Group items tagged

"Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries."

Discussion of one website's comparison of group vs. page.

Some good ideas, and includes code snippets for the tips

I disagree with some of his points, but well-argued and documented. From: J Comp Mediated Comm, Volume 13 Issue 2 Page 516-529, January 2008 (Full Text)

"Social media strategy doesn't require dozens of corporate subcommittee meetings and a 70-page master plan. In fact, all you really need is one sentence that can keep you on target and on customers' minds."

article by danah boyd on identity, social networks, and the mixed audience of social network interactions... this page also has an .mp3 audio of danah's discussion of the piece.

What types of news stories do consumers share and discuss the most? What issues do they have less interest in? What is the interplay of the various new media platforms? And how do their agendas compare with that of the mainstream press? To answer these questions, the Pew Research Center's Project for Excellence in Journalism has gathered a year of data on the top news stories discussed and linked to on blogs and social media pages and seven months' worth on Twitter. We also have analyzed a year of the most viewed news-related videos on YouTube. Several clear trends emerge.

Interesting research from Fred Stutzman: "By giving "real estate" to Facebook, third party sites have created a one-way mirror, allowing Facebook to peer in on what we're doing. If you're logged in to Facebook, and you visit a third party page with a social plugin, Facebook knows where you've been."

This is very unethical and it is not the way to treat customers. Our business is the complete opposite and we ensure that you obtain 100% REAL fans to your page. When it comes to quantity and quality we are the best! Our competitive low prices will blow you away and will put you at the top of your game.

discusses Facebook's use in organizing protests, when it works and when it doesn't.

Christian Crumlish describes the themes in his book, "the Power of Many," a 2004 look at social web topics. Of particular interest are his thoughts on the use of the Web and social media in the Dean Campaign of 2004.

Lessig reviews The Social Network movie - the results are interesting, but at the same time reveal a lot about the reviewer in addition to the topic reviewed.

"Over the summer, the On-line and Electronic Subcommitee of the Strategic Communication Committee considered official Facebook use. Out of that review, Web Administration worked with UF's General Counsel to craft a policy that accommodates the new opportunities available with the need to maintain a professional presentation and message."