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From the low-lying coastlands to the snow capped mountains of Kenya, Africa, Vinie Chwani aka Kenyan Boy incorporates the diversity of his homeland into the nuances of his music. Honing an international influence fronted with a universal appeal, he combines the best of reggae, hip hop, and pop with the heart and soul of his vocals to get people around the world singing along. A mastermind in the studio with a knack for collaborations, Vinie also recently launched his own production company, Kenyan Boy Productions, and helped to co found the music group Afro-Geng. Comprised of 6 artists from diverse backgrounds, the energetic sextet recently released their debut, "Take Over," which has been described as more a movement than music. Check out his hit single "Like You"! You'll be hooked from the get-go!

Ghiche is this week's Up & Comer uPlaya artist! Not only can this Chicago native rap with the best of them but he also writes and produces his own work! Dropping beats at the young age of 14, Ghiche got his start in the entertainment industry performing at parties and events as well as making appearances in local Black History shows. More recently, he has gone on to showcase his talent booking college tours and taking on gigs at nightclubs and conventions throughout the Midwest. With a 'go-getter' personality and high potential, the young entrepreneur has already connected with and opened for big name artists like 50 cent, Soulja Boy, and P.diddy. Ghiche will be meeting with an A&R rep from The Deal Makers in Chicago this weekend courtesy of uPlaya for the chance to show off his 'superstar hood status' and take his career to the next level!

Representing Up & Coming uPlaya Artists on the West Coast are the boys of HAZEL. Rocking an appeal that is oh so CALI, this hot new group knows how to excite the imagination and tap into the souls of all who are listening. With super catchy lyrics, narratives that evoke emotion, and the chords to bring it all together, Hazel might just be on the brink of hit song stardom!