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"CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. With CoTweet, you can: * Engage people throughout your company - Share the job of being on duty. Tap the collective wisdom of people across functional areas like marketing, PR and customer service. Assign tasks and track follow-ups. * Focus on the conversations that matter - Know when you need to jump in. Track your exchanges through simple case management. Schedule updates to make company announcements. * Keep your brand human - Automatically include signatures in your updates to identify who's talking and keep conversations personal."

Nice article on the right way to create community and integrate social marketing into a web site.

White paper on the proper way to think about social media for proijects and as part of the enterprise.

From August 2010: "The Federal Trade Commission said on Thursday that a California marketing company had settled charges that it engaged in deceptive advertising by having its employees write and post positive reviews of clients' games in the Apple iTunes Store, without disclosing that they were being paid to do so.