the school district chose to start an educational campaign. High school drama students created public service announcements that aired during morning announcements emphasizing the dangers of sharing private information online and the permanency of this information for college admissions counselors and future employers. Classes were offered for staff, parents, and the community, educating them on how kids are using technology and how they can talk to them. They saw immediate results; student postings online were suddenly more appropriate, teachers proactively worked to prevent misuse of technology, and parents and adults from the community attended classes and began discussing technology use with their children.