Group items tagged

Even in a recession when budgets are tight, people are attracted to positive emotional experiences. They will scrimp on things of less emotional value to be able to splurge on experience that up lift their spirits. They get an emotional ROI and this is remembered.

Imagine that one day you are reading an article in a magazine that describes an account that is rather worrying. In fact the article is written in such a compelling and engaging style that it arouses a strong response in your emotional feelings. On finishing the article you turn the page and see an advertisement for a product billed as "The #1 Market Leader". Could the emotions you are still experiencing from the story you have just read effect the persuasiveness of the ad you are now looking at?

The study raises questions about the emotional cost - particularly for the developing brain - of heavy reliance on a rapid stream of news snippets obtained through television, online feeds or social networks such as Twitter. "If things are happening too fast, you may not ever fully experience emotions about other people's psychological states and that would have implications for your morality,"

how can you be sure that the car you order will live up to your expectations? European and Asian researchers are using immersive virtual reality and emotional design to offer a solution.

With a marketing person, 90 percent of the time is spent trying to do everything to shape the buying decision," said Earl Powell, director of the Design Management Institute, a forum for industrial designers and the businesses that use them. Designers are "more committed to the user experience. That experiential component has an emotional resonance: It sticks