no longer appropriate for consumers who are increasingly demanding a more tailored and individualised service.

Companies already recognize the importance of "voice" and style in manifesting their brand through marketing communications and other messaging. As they think about delivering great customer experiences, we show them how they need a component analogous to voice for how they interact with their customers.

With a marketing person, 90 percent of the time is spent trying to do everything to shape the buying decision," said Earl Powell, director of the Design Management Institute, a forum for industrial designers and the businesses that use them. Designers are "more committed to the user experience. That experiential component has an emotional resonance: It sticks

Marketers have long been wary of the negative consequences that might arise when consumers associate their products with others not aligned with the desired positioning," write the authors. "Conventional wisdom suggests that birds of a feather should flock together. Our research cautions against over-relying on this rule of thumb. It suggests instead that this is sound advice only when the product is new to the consumer, allowing perceptions of it to be readily molded by what is around it.

We surveyed the top 20 most-trafficked wired Web sites - according to Nielsen Online - and we found that half of the sites did not work well on leading mobile phones.

Identify the gaps on your website with easy to understand Website Design, Branding, Targeting & Positioning Examples from AftertheNet. Will facilitate your business decisions for your website

The score itself is what most people are interested in - the difference, expressed in a percentage, between those people who are very likely to recommend your brand and those people and the beauty of it is that it can reflect the different levels of engagement and loyalty that customers feel to different types of brand.

Consumer search trends analyzed for the report show that comparison shopping has become a priority, while brand consciousness has lessened in importance. This change in behavior has led advertisers and search engines to adapt quickly to the new economic environment, seeking out new ways to target users.

Much of the early work has been done tracking online behavior. The Web provides researchers with vast data sets for tracking the spread of all manner of things - news stories, ideas, videos, music, slang and popular fads - through social networks. That research has potential applications in politics, public health, online advertising and Internet commerce.