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Here's what they found: Driving and managing change.Identifying and developing future talent.Fostering creativity and innovation.Coaching and developing others.Executing organizational strategy.

Once you are clear about your personal brand, here are three steps to enhance your online reputation: Step 1. Understand your digital brand. You can use tools like Google, Truveo and Addictomatic, and online ID Calculator, to understand how you measure up in the four dimensions of online branding. Step 2. Determine which of the four measures - volume, relevance, diversity or purity - needs the greatest attention (you may have a couple that could use some work). Step 3. Depending on which areas need the most attention, apply the tips below: Volume enhancers: If you need more results that are about you, set up social networking profiles on many sites by editing your current branded bio and establishing accounts at naymz, ziki, ziggs and other sites. Relevance enhancers: To enhance relevance, where possible, remove content that is unflattering or inconsistent with how you want to be known, write an article about your area of expertise and post it to an appropriate online portal. Find blogs related to your area of thought-leadership, subscribe and comment when you have something valuable to contribute. Review books related to your area of expertise at amazon.com and barnesandnoble.com. Publish relevant white papers to SCRIBD.com. To learn how to turn one real-world communications activity into a year's worth of online content. Purity enhancers: Sign up for an account at Vizibility. The service allows you to identify the Google results that are about you and create a "Search Me" button that you can include in your e-mail signature, your LinkedIn profile, on your blog, etc. Diversity enhancers: Sign up for a Flickr account and post relevant images. If you don't already have one, set up your Google profile. Soon, you should be on your way to the volume, relevance, purity and diversity that will improve your ability to get a job.

"Education is a reflective practice. This blog provides my views on educational leadership, effective technology integration, best practices, and creating a student-centered learning culture. "