Group items tagged

"Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries."

"The FTC is planning to hold marketers liable for false statements published on blogs and social networks-meaning companies or bloggers could get sued for saying a product was good if it really wasn't."

Nice article on the right way to create community and integrate social marketing into a web site.

From August 2010: "The Federal Trade Commission said on Thursday that a California marketing company had settled charges that it engaged in deceptive advertising by having its employees write and post positive reviews of clients' games in the Apple iTunes Store, without disclosing that they were being paid to do so.

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rhythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the "declared" set of friends and followers.

"CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. With CoTweet, you can: * Engage people throughout your company - Share the job of being on duty. Tap the collective wisdom of people across functional areas like marketing, PR and customer service. Assign tasks and track follow-ups. * Focus on the conversations that matter - Know when you need to jump in. Track your exchanges through simple case management. Schedule updates to make company announcements. * Keep your brand human - Automatically include signatures in your updates to identify who's talking and keep conversations personal."

"Understanding the ways the social graph changes and influences decision making is something marketers and scientists are frantically trying to figure out. According to a new study out of MIT, people are more likely to start new behaviors when they're recommended by small clusters of people they know well. This may not sound intensely groundbreaking, but it runs counter to the decades-long assumptions social scientists have been making."

"Colleges, entrepreneurs, and publishers, all drawn by the buzz of social media, are competing to market software that makes sharing class notes or collaborating on calculus problems as simple as updating your Facebook status."

Slides for 2010 Pearson survey on social media. "More than 80 percent of college faculty are using social media, with more than half using these tools as part of their teaching, according to a first-of-its-kind survey, "Social Media in Higher Education." The survey was conducted by the Babson Survey Research Group in collaboration with New Marketing Labs and Pearson, a global leader in education, technology and services."

"There are some things that YouTube can't do, or doesn't do so well. There are plenty of other high-quality video platforms with competitive features or specialized markets. We picked out seven of those options with a brief breakdown of what it is, and why you should use it."

"Old scams never die, they just move to new venues. The Better Business Bureau has put out an alert that many of the dubious ads that have long popped up in e-mails and on websites are now invading online social networks, such as Facebook."

"Those who are seeking social media careers need to remember to remember that social media technologies are secondary to meeting business and customer needs."

"Social media strategy doesn't require dozens of corporate subcommittee meetings and a 70-page master plan. In fact, all you really need is one sentence that can keep you on target and on customers' minds."

"This is the Social Media Research done by Universal Mccann including 17,000 people in 29 countries."

" Traditional celebrity lives and dies based on raw numbers: how many magazines mention them, how many television shows feature them, how many people talk about them around the water cooler. Internet fame can be more intimate, Weinberger says, more of a personal connection between the one and the few."

Some good ideas, and includes code snippets for the tips

"Altimeter has conducted a research project to find out how companies are connecting social technologies to the overall buying process as well as analyzing how they increase revenues for brands."

How exactly does someone develop into a leader on Twitter?

"In this video he gives a demonstration of how information (often from the web) can be over layed on top of physical locations." ... as if people didn't spend enough time completely immersed in their cellphones.